What is the specific content of the impact of real estate regulation on the building materials business? Zhongda Consulting will answer it for you below.
Boss Wu, a Wenzhou native, has been in the stone business in Hangzhou for more than ten years. He has experienced the booming real estate industry and has also encountered several macro-controls, large and small. But when it comes to this Once, Boss Wu shook his head and sighed: "I almost cry just thinking about it. This year's turnover has shrunk by at least 40% compared to last year, and workers still have to pay their wages. What do you think we should do?"
Boss Wu He said that not only him, but also several friends in the surrounding building materials business were in similar situations. A friend who started out to work alone two years ago had no choice but to go back to work because the market was not good. There is also a friend who makes security doors. He can't get the money from the general contractor and will probably have to ask for it in the next few months. Account settled.
Boss Wu who is engaged in stone business
The turnover has shrunk by 40%
During the National Day holiday, Boss Wu had a small gathering with several colleagues. The topic of course is this increasingly difficult business. "The facades of two properties developed by a well-known company in Hangzhou have been changed. They used to be dry-hanging stone and partial coating, but now the dry-hanging stone part has been changed to dry-hanging aluminum panels!" Boss Wu shook his head, "The stone is dry-hanging. The cost of hanging, including labor and materials such as keels, is about 700 to 1,000 yuan/square meter, while the aluminum plate package and materials plus labor only cost more than 500 yuan/square meter.”
This is the case. Changing the law is nothing new in the eyes of Wu bosses. Take the first half of this year as an example. A hot-selling real estate project in the Binjiang section changed all the originally promised stone materials to partial stone and real stone paint. Immediately afterwards, a real estate project in the West section of Daqiao that cut prices also canceled all the original dry-hanging stone materials.
“Hangzhou used to use a lot of stone. All-stone dry hanging is basically the standard for mainstream apartments. Any house that doesn’t make stone is not high-end. Now it’s all about saving when you can, and not using it when you can. Better." Boss Wu is helpless. Most developers do not use stone dry hanging, which directly leads to a decrease in his turnover. A conservative estimate is that it is at least 40% less than last year.
In Boss Wu’s view, this wave of regulation is far more intense than the one in 2009.
Back then, Boss Wu provided stone materials to a Hangzhou developer for a project in other places. For a project of nearly 100,000 square meters, Boss Wu could have made a fortune. "I thought very well. I was planning to buy a townhouse after that. I brought my parents in Wenzhou with me. I visited the house several times and I also planned to replace my car with a BMW 7 Series."
< p>Who knew that the economic crisis would sweep across the world in 2009, and the houses could not be sold after they were built, and the project fees could not be collected. After the developers paid part of the money, they used the houses to offset the rest."The market was not good that year, but it recovered quickly and got better all of a sudden, so it didn't hurt much." Boss Wu felt that he would not be so lucky this time.
Xiao Xu, who sells bathroom products
Gives up the idea of ??going it alone
Xiao Xu and Boss Wu are peers and now work in a company that represents high-end bathroom products. If it weren't for this regulation, she would be a small boss.
Xiao Xu has been in the industry for nearly ten years. She has been working in a ceramic tile company before and has accumulated good connections and customers. Her dream is to open a company of her own. In 2010, seeing good development momentum, Xiao Xu Xu went out to work alone. Unfortunately, in 2011, the market situation took a turn for the worse. “Although the business units that I was familiar with had some business, the volume was not large enough. Excluding labor and miscellaneous expenses, I made no profit, and the business was very unstable. "I couldn't open it for several months." In order to make a living, Xiao Xu had to find a new company to work as a sanitary ware agent.
Recently, Xiao Xu is discussing cooperation with a single apartment in the west of the city. If the cooperation is successful, they can contract the bathroom for the entire project. However, after more than two months of negotiation, the bathroom brand has changed from the original Kohler and TOTO. , has become the current OEM product. Xiao Yu feels that even if the cooperation is successful, the profit will not be very high. "Party A said that the cost should be reduced to a minimum. We have made several rounds of quotations, and the other party is preparing to lower the price." Even so, Xiao Xu regarded the other party as a major customer and often made appointments with Party A for projects. The boss of the department had a meal, drank tea, and kept in touch with each other. After all, in this market situation, there are very few properties that can be decorated.
Boss Yu who makes security doors
Collection has become the most important thing
Yongkang door industry is well-known throughout the country, and there are many people engaged in this industry , Boss Yu runs a security door factory in Yongkang. When business was good a few years ago, all the workers brought out from his hometown were No. 100. However, since last year, the number of people under Boss Yu has shrunk to sixty or seventy, and now there are only about twenty left.
It’s not that there’s no business. Boss Yu said that in the second half of last year, he also received two projects to provide supporting entrance doors for two real estate projects in the north of the city. The aluminum plate doors and smart locks that were originally agreed upon were completed. When the contract was finally signed, it was changed to steel-wood composite doors and mechanical locks, and the profits shrank a lot.
The small profits are secondary, the key is that money is hard to come by. According to the rules of the construction industry, the general contractor generally advances the funds first, and then basically settles the payment according to the contract. "Even if it is in arrears, it will not exceed one month."
But from last year to now, Boss Yu The initial investment plus workers' wages has been owed six to seven million yuan. "Some people have been laid off, and now there are only more than 20 workers. They have to pay 2,000 yuan a month for living expenses. They have to work hard!"
“Now even if developers sell houses, they still hold the money in their hands to ensure that they can tide over the difficulties first. The developers owe the builders, and the builders owe the next-level suppliers. It’s like this. "It's been laminated," Boss Yu said. It was originally promised that the millions of dollars would be settled by the end of June this year, but it has been delayed until now. It's like squeezing out toothpaste, and now there is still more than half of it. "I guess it will be done next." There is no need to do anything, just collect accounts.”
Boss Yu said that many friends had opened stores in some decoration markets in Hangzhou in the past, but since the end of last year, they have opened stores one after another. It’s closed. “If the store is open, it will make money. It’s enough to simply cancel it and send salesmen directly to expand the market.”
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