1. The market demand is not high: calligraphy sales are affected by market demand. If the demand for calligraphy works in the target market is low, then the works of Lu Daoyou and other calligraphers are difficult to sell.
2. Insufficient publicity: Lu Daoyou lacks enough popularity and publicity, which may lead to his works not attracting enough potential buyers. In today's society, the means of publicity and marketing are diversified, such as online publicity, social media and art exhibitions. , can help to enhance the popularity of artists and sales of works.
3. Calligraphy skills and style: Lu Daoyou's calligraphy skills and style may not be accepted or appreciated by everyone. If his works lack market appeal in style and skill, it may also affect sales.
4. Economic factors: Economic factors will also affect the sales of calligraphy. For example, the economic recession may reduce the purchasing power of potential buyers, thus reducing the demand for calligraphy works.
To improve this situation, Lu Daoyou may need to consider adjusting his calligraphy style to make it more in line with market demand; At the same time, he needs to improve his popularity through various publicity means to attract more potential buyers. In addition, he can also try to cooperate with other artists or institutions to broaden sales channels.