Franklin, a great American scientist in the 19th century, said: "Reading is my only entertainment. I never waste time in hotels, gambling or any kind of bad games; and hard work in my career is the key to my career." As long as necessary, "that's what he said, and that's what he did. Franklin was born in poverty and did not go to school much. He entered a printing factory as a printer at the age of 12. His reading method is:
1. Borrow. Since his family was poor and the pay for being a printer was low, he borrowed books from several bookstore apprentices he knew and from some people who had large collections of books. After borrowing it, he hurried home and lit a small oil lamp to read. When he was tired from reading, he washed his face with cold water, sat down and continued reading until he finished. The next day, he returned the book to his friend on time. Friends praised him as a "book nerd" who kept his word.
2. Pick. In addition to borrowing books to read, Franklin also bought particularly good books. When he was reading the book he bought, he would always draw outlines and circles, excerpting the most exciting words, words, sentences, paragraphs, famous quotes and aphorisms. He has read many books on electricity, earth science, botany, mathematics, chemistry, etc., and there are several baskets full of excerpted reading notes.
3. Back. Franklin had a good habit of reading. He always memorizes the wonderful passages in good articles. For example, when he was reading "On the Revolutions of the Celestial Spheres" by the great astronomer Copernicus, he excerpted and recited the following words:
"I maintain that the earth is moving."
" In addition to its own rotation, the earth also has certain motions and is still traveling. It is actually a planet."
"Among all the planets, the sun is the center..."
"I will not shrink from anyone's criticism."
4. Write. In addition to writing reading notes, Franklin often practiced writing. There are two ways of writing: ① Imitation. After reading an article, he copied it. After finishing writing, he checked and compared the article he wrote with the original text. After discovering the problems in his writing, he made modifications. ②Creation. After reading many books, Franklin combined his interests and hobbies in science and technology to practice writing about his own research and findings and explaining his own opinions.
Franklin's Imitation Method
In "The Autobiography of Franklin", Franklin recorded how he learned to write as a boy, which is worth learning from. He accidentally saw a magazine called "The Spectator" and thought the articles in it were very well written, so he wanted to imitate them. How did he do it?
"...I took out several of them and recorded the summary of each sentence. After leaving it for a few days, I tried not to read the original book again and used some suitable words that I thought of. I extended and recited the summary that I had memorized, making it as complete as the original, and then I compared my version of "The Spectator" with the original and found some of my mistakes and corrected them. Correction. But I found that I lacked vocabulary, or lack of preparation in memorizing and using vocabulary..." ①
Although Franklin's "imitation method" seems simple, when we are doing it, There are a few points to note: First, we must choose classic language works to imitate to speed up the improvement of our writing skills. Second, after understanding the main idea of ??the example, you need to "cold it" for a period of time, so that when you imitate the practice, you will not be affected by the original text and become a copy instead of your own writing. Third, you must carefully compare, speculate and consider between the model essay and your own writing, so that you can truly understand the problems in your own writing.
If we train ourselves strictly in the long run, I think my students’ writing will definitely improve greatly. Franklin also benefited a lot from this practice. He wrote: "Sometimes I actually have the delusion that in some details of little significance, I think that I have been very lucky to improve the methods and problems of the original text, and this Delusion encouraged me to think that I could become a decent English writer later."② Of course, these are Franklin's modest words, but his "imitation method" did bring endless benefits to his writing.
Franklin, a great American scientist in the 19th century, said: "Reading is my only entertainment. I never waste time in hotels, gambling or any kind of bad games; and hard work in my career is As long as necessary, "that's what he said, and that's what he did. Franklin was born in poverty and did not go to school much. He entered a printing factory as a printer at the age of 12. His reading method is:
1. borrow. Since his family was poor and the pay for being a printer was low, he borrowed books from several bookstore apprentices he knew and from some people who had large collections of books. After borrowing it, he hurried home and lit a small oil lamp to read. When he was tired from reading, he washed his face with cold water, sat down and continued reading until he finished. The next day, he returned the book to his friend on time. Friends praised him as a "book nerd" who kept his word.
2． Pick. In addition to borrowing books to read, Franklin also bought particularly good books. When he read the book he bought, he would always draw outlines and circles, excerpting the most exciting words, words, sentences, paragraphs, famous quotes and aphorisms. He has read many books on electricity, earth science, botany, mathematics, chemistry, etc., and there are several baskets full of excerpted reading notes.
3. back. Franklin had a good habit of reading. I will memorize the exciting parts of good articles. And chant it repeatedly until you can blurt it out.
Franklin's method of persuasion
This was invented by the famous American politician Franklin. His method of persuading others was later known as the Franklin method of persuasion, and was widely used by salespeople in sales.
The core content of this method is that the salesperson lists the benefits that customers can get from buying the product and the disadvantages of not buying the product one by one, and uses the method of listing facts to enhance persuasion. The Franklin method of persuasion is a great way to impress customers intellectually.
Classic case analysis
Ryoji Okuma, the god of Japanese car sales, has been the sales champion of Nissan Motor Company for 16 consecutive years. In order to sell a car, he prepared a detailed document. This document recorded exactly 100 items about the advantages of buying this kind of car and the inconveniences of not buying it. In this way, Okei Ryoji appears to be confident and able to handle the situation with ease when dealing with customers
Franklin Transaction Method
This method was pioneered by Franklin. Its basic method is: in a picture Draw two columns on the paper in a "T" shape, with the left indicating yes and the right indicating negative. That is, write all the benefits of purchasing a product in order of priority in the left column, and write the disadvantages that customers perceive and may perceive in the right column, so that customers can see the reasons and make a decision. There are two ways to write this pros and cons card. One is for both the buyer and the seller to write one copy each. The second is that the salesperson writes affirmative and the customer writes negative. This approach is convenient for customers to compare the pros and cons, and is very persuasive. Especially when we write this information in writing, it can make the customer feel that we are just writing his assessment more objectively on his behalf; at the same time, in time and information Under limited circumstances, it is impossible for customers to suddenly come up with too many negative factors to benefit the seller. For example: China Unicom’s account managers often use this method when closing transactions:
Advantages ① Change mobile phones
② Green to ensure good health
③ Numerous wireless Business
④CDMA users enjoy unlimited business tariff discounts
⑤Pre-store the phone fee and get a mobile phone, so you don’t have to buy another mobile phone
⑥The original mobile phone can be recycled
⑦Free number change notice
Disadvantages
①Change mobile phone
②It is inconvenient to change number
This method is suitable It is suitable for decisive and analytical customers, because it is in line with their emphasis on rationality; it is also suitable for customers who have had many contacts and established some interpersonal relationships with each other, because this makes it easier for customers to firm up their purchasing decisions.