Magazine layout design discusses the innovation of book layout design, which has theoretical and practical significance. Now I will share several layout design ideas with colleagues.
1. Strengthening of the theme image
When conceiving the layout design, the measure to highlight and strengthen the theme image is to display the theme multiple times and from multiple angles. For example, the front cover, back cover, front and back lining, table of contents, translation preface, inscription, and jacket must have a theme image, and each image should have different changes. Seek unity from changes and further deepen the theme image.
2． Defects in section divisions
According to the golden section ratio, leave a square that is equivalent to the golden section rule, that is, the text on the top and right row is a block, and the top column is left blank, and the top and bottom are left blank. Leave a blank space on the left. This kind of layout design has a relatively reasonable layout, with the title and text sections echoing left and right, looking up and down, and the text and pictures distributed in a dense and dense manner. The layout is divided into three squares, but there are also defects in the divisions, causing them to change. 3． The stitching is axially symmetrical
After unfolding the writing, the left and right sides, that is, the double-coded and single-coded sides, can be viewed as one side. Designing the layout accordingly will often give you a grand overall feeling, which will have a good visual impact. Bring fresh excitement. The symmetrical layout with the seam as the axis, divided on the outside and closed on the inside, has a certain expansion and convergence, which may cause the expansion of the layout and format, or strengthen the convergence of centripetal force, which has the effect of balance and stability.
4. Cross-overhead eyebrows
Using the cross-overhead method, according to the rule that people's eyes generally move from the lower left to the upper right of the page, double-coded bookmarks are arranged at the foot, and single-coded bookmarks are arranged at the foot. In the sky, one day and one place are intertwined left and right, and the spacing between the eyebrows of the book is inverted, which is thought-provoking. This kind of book eyebrows, which are staggered up, down, left and right, breaks the conventional balance of absolute symmetry, presents surprising new ideas in form, and has unique aesthetic value.
5. Boldly leave blank space
Blank space is an effective way to inject life into the layout. Boldly leaving large areas and blank spaces is a reflection of modern book layout design awareness. Properly and reasonably leaving blank space can convey the designer's elegant aesthetic taste, break the rigid and dull conventions, make the layout transparent, cheerful, jumping and fresh, and create light and pleasant visual stimulation for readers, which will improve their eyesight. To relax and take a nap. Of course, large blanks cannot be used indiscriminately. Once blank, there must be echoes and transitions to avoid form for the sake of form, resulting in a boring layout.
6． Patterned book headers
In addition to facilitating retrieval and reference, book headers also have a decorative effect. Generally, the header only occupies one line and is composed of horizontal lines and text. The use of patterns as eyebrows, although very exaggerated, is still appropriate, making the characteristics of the object being expressed more distinct and prominent, creating a surprising and stunning beauty.
7. Increase the page number font size
The header page number breaks from the use of five-point fonts and uses large fonts, which are combined with the header to form an organic whole. After unfolding the pages, the double-coded and single-coded pages are symmetrical with the stitching edge as the axis of symmetry. The two numbers are at the top of the left and right incisions, facing each other impressively, standing symmetrically, making the eyebrows of the book look like they are dancing, which is very innovative. It adjusts the atmosphere of the whole book and adds the finishing touch.
8． Correspondence between form and content
I saw a book in a bookstore called "Medu Lianzhu", which is a selection of couplets of Guilin's landscapes and scenic spots collected from all over the country in 1990. The layout of this book is beautiful and elegant, and the form and content correspond and match. It not only reflects the sense of traditional culture, but also overflows with a strong modern flavor, highlighting the book characteristics of the new couplets. Its layout design mainly has the following characteristics: (1) Vertical arrangement. Vertical arrangement of couplets is a traditional Chinese form. Only the vertical arrangement can match the form of couplets.
(2) Use No. 4 long imitation couplets to make them elegant, eye-catching, and have the characteristics of traditional book characters; use No. 3 block letters for the title to highlight the flavor of Chinese calligraphy handwriting; use four No. fonts for the author’s name Black, this font is a modern and contemporary font, which implies that the author of these couplets is a contemporary person.
(3) All pages in the book are surrounded by civil and military borders, because in traditional Chinese book editions, civil and military borders are one of the most distinctive forms. (4) The title of the book header, The name of the scenic spot is written in Song Dynasty in No. 1 flat script. This font was not available in ancient times and is also intended to imply that this is a book of couplets written by contemporary people.
9. Fully illustrated throughout
"Two Noble Relatives" is the latest confirmed Shakespeare play in recent years. Its Chinese translation has been published, increasing the number of Shakespeare plays originally published in China from 37 to 38. , the layout design of this book adopts the method of connecting the whole picture plate to deepen the theme. Each act has a cover, and turning the pages is just like opening the stage curtain; each scene has a title picture, which seems to show a visible scene on the stage; there are five acts and twenty scenes, one scene has a big intermission, and every scene has a small break. All the characters and scenes are vivid and detailed. Reading this book is like watching a play with multiple acts and scenes. The layout design of this book highlights and strengthens the characteristics of the script as an art form, tempting readers to read on step by step.
Through the changes of various frame sizes and specifications, the illustrations are alive but not scattered, divided but continuous. Their rich pictures run through the whole book, making the whole book form an orderly formation, a sense of rhythm and a whole. The feeling is very strong. The layout design of "Two Noble Relatives" thus highlights the spirit of Shakespeare's drama. In its application, it shows the independent and intriguing formal beauty.
To be fair, it is difficult to ask every designer to have a keen sense of formal beauty; however, it is not an unreasonable requirement to consciously apply the laws of formal beauty to design.
To be fair, it is impossible to require that the layout design of every book should be devoted to the point of painstaking efforts; however, it is not allowed to be careless about the layout design of key books, which is by no means harsh.
The above-mentioned format designs are to understand the spirit of the manuscript, and use artistic format design to express the characteristics of the basic content of the manuscript, achieving the purpose of making it unforgettable.
The distinctive prominence of the theme
It is reflected in: The ultimate goal of layout design is to make the layout clear and organized, and to use pleasing organization to better highlight the theme and achieve the best effect. appeal effect. It helps enhance readers' attention to the layout and enhances understanding of the content. In order for the layout to gain good inducement and clearly highlight the appeal theme, it can be achieved through the grasp and application of the layout's spatial hierarchy, master-slave relationship, visual order, and logical orderliness of mutual understanding. A. According to the order of the master-slave relationship, the enlarged main image becomes the visual center to express the theme idea. B. The overall arrangement and design of various information in the copy will help to establish the main image. C. Increase the amount of white space around the main image to make the emphasized main image more vivid and prominent.
2. The organic unity of form and content
It is reflected in: the perfect appreciation pursued by layout design must conform to the ideological content of the theme, which is the premise of layout design. Only focusing on the perfect form of expression without content, or only pursuing content without artistic expression, the layout design will become empty and rigid, and the meaning of layout design will be lost. Only when the two are unified, and the designer first deeply understands the ideological spirit of the theme, then integrates his own thoughts and emotions, and finds a perfect expression that fits both, will the layout design reflect its unique weight and unique value.
3. Strengthen the overall layout
Exhibited in: the overall design of various layout elements (pictures and pictures, pictures and text) in the layout structure and color. When there are few pictures and text, careful organization and positioning are needed to achieve order in the layout. Even using a "scattered" structure is a deliberate pursuit in the design. For consecutive pages or expanded pages, you cannot design the left page and then consider the right page. Otherwise, it will inevitably lead to a loose and fragmented state, which will destroy the integrity of the layout. How to obtain the integrity of the layout can be considered from the following aspects: A. Strengthening the overall structural organization and directional visual order. Such as horizontal structure, vertical structure, oblique structure, curved structure, etc. B. Strengthen the collective nature of the copywriting. Combine various information in the copy into blocks to make the layout organized. C. Strengthen the overall characteristics of the expanded page. Whether it is the unfolded version of a newspaper or the spread of a magazine, they are all displayed under the same line of sight. Therefore, the integrity is strengthened and a better visual effect can be obtained.
Of course, the above are some basic conceptual things, and we can also go into further subdivisions. For example, there will be: the basic principles of layout design, the formal rules of layout design, and the basic types of layout design. The arrangement and composition of pictures and texts, as well as the basic use of colors, etc. Foreign magazines