introduction of wuma street attractions:
wuma street is one of the old streets in Wenzhou and a famous commercial street. Jiefang Street is connected with Park Road in the east and meets Fuqian Street in the west, with a length of 4 meters and a width of 12 meters. According to the Tang Dynasty's "Ancient and Modern Customs", Wang Yishao (Wang Xizhi's word Yishao) went out to guard Yongjia, with five horses in the court and five horses in the township, so Yongjia had five horses in the square. In the second year of Song Shaosheng (195), Yangpan, Wenzhou Zhizhou, was renamed as Wenzhou 36 Square, and Wumafang was listed as one of them. Yang Pan's poem "Hundred Poems on Five Horses" says that there are five horses, which made him hesitate. People love to make you good, but it is not vulgar to change geese. In the Qing dynasty, the square was changed into a street, and there were 14 alleys on both sides of the street. In 1934, the concession shop was widened from 6 meters to 12 meters and renamed Zhongshan Road. In the old days, merchants gathered here, and silk shops, department stores, copper and tin ware shops, Chinese and western pharmacies, money houses and so on lined up.
after liberation, the name of Wuma Street was restored, and it was changed to asphalt pavement in 1974. In April 1984, Wuma Street was designated as a pedestrian street, which was a landmark shopping pedestrian street in Wenzhou. Wuma Street integrates shopping, commerce, culture, entertainment and leisure. In March, 1999, it was named as the national demonstration street without fake goods in 1 cities and 1 stores by the relevant state departments. In 2, the transformation project of Wuma Street was included in the Wenzhou Cultural Promotion Plan by the municipal government, and the transformation was completed that year. The sculpture "Five Ma Benteng" was also set up at the west entrance of Wuma Street.
Wuma Street is the area with the strongest commercial and cultural atmosphere in the old city of Wenzhou. The buildings on both sides basically maintain the original western style, including three century-old shops, such as Wuweihe, Jinsanyi and Laoxiangshan, as well as department stores and Wenzhou restaurants.
Most of these old shops were founded in the Qing Dynasty and the Republic of China, and many of them have a history of more than 1 years.
Sweet, sour, bitter and spicy are harmonious
Wuweihe, which stands at the intersection of Wuma Street, is the oldest grocery store in our city. It was founded in the sixth year of Guangxu in the Qing Dynasty (188). It was founded by Ningbo businessman Yang Zhengyu and fellow countryman Feng Bozhen and so on. It was originally a candied fruit shop, located in the west section of Shantou Lane, which is now No.78 Gulou Street. On both sides, there are couplets, candied seafood, various kinds of medicinal liquor, canned tea and food from North and South, and the five flavors and store number are horizontally written on the lintel, and the original five flavors and three Chinese characters of Mei Diaoding are engraved on a bluestone tablet. Feng Bozhen is old with Mei Diaoding, a famous calligrapher in the late Qing Dynasty, so he asked Mei to write the shop name signboard. After careful consideration by Mr. Mei Diaoding, he thought it was better to add a word "He" after the five flavors of the original store name, which meant the harmony of sweet, sour, bitter, spicy and salty flavors, so he wrote down five flavors and three vigorous and powerful characters.
in the 29th year of Guangxu reign in Qing dynasty (193), Yang Zhiqin, the son of Yang Zhengyu, inherited his father's business and added a branch at Wuma Street (that is, the present location of Wuweihe Store), which was called Wuweihe New Store. Wuweihe developed rapidly during Yang Zhiqin's operation, especially Ougan, which sold well in Beijing, Tianjin and the north, and made great profits. In the 21st year of the Republic of China (1932), Lin Minqing, a Wen-born shareholder, was appointed as the manager of the new store. Because of his well-managed, five flavors and expanding business. The old shop closed down in 194, and the new one became unique from then on. In 1956, when the public-private partnership was implemented, some nearby southern goods stores, such as Tongren He, Yuanchang and Fuxu, were merged, so the stores were rebuilt and the facade and scale were expanded. In 1966, it was transformed into a state-owned enterprise and renamed as a local state-owned Xinfeng grocery store. In 1979, the original store name was restored.
Wuweihe attaches great importance to its business characteristics. Apart from supplying goods from North and South, it also deals in bad, drunk, preserved, seafood and fresh fruits. It also runs its own workshops and employs famous teachers to make candied fruit, preserved goods, cakes, roasted seeds and nuts and other foods. It is famous for its exquisite selection of materials, fine processing, genuine goods and unique flavor, especially the bad-made raw fish, shrimp paste and drunk food. The most well-known is delicious raw fish (that is, raw white sole). The production process has a history of more than 8 years, and it has five characteristics: fresh color, uniformity, non-paste, delicious taste and storage resistance. In addition to supplying the local market, Longquan celadon cans have been exported to Hong Kong in hardcover. Ma Xingye, a famous journalist living in Taiwan Province, was delighted when he got a jar of five flavors and delicious raw fish from the villagers. He once wrote a poem: Thanks to the taste of the perch, the wild mountain and the Ouhai sea are fragrant. I miss my parents a little, but I can't bear to try raw fish. The little fish reminds the wanderer of his infinite homesickness.
Jin Sanyi's Silk Weaving
Jin Sanyi's clothing mall in the middle of Wuma Street was originally a Jin Sanyi silk shop, which was founded in the ninth year of Xianfeng in Qing Dynasty (1859). Three brothers, Jin Xubao of Xing Wu County, Huzhou, jointly established a Su Hu silk shop under the Drum Tower. Originally named Jin Tongyi, it was later renamed Jin Sanyi, meaning that all three brothers of the Jin family benefited from it, mainly dealing in high and medium-grade worsted fabrics, silk and pure cotton fabrics. A few years later, we moved to the current site of Wuma Street, expanded the storefront, and expanded the purchase channels to Shanghai and other places.
In the old days, the facade of the silk shop was four wall doors, with two doors in the middle coming in and out. On the horizontal forehead of the door, there was a gold signboard of Jinsanyi, and there was a vertical signboard next to the door, which read Jinsanyi Silk Bureau. Huzhou, the hometown of the Jin brothers, is rich in high-quality silks, satins and crepes, so they take turns to go back and forth between Huzhou and Wenzhou to buy and sell goods. Due to the nostalgia, the purchase price of silks, satins and crepes in their shop is lower than others. When the goods arrive in Wenzhou, because of their good quality and low price, they can be sold at any time and benefit from both ends, so they earn a lot of money. After several generations' efforts, by the time of the Republic of China, it had become a well-known silk shop, known as a gold-lettered shop. Huzhou silk is famous all over the country. At that time, it was necessary to buy authentic silks and satins in Wenzhou.
The good service attitude of the staff in Jinsanyi Store is also well-known. As long as you can get into the store, you won't go back empty-handed. The old Wenzhou people said that the golden signboard of Jin Sanyi, in the words of modern people, is the brand of integrity. In the past, there was a saying in Wenzhou called Jin Sanyi's silks and satins, which described things as perfect and satisfactory. At that time, there was a jingle in Wenzhou: Gui Fang (hat) on the top of his head, Yu Shunkang (shoes) on his feet, and he was dressed in Jin Sanyi silk cloth village. It serves to show the reputation of Jin Sanyi.
integrating department stores, theaters and restaurants
Now No.13 Wuma Street is the former site of Yun Bo shopping mall, which was founded by famous Wenzhou industrialist Xu Shuyu (1881967) in 1927. Xu Shuyu, whose name is Yunzhang, was born in Rui 'an. In the eighteenth year of Guangxu (1892), he became an apprentice in Wenzhou Yida Cloth Shop. In the twenty-seventh year (1898), he rented a house in Caoxian Lane and opened Xu Yunzhang Silk Shop. After a little savings, in 1917, I bought more than ten low-rise houses in the east section of Wuma Street, modeled after the silk shop on Nanjing Road in Shanghai, and converted them into two three-story storefronts with adjacent brick and wood structures, with Yunzhang Foreign Goods Company in the east and Yunzhang Silk Bureau in the west. The two stores are connected, and the lintel is written with three characters of Xu Yunzhang, which is like the style of a big Shanghai firm and has caused a sensation. After painstaking efforts, the accumulated funds are considerable, so I bought an old house around the old ancestral hall of the Wang family, visited the architectural shapes of major shopping malls in Shanghai with architects, and built a four-story reinforced concrete building and opened a shopping mall after warming up. The building area of the shopping mall is 3,7 square meters, with three or four floors as the main part and five floors locally. The plane layout makes full use of the street surface, and the facade treatment uses large and small concave and convex surfaces, which has good lighting effect and is the best building in Wenzhou in modern times. In 1925, it was named Boao Department Store.
in p>1933, Mr. Xu Shuyu bought more than 3 old houses in the back of Yunzhang and Boao stores, and at the same time, he replaced the original brick-wood buildings with reinforced concrete buildings, connecting several buildings into a whole, and some floors were raised to five floors, paved with water mill, and newly decorated, forming a building complex of today's scale. Xu Shuyu took the third and fourth floors as the theater and named it the Central Grand Theater, which was later the popular cinema. There are nearly a thousand seats, which are divided into special, main hall, box and flower building. The stage is semi-circular, the lighting equipment is advanced, and the famous corners from other places are performed here. During the Anti-Japanese War, most dramas and publicity programs were also staged on this occasion. At that time, it was the theater with the best structure and equipment in Wenzhou.
Nine buildings on the second and third floors are leased to Qingtian Returned Overseas Chinese Chen Junmin to open a restaurant. Chen is good at cooking, and his wife is Italian. She can cook western food and take the shop name Italy. Chinese food was served on the second floor, western food and western food were served on the third floor, and famous chef Xu Yanchi was hired to cook, which was the first restaurant in southern Zhejiang at that time. After the outbreak of World War II, Chen Kai's wife left Wenzhou to go abroad and transferred the store to Xu Yanchi and others, and changed its name to China Italy. They decorated the store and restaurant in a luxurious manner. China Italy specializes in dining business. Because of its well-run and distinctive features, it became famous for a while, and whenever the officials, gentry and rich Jia had a banquet, they would set up an Italian restaurant to hold it. There is a saying in old Wenzhou called thick skin? Although it is a joke, it is conceivable that China Italy was a household name in Wenzhou at that time. After liberation, the Italian restaurant moved to Sigu Bridge, then moved to Daoqian Bridge, and all the rest were turned into department stores, called Yun Bo Shopping Mall, the predecessor of Wenzhou 1.
When it comes to the development of Wuma Street in modern times, we can't help but mention Wu Baiheng, a famous patriotic industrialist in Wenzhou, who also made a fortune from Wuma Street. Wu Baiheng (1894-1973) opened Baiheng Pharmacy in Wuma Street in 1921, and made his own medicines, such as Feilelin, Mother of Blood, Crazy Pain Dew, and Qianjindan. With a certain amount of savings, in 1926, Baihao Condensed Milk Factory was founded behind the pharmacy store, and the registered trademark was Paodiao. Later, he founded Xishan Paper Mill, Xishan Kiln Factory, Far East Egg Powder Factory, Brewing Factory and Milk Sugar Factory. His mansion is also located in Wuma Street.
In the old Wuma Street, in addition to the shops mentioned above, there were also many shops such as Laoxiangshan, Ganningzhai, Yuanchang and Baoda, as well as Xudechang, Zhengfenghe and Tongren.
Today's Wuma Street, some old shops that continue to this day are still very popular, and there are also leather shoes from Kangnai, Aokang and Gilda. Good news birds, Zhuang Ji costumes; Dahu lighters and other specialty stores of many emerging brand-name light industrial products in Wenzhou. With adjacent shops, beautiful goods, prosperous business and enduring charm, Wuma Street is still the busiest commercial street in Wenzhou.