Business plan is an all-round business plan, the main purpose of which is to submit it to investors, so that they can judge the enterprise or project, so that the enterprise can obtain financing. It is used to describe the internal and external environmental conditions and elements related to the proposed enterprise, provide an indicator diagram for business development and measure business progress.
Usually, a business plan is a combination of marketing, finance, production, human resources and other functional plans.
Business plan is the carrier of putting business ideas into practice in black and white. The quality of business plan often directly affects whether the founder can find a partner and get financial and other policy support.
How to write a business plan depends on the target, that is, the object of the plan, such as writing it to investors. Still have to take bank loans, from different uses, the focus of the plan will be different.
Usually a business plan needs to write a one-page summary in front, followed by a specific chapter of the business plan, which is generally divided into ten chapters.
One: occupation description.
You must describe what industry you want to enter, what products (or services) you sell and who your main customers are. Whether the life cycle of the industry is in the stage of germination, growth, maturity or decline. Also, whether the enterprise should be in the form of sole proprietorship, partnership or company, when and how long it is planned to open.
Second: products/services.
You need to describe what your products and services are, what features they have, how your products are different from competitors, and why customers will buy them if they are not special.
Three: the market.
First of all, we need to know where the target market is, whether it is the existing customers in the existing market or developing new customers in the new market. Different markets and different customers have different marketing methods. After determining the target, then decide how to go public, promote sales, price, etc. And make a good budget.
Four: location.
The general company may not have a great influence on the location, but if you want to open a store, the location of the store is very important.
Five: competition.
In particular, the competition analysis should be conducted at the following three time points:
1. When starting a business or entering a new market;
2. When a new competitor enters the market he operates;
3. Doing competitive analysis anytime and anywhere is the most labor-saving. Competition analysis can be done from five directions: who are the closest five competitors; How is their business? How similar they are to this business; What to learn from them; How to do better than them?
Six: management.
98% of the failure of small and medium-sized enterprises comes from the lack of management, and 45% is due to the lack of competitiveness of management and no clear solution.
Seven: personnel.
It is necessary to consider the personnel demand, and specifically consider which professional and technical talents need to be introduced, full-time or part-time, how to calculate the salary, the required personnel cost, etc.
Eight. Financial demand and application.
Consider the use of financing funds, working capital turnover, etc. And forecast the balance sheet, income statement and cash flow statement for the next three years.
Nine: Risk.
Does not mean that competition is risk. Risks may be import and export exchange risk, restaurant fire risk, etc. And pay attention to how to deal with risks when they come.
Ten: growth and development.
What's the next step? What will happen in three years? This should also be mentioned in the business plan. Enterprises should be sustainable, so they should be diversified and global in planning.
Extended data:
SYB originated in Sweden and began to be called "take care of your business" in the 1970s. Due to the success of the textbooks developed in the 1970s, Sweden cooperated with the International Labour Organization in 1977 and adapted them into IYB textbooks. /kloc-in the 1990s, IYB had another member, SYB, which was developed during the training of ILO in Fiji.
GYB comes from SIYB in 1998.
Part of GYB is contained in SYB, but it is not complete. In 2003, the ILO developed EYB in Sri Lanka. At present, 84 countries use SIYB.