There is a Chinese character hidden in the logo of the 24th Winter Olympic Games, which is the word winter.
The logo of the 24th Winter Olympics uses the Chinese calligraphy character "Winter" as the main body, and cleverly combines abstract slides, ice and snow movement forms with calligraphy, integrating human and calligraphy, and the unity of heaven and man; winter The two dots below the word blend into 2022, vivid and natural. The logo not only shows the vitality and passion of winter sports, but also conveys the unique charm of Chinese culture.
Characteristics of the Winter Olympics emblem
The upper part of the Winter Olympics emblem shows the figure of a skater, and the lower part shows the heroic appearance of a skier, reflecting the two major events of ice and snow held in China. Movement concept. The dancing lines in the middle are smooth and full of rhythm, representing the undulating mountains, competition venues, ice and snow slides and festive fluttering ribbons of the venue, adding a festive and festive visual experience to the emblem.