Brief introduction of Yuling Xiang embroidery

Yuling Xiang Embroidery General Factory is located in Shaping, Changsha, Hunan, the hometown of Xiang Embroidery in China. It is a modern Xiang Embroidery enterprise integrating R&D, design, production and sales, and is well-known at home and abroad for its exquisite embroidery. Yuling Xiang Embroidery boldly innovated and developed on the basis of China traditional Xiang Embroidery art, and formed its own unique artistic style. China's traditional painting, calligraphy and other arts are skillfully combined with embroidery, and nearly 200 colors of embroidery thread and exquisite silks and satins are used, and more than 100 China stitches are skillfully used to create or restore a unique superb artistic style. The most striking features are bright colors, meticulous composition and strong picture texture, which is worthy of the reputation of "magnificent from a distance and superb from a close look". 1 Yuling embroidery has been given to friends all over the world as precious gifts by national, provincial and municipal leaders for many times, and won many national excellent craft awards. The exquisite one-sided embroidery "Fu Gui Peony" designed and embroidered by Ms. Wang Yuling, the master of Hunan embroidery technology and the chairman of the company, won the gold medal of 1998 China Arts and Crafts Expo; Harmony, the best single-sided embroidery, won the gold medal in the 2000 Arts and Crafts Competition of the Ministry of Youth Industry; One-sided embroidery "Horse Wrapping Map" won the gold medal in 2005 Beijing International Craft Expo; One-sided embroidery "Harmony and Happiness" won the silver prize in the 20 13 golden phoenix Innovative Product Design Grand Prix at the 48th National Handicraft Fair on 20 13. One-sided embroidery of "Shaped Stone" and "Blooming with Wealth" won the Silver Award of "Hundred Flowers Award" in China Arts and Crafts on 20 13. Since its establishment more than 20 years ago, the company has always adhered to the cultural concept of "quality first, reputation first, sincere service and word management" and is committed to providing first-class products and services to our customers and friends. With the joint efforts of all the staff of the company, Yuling Xiang embroidery will continue to innovate and make greater contributions to the inheritance and development of traditional Xiang embroidery culture.