Southwest First Street: Chunxi Road, Chengdu
Chunxi Road area refers to the area north of East Street, South Street, Center Street, East of North Street, South of Zongfu Road and West of Hongxing Road in Chengdu, covering an area of about 20 hectares. There are more than 700 commercial outlets in this area, with a total area of about 220,000 square meters and about1.20,000 employees.
Chunxi Road, Chengdu, was named 1924 82 years ago, and is known as Centennial Golden Street. According to relevant historical materials, this paper researches the past life of Chunxi Road. Her birth began with businessmen, officials and warlords-all leading figures in the Republic of China.
Dongjie Street is the richest street in old Chengdu, with satin shops, jewelry stores and leather goods stores. The biggest and most luxurious ones are in East Street. This street is also the only way from Chongqing to East Sichuan under the East Gate, and there is an endless stream of pedestrians and vehicles. At that time, there was already a business center in the city center. It is really inconvenient for merchants coming up from the East Gate to go to the business center through East Street, and they have to go through a narrow path with nine bends and eighteen turns in the middle. The path is surrounded by the courtiers' yamen in Qing Dynasty. After the Republic of China, the yamen was abandoned and many shops were randomly built on the open space.
1924, Yang Sen, then the overseer of Sichuan Province, built a street from south to north here, and then two streets were built, which were called the east, west, south and north sections of Chunxi Road.
After the reform and opening up in 1980s, Chunxi Road reappeared in prosperity, and together with the adjacent Qingnian Road, it became the famous "First Street in Southwest China" at home and abroad. 65438+September 0992 The night market in the history of Chunxi Road opened for the first time. It is said that in those years, a night market stall could sell for 45 thousand by changing hands. Chunxi Road Night Market creates a profit of 1000 yuan per meter. Later, according to the development of urban economy, the night market was cancelled. After several years of reconstruction and expansion, Chunxi Road has been greatly improved. In September, 2000, New Weekly gave Chengdu a resounding symbol-the fourth city of China. The laurel of "the fourth city" made Chengdu fire China. New Weekly, known as the "Observer of the Times", once again launched the "China Commercial Street Rankings" according to the six indexes of beauty, food, convenience, leisure, popularity and commerce. Chunxi Road, known as the first commercial street in the west, the first merchant highland in the west and Chengdu Jinjie, entered the top three in the list, second only to Causeway Bay in Hong Kong and Nanjing Road in Shanghai (Wangfujing in Beijing, Ximending in Taipei and Jianghan Road in Wuhan). The Hong Kong newspaper said: "Where is the gold digger going, Chunxi Road; Where to taste fashion, Chunxi Road; I don't know where the beauty went, Chunxi Road ... I don't want to go anywhere? You can still go to Chunxi Road. "
Speaking of Chengdu business circle, Chengdu people can't bypass Chunxi Road, just as Shanghainese can't bypass Nanjing Road and Beijingers can't bypass Xidan and Wangfujing. As the most prosperous commercial street in Chengdu, Chunxi Road has always been an important place for Chengdu people to sell gold and play, and it also inherits the unique cultural temperament of the city. Any Shuqing, editor-in-chief of New Weekly, said that the commercial streets on the list are not necessarily the most crowded and prosperous, but they are the most attractive and personalized, and Chunxi Road was named "the third commercial street in China" for this reason.
It was when Chunxi Road became more and more famous that it was suggested that Centennial Golden Street should have its own unique logo. Street signs. In Zhongshan Square, Chunxi Road, Chengdu, the landmark of Xichun Street was officially announced. Among the three candidate schemes from more than 800 schemes, the design scheme 1 won, because it not only embodies the history of Xichun for a century, but also has the fashion of modern cities, and has become the "spokesperson" of Xichun for a century. The grand prize of 30,000 yuan was finally won by Liu, the designer of Hangzhou 1. Coin-shaped logo is full of commercial flavor. The logo adopts calligraphy art, and the word "Xi Chun" is combined into a whole through * * * *. The word "Ri" under the word "Xichun" and the word "Chen" to the left of the word "Xixi" overlap and are simplified into a square with the words "1924" in it. The whole design is mainly red and yellow. The square hole in the sign represents ancient coins and is a symbol of wealth. 1924 is the age named Chunxi Road, and the four dots under the sign symbolize the bustling crowd and the prosperity of the pedestrian street. On the back of the sign, there is an allusion to the origin of "Spring Festival"-the words "people come and go, such as stepping on the spring platform". The whole design not only embodies the long commercial history of Chunxi Road, but also embodies the characteristics of Chunxi Road as a famous commercial street in China.
Chunxi Road is a bit like Wangfujing Pedestrian Street in Beijing. Chunxi Road is located in the center of Chengdu, which is the most representative and prosperous commercial pedestrian street in Chengdu with extremely developed commercial trade.
Chunxi Road was built at 1924. It was originally named "Wei Sen Road" according to the title of "General Wei Sen" at the suggestion of Sichuan warlord Yang Sen. Later, people took a sentence from Laozi's Tao Te Ching: "Everyone is bustling, just like a platform in spring" and renamed it Chunxi Road to describe the bustling business, people coming and going and prosperous times here. On may 8, 20001year, Chengdu municipal government started the reconstruction and expansion project of Chunxi Road commercial pedestrian street in Chengdu. Make this old street look brand-new. This is Chunxi Road's largest and most changed cosmetic surgery in a hundred years. As the most prosperous commercial street in Chengdu, Chunxi Road has always been an important place for Chengdu people to sell gold and play, and it also inherits the unique cultural temperament of the city. Chengdu people's complex with this century-old street makes them have high expectations for the new Chunxi Road. Accordingly, the municipal party Committee and the municipal government have repeatedly stressed that the transformation of Chunxi Road must reflect its characteristics and produce fine products. On February, 2002 10, the well-decorated Chunxi Road Pedestrian Street in Chengdu opened, and 65,438+million tourists flocked to it. On this day, Chunxi Road became an exquisite work of art in the superposition of modern commerce and urban context.
Chunxi Road, located in the center of Chengdu, is a prosperous commercial street with a long history. Foreigners coming to Chengdu without going to Chunxi Road are as sorry as not going to Wangfujing in Beijing and Nanjing Road in Shanghai. Chunxi Road is not only the fashion center of Chengdu, but also the place that beautiful women yearn for. It is also a place where delicious snacks gather, such as Zhong jiaozi, Lai Tangyuan, couple's lung slices, Korean steamed buns, dragon wonton, spicy barbecue and skewers on the street. The comparison between the price index and the delicious index will definitely make you feel satisfied without worrying about the rapid shrinkage of your wallet.
Whether sitting in a beautifully decorated coffee shop on the street or enjoying the relaxation on the road; Whether shopping in a shopping mall or taking photos under a water curtain wall, the pedestrian street with beautiful environment gives people a pleasing feeling. According to the planning of Chengdu Municipal Government, relevant parties will further introduce boutique shops to enhance the commercial taste of Chunxi Road, and promote the cultural taste of Xinchunxi Road by carrying out various square cultural activities and spiritual civilization construction in the pedestrian street.
On June 26th, 2007, 65438+1October 26th, some media listed the top ten commercial streets with the most charm and personality in China: Causeway Bay in Hong Kong, Nanjing Road in Shanghai, Chunxi Road in Chengdu, Wangfujing in Beijing, Ximending in Taipei, Beijing Road in Guangzhou, Jie Fangbei in Chongqing, Jianghan Road in Wuhan, Hunan Road in Nanjing and Central Street in Harbin. The reason why Chunxi Road in Chengdu ranks third is that its eye-catching index and food index are high, and its rest index, popularity index and business index are relatively high. The media believe that the beauty of Confucianism makes Chunxi Road different from other city pedestrian streets, and it is not an exaggeration to say that it is "unique in one street".
From the convenience of transportation, the planned Metro Line 2 will soon bring Chunxi Road into Chengdu's rapid transportation network. At present, as the most prosperous commercial street in Chengdu, almost all public transportation will pass by nearby. From the point of view of shopping, the most attractive thing about Chunxi Road is that its commercial format is very rich, not only large shopping malls, but also many boutiques, with prices ranging from high to low. The most unforgettable thing is the five-star toilet on Chunxi Road. You can enjoy five-star enjoyment as long as the ticket costs 30 cents.
In terms of leisure index, the media think that Chunxi Road after the transformation of 200 1 is much more spacious. The road is paved with granite and antique floor tiles, and the intersection of the main street is the famous Zhongshan Square. The widened square covers an area of nearly 10 mu, with an open-air swimming pool and green belts. It is a good place for tourists to rest and a paradise for morning exercisers. There are benches for people to rest on the pedestrian street. It is particularly worth mentioning that the Wangfujing Cinema and the Youth Palace Cinema on Chunxi Road are being rebuilt, which can make people have a unique place that is both relaxing and romantic after shopping. The Southwest Bookstore on Chunxi Road is full of books, which is really refreshing.
According to business index media reports, since 1998 was named as the first batch of "100,000 shops without fake goods" demonstration street in China, Chunxi Road began to change its former image and take on a new look. But this does not mean that there is a lack of historical connotation here. After all, the most important thing for a mature commercial street is to look at its century-old style. Century-old shops such as Hendry Clock, Lean Glasses and Chengdu Gongmei Shopping Mall on Chunxi Road complement each other with emerging department stores such as Pacific Department Store, Wangfujing and Ito Yanghuatang, and prosper the commercial image of Chunxi Road.