Art Auction Planning Case of Shanxi Anxiangju Auction Co., Ltd.
Shanxi Anxiangju Auction Co., Ltd.
Art Auction Planning Case
Foreword
In order to cultivate a standardized and distinctive calligraphy and painting art trading market in the southeastern Shanxi region, our company plans to hold two regular exhibitions each year with the theme of "Promoting Local Art" starting from 2010 special auction. For this purpose, the following auction plan has been formulated:
Part One: Selection of Auction Objects and Project Market Analysis
1. Selection of Auction Objects
In order to better reflect With the theme of "Promoting Local Art", the auction items are mainly works by local artists. In this way, on the one hand, the event can be brought closer to people's lives. On the other hand, it is easier to identify the quality and authenticity of the work.
In addition, the works of famous artists from other places can be appropriately introduced to expand the influence of the auction and improve the level of cultural and social influence of the auction.
2. Project Market Analysis
(1) Artwork itself is a very special commodity, which is non-uniform, non-practical, non-renewable and non-deterministic and other characteristics, so their prices vary greatly. In this way, it is very feasible for art to find a more reasonable and convincing price at a certain time and place through the special transaction method of auction.
(2) In China’s domestic auction market, art auction sales account for a small proportion, but due to the particularity of art works and the multiple effects of auctions, art auctions have a great impact , even more than other types of auction activities, has become a social hot spot and an issue of concern to the news media and the public. However, on the other hand, China's auction market is concentrated in eastern coastal cities and economically developed areas. The auction market in the central and western regions is relatively small, especially in provinces like Shanxi Province that have always relied on the development of the coal industry. Art auctions The market is close to blank. However, in recent years, our province has continuously increased its efforts to develop cultural industries. The province's economy has continued to develop, society has continued to progress, and people's living standards have continued to improve. The potential market for art transactions is still extremely considerable.
(3) The cultural accumulation in the southeastern Shanxi region is extremely rich, and there are also many people who love the art of calligraphy and painting. Against this background, we will conduct an analysis based on the two aspects (1) and (2). It is feasible to establish and cultivate a unique art trading market in this area.
Part 2: Selection of the form of auction implementation
In order to make the auction more influential and proceed smoothly and orderly, the following forms are selected to organize and implement the auction:
Sponsored by Jincheng Painting and Calligraphy Academy, Jincheng Artists Association, Jincheng Calligraphers Association
The advantages of this form are: (1) Easy to collect works
( 2) It is easy to ensure the quality of the works
The implementation of the third part of the auction
1. Collection of works
(1) The auction company passes the Calligraphy Association, the Artists Association, the Calligraphy and Painting Association Reputable calligraphers and painters in southeastern Shanxi regularly provide works to the institute, social organizations and other organizations, including some nationally renowned calligraphers and painters through off-site cooperative enterprises.
(2) The auction company communicates information about collecting works through media advertisements, sending letters to collectors and authors, or through calligraphy associations, art associations, calligraphy and painting academies. The information includes: the time of holding the auction , the types of works collected, and the theme content to be expressed in the auction activities.
2. Review the works, negotiate the minimum price, and sign the auction contract
(1) Conduct a preliminary screening of the collected works and decide which ones to choose.
(2) Negotiate the base price with the provider of the work
On the basis of appraising the work and checking the relevant appraisal certificate, negotiate the base price with the provider of the work to determine the basic price of the work.
(3) Negotiate the entrusted auction matters and sign the entrusted auction contract
3. Final review of the auction items and production of catalogues
(1) Works provided by the author himself, There must be written proof and explanatory materials provided by the author himself.
(2) Works provided by collectors must have appraisal certificates issued by authoritative appraisal departments.
(3) Determine the specific condition of each work and prepare a catalog. The catalog must contain a complete image of the work as well as the source of the work, its authenticity, reference price, etc.
4. Promotion and investment promotion
(1) Send auction catalogs to customers
The customer base includes calligraphy and painting collectors, business leaders and calligraphy and painting artists from all walks of life Product lover.
(2) Publish the auction announcement in relevant authoritative newspapers (Taihang Daily, Jincheng Evening News, etc.)
The announcement includes: the time and place of the auction, the time and place of the exhibition of the works, Things to note when participating in the bidding.
(3) Selection of target display venue and auction venue
Choose a conference room as the venue. On the one hand, the space is larger and the target can be fully displayed. On the other hand, it is easy to ensure the safety of the target.
(4) Target display activities
The main task in this link is to ensure the safety of all exhibits. You may consider having the auction company send a dedicated person to ensure the safety of the exhibits.
(5) Holding the auction
See attachment 1 for specific matters
(6) Auction aftermath matters
After the auction site meeting , for calligraphy and painting artworks that have been sold by the auctioneer, a deposit will be collected on site and the handover procedures will be completed within 2 working days; for works that have not been successfully auctioned, they must be returned to the provider of the works in their original condition within 30 working days.
Publicize the reserve price and transaction price of all sold works.
Shanxi Anxiangju Auction Co., Ltd.
April 2010
Attachment 1
Shanxi Anxiangju Auction Co., Ltd. The company's 2010 art auction implementation plan
1. Auction implementation method
Jincheng Painting and Calligraphy Academy, Jincheng Artists Association, Jincheng Calligraphers Association are the organizers, and the owner of the works is The entrusting party, Shanxi Anxiangju Auction Co., Ltd., serves as the organizer (i.e. the auctioneer) to implement this auction.
Jincheng Painting and Calligraphy Academy, Jincheng Artists Association, and Jincheng Calligraphers Association are mainly responsible for providing information sources for calligraphy and painting works. Shanxi Anxiangju Auction Co., Ltd. is responsible for specific auction planning and organization of activities.
In order to facilitate the smooth and successful holding of this auction, Li Huiying, Jia Dayi, An Xianxian, Gao Yulan, Feng Junru, Cheng Hongjun and Ding Zhi are specially hired as auction consultants.
2. Selection and Collection of Auction Targets
The selection of calligraphy and painting works of art will be the targets of this auction. Mainly the works of local artists, and appropriately select calligraphy and painting works of artists from other places; based on facts, based on honesty, and realistically indicating the source, author profile, authenticity and market value of each work.
The Jincheng Painting and Calligraphy Academy, Jincheng Artists Association, and Jincheng Calligraphers Association are responsible for collecting auction items and cooperating with the client to provide an overview of the works.
All works must be collected before April 25, 2010. From April 26, 2010 to May 10, 2010, the works will be numbered, photographed and cataloged.
Note: It is planned to produce 2,000 copies of the catalog for use and distribution in Changzhi and Jincheng.
3. Sign an entrusted auction contract
Shanxi Anxiangju Auction Co., Ltd. will sign an entrusted auction contract with the person who provides the work (the entrusting party). If the consignor provides a lot that is not his own work, he must issue a guarantee or an appraisal report issued by an authoritative department, and provide a reference price. The auction company is not responsible for the authenticity of the works. If the relevant certificates provided by the consignor are untrue, the consignor shall bear the adverse consequences. When the auctioneer receives the work, it must register it and provide the consignor with a receipt.
The auctioneer shall be fully responsible for the safety of the work from the moment it receives it. If the work is lost or damaged during the auction, the auctioneer shall compensate the consignor at the reserve price provided by the consignor.
After the auction of the item is completed, the consignor must pay 30% of the transaction price to the auctioneer as the auction commission. If the lot is not sold, the auctioneer will unconditionally return the lot to the consignor in its original condition.
IV. Venue Selection
Choose Jincheng Exhibition Hall, No. 589 Zezhou Road, Jincheng City, as the target display location for this auction. All objects will be exhibited at the Jincheng Exhibition Hall, No. 589 Zezhou Road, Jincheng City from May 27th to 29th, 2010.
On May 30, 2010, a live auction was held at Sunshine Hotel, No. 546 Zezhou Road, Jincheng City. All costs required will be borne by the auction company.
5. Advertising
Use newspapers and radio and television as the main publicity media. At the beginning of the auction implementation, publicity information will be released through Taihang Daily and Evening News.
1. Create a special section in Taihang Daily to report the implementation background, implementation form, implementation progress and other conditions of this auction in the form of news for three to four consecutive issues.
2. It will be broadcast on a rolling basis during prime time in the form of subtitle advertisements on each frequency band of Jincheng Limited Television Station.
3. Promote via mobile phone text messages.
4. During the advertising period, a dedicated person will be responsible for explaining the relevant circumstances of the auction to followers from all walks of life and answering questions from inquirers.
5. Relevant publicity expenses will be borne by Shanxi Anxiangju Auction Company.
VI. Auction held
(1) Determination of auction time
The auction is scheduled for 9:00 am on May 30, 2010 Held on time.
(2) Publish the auction announcement
On May 20, 2010, the auction announcement was published in Taihang Daily. The announcement included the time and place of the auction, the time and place of the subject display, Bidding instructions and consultation phone number.
(3) Specific matters on the day of the auction
1. There is no bidding deposit. On the day of the auction, bidders can receive their bidding number plates for free with their ID cards or other valid documents in accordance with the auction rules. Enter the venue.
2. During the on-site auction, the hostess will display the number of the auctioned lots, and at the same time, electronic projection will be used to assist the display.
3. Set up a dedicated person to be responsible for the handover of the objects after the bidding is successful. After the bidding is successful, all the objects will sign the auction transaction confirmation on the spot and pay RMB 10,000 in cash as a deposit (the default deposit will not be refunded), and the auction will end at the end of the auction. The remaining amount will be paid within 5 days to obtain the target. Unsold works will be returned to the consignor in their original condition within 10 working days after the auction ends, and the consignor will go to Shanxi Anxiangju Auction Co., Ltd. to pick up the lot with the certificate.
4. Invite relevant reporters from newspapers and television and radio stations to attend the auction site and report the entire event.
(4) Follow-up matters
Within 20 working days after the handover of all lots, the auctioneer will deliver 70% of the auction price to the consignor. At the same time, the auctioneer needs to provide the organizer with the reserve price, transaction price, and catalog of unsold items for all lots.
7. Contact address and consultation phone number
Organizer (auctioneer): Shanxi Anxiangju Auction Co., Ltd.
Contact address: Yingbin Street, Jincheng City No. 777 603#
Inquiry hotline: 0356-2125456 0356-2126897
Contact person: Dong Junmei Yan Luyang
Shanxi Anxiangju Auction Co., Ltd.
April 2010