2. Radio and television director is an undergraduate major in ordinary colleges and universities, belonging to the art major. The basic study period is four years, and the bachelor of arts degree is awarded. 1998, this major officially appeared in the Catalogue of Undergraduate Majors in Colleges and Universities (1998).
The major of radio and television editing and directing aims to cultivate compound talents who have the skills of radio and television program editing and directing, documentary film editing and directing, channel and column planning, program interview and production, and are engaged in broadcast hosting and other language communication in radio, television, Internet and other media organizations.
3. Drama film and television is an undergraduate major under the first-level discipline of drama film and television, which belongs to the art category. This major mainly trains talents such as script creation, planning and publicity, criticism and evaluation, and copywriting in drama, film and television, Internet, drama theater and other related media and departments.
4. Digital media art is an undergraduate major in colleges and universities, which belongs to design major. The basic study period is four years, and the bachelor of arts degree is awarded; 20 12 September, the Ministry of Education changed the two old majors of digital media art and digital game design into new majors.
5. Advertising is an independent discipline, and it is a science that studies the history, theory, strategy, production and management of advertising activities. At first, the knowledge about advertising was only seen sporadically in some chapters of journalism and economics, which was very unsystematic. Until now, advertising knowledge is still one of the components of journalism, marketing and enterprise management.