Jin Daiqiang, jìn dài qiáng, male, born in Panyu, Guangdong in 1942, is an international graphic design master, founder of the Jin Daiqiang Design Award, and a member of the International Graphic Design Alliance AGI. He is a member of the Central Academy of Fine Arts and Tsinghua University. , Jilin Animation Institute and other colleges and universities as a visiting professor. Jin's work has won numerous awards locally and overseas. He is the first designer to be selected as one of the ten outstanding young people in Hong Kong, the only designer to be awarded the Urban Council Design Award, the first Chinese to be listed in the World's Who's Who of Graphic Designers, and to be selected by the United Kingdom. Outstanding artist and designer of the 20th century. His art works are often exhibited overseas, and he has planned and held many personal exhibitions in the United Kingdom, the United States, Germany, Finland, Japan, South Korea, Singapore, China and other places. The industry calls him "Uncle Jin" and he is a leading figure in the graphic design industry. A well-deserved master figure. Basic introduction Chinese name: Jin Daiqiang Nationality: Chinese Ethnicity: Han Birthplace: Panyu, Guangdong Date of Birth: 1942 Occupation: Graphic Designer Graduate School: The Chinese University of Hong Kong Gender: Male Character experience, awards won, design concepts, characters Jin Daiqiang settled in Hong Kong in 1957 and worked as an apprentice. After completing his apprenticeship, he worked as a tailor for 10 years. Later, he studied design courses at the Chinese University of Hong Kong. He began to engage in design work in 1967 and won many awards and enjoyed a high reputation. In 1967, he founded a design company. His works were highly praised and he became a well-known designer at home and abroad. Jin Daiqiang has won hundreds of awards in various competitions, including dozens of Merit Awards at the New York Creation Exhibition; Best Corporate Image Design at the Asian Advertising Awards in 1991 and 1994; Gold Medal at the Los Angeles International Art Creation Exhibition; Multiple finalists for the CLIO Awards in New York, USA; Best Works in Japanese Type Design Annual; New York Mercury Gold Medal; Multiple American "Transmission Art" Awards; Champion of the 1st International Computer Art Biennial in Poland. In Hong Kong, Jin became the first designer to be selected as one of the top ten outstanding young people in Hong Kong in 1979; in 1984, he was the only designer to be awarded the Urban Council Design Award; and in 1991, he won the Designer of the Year Award at the Hong Kong Artist Award. Award, and was selected as one of the Men of the 1990s in 1992; in 1998, he won the Outstanding Achievement Award again. His works are collected by art museums in Germany, Denmark, France, Japan, Hong Kong and other countries and regions. Jin Daiqiang has served as the three-term chairman of the Hong Kong Designers Association and the dean of the Yangtze River Art and Design College of Shantou University. He is currently the honorary consultant of the Hong Kong Museum of Art, a visiting professor at the China Central Academy of Fine Arts, a visiting professor at Guilin University of Electronic Science and Technology, an honorary professor at Guangxi Normal University, Jingdezhen Honorary professor of the School of Technology and Arts of the School of Ceramics, Vice Chairman of the Council of the Hong Kong Artists Association, Honorary Ambassador of the Belgian International Trademark Center and member of the Hong Kong Arts Development Council. He has published "Graphic Design Practice", "Commercial Design Art", "Poster Design", " "Advertising Design", "Japanese Designers' Dialogue" and "Trademarks and Institutional Image". Awarded the Bauhinia Medal. Design Concept Jin Daiqiang is a well-deserved master figure in the graphic design world. Special emphasis is placed on the professionalism of designers. He believes that beautiful designs are not necessarily good designs. The best designs are those that are suitable for the enterprise and the product. Jin Daiqiang is the creative director of Jin & Liu Design Consulting Company. Jin & Liu Design Consulting Company is a first-class design company in Hong Kong and has designed packaging for countless companies. The Bank of China logo designed by Jin in the early 1980s is still regarded as a model. An enterprise is a brand. Jin Daiqiang believes that a successful enterprise must have a good brand image, and the enterprise itself is the basis of a good brand image. As an enterprise, it should have a real image and constitution, and should have clear and perfect ideals and Purpose, and beauty inside and out. As a designer, you must understand these characteristics of the enterprise, understand the essence of the enterprise, determine the corporate culture, and shape the true image of the enterprise. At the same time, he believes that design is not only a tool for corporate promotion, but more importantly, it shapes the image of the company and accurately conveys the cultural spirit of the company. On the one hand, design can exert its commercial function and achieve the due market effect; on the other hand, it can also contain relatively profound cultural qualities and establish a positive visual image for the enterprise. Jin also followed this principle in the process of designing the enterprise. Design requires an understanding of the market. The Raptors jeans designed by Jin Daiqiang are an expression of this purpose.
"Because the United States is famous for producing high-quality jeans, we added American colors to the image of Raptors jeans during the design process. At the same time, we added a festive chocolate image on the outer packaging, giving the packaging a rich flavor. Human touch. "After the launch of the new packaging, the market for Raptor jeans has quickly opened up, and Raptor jeans have become a great gift for Hong Kong people during the holidays. Jin Daiqiang believes that a good designer should not only master modern design language, but also have market analysis capabilities, a keen sense of the market, and market positioning of products, so as to create an outstanding brand image. Integrating Chinese and Western design concepts Jin Daiqiang advocates integrating the essence of traditional Chinese culture into modern Western design concepts. Jin Daiqiang emphasized that this fusion is not a simple addition, but a fusion based on a deep understanding of Chinese culture. For example, the logo of the Bank of China is simple and smooth overall, with a strong sense of the times. The logo also contains ancient Chinese coins, which coincides with the meaning of a round sky and a square earth. A clever "中" character in the middle highlights the Bank of China's signboard. This logo can be said to be a classic work by Jin Daiqiang that combines Eastern and Western concepts. Jin Daiqiang, who was born as a tailor, admits that he is "not very smart" and his creative inspiration mainly comes from discoveries in daily life. Jin Daiqiang said: "I am not a born designer, I just naturally cultivate my potential from life. Loving life helps me understand a precious outlook on life, and at the same time gives me wonderful creative motivation. The future of design in mainland China, Jin Daiqiang believes that Asia In terms of future development, apart from Japan, Hong Kong has great potential for design. After 15 years of opening up, China’s modern design has also developed in about 15 years. In the 21st century, the design power of the Chinese people It is very likely that in the mainland, if the younger generation of Hong Kong designers do not work hard, they will be surpassed by their mainland designers in the future. Jin Daiqiang believes that Shenzhen and Guangzhou have concentrated the first-class design talents in the mainland, but the work of designers is limited. The environment, including society's recognition of the design industry, still has a long way to go. Jin Daiqiang has been calling for the establishment of a design center with world-leading design standards in Guangzhou, "in order to provide designers with a better development environment." , to help more Guangdong companies build excellent brands." Jin Daiqiang hopes to continue to do something for China's design industry. He hopes that China can have a truly authoritative design publication that occupies an important position in the world and bring the world to the forefront. Bringing design information to China also promotes China’s good things - serving as a bridge to enhance mutual exchanges and elevate Chinese design to the international level. Design is tailor-made for others, Jin Daiqiang said: Being a tailor means focusing on serving others. Tailoring a suit of clothes for others is to make them comfortable to wear, look beautiful, and suit their liking. This concept is something that a designer also needs to have for others - consumers or clients. Creating a design is to satisfy him, not to make it for myself. Just like the clothes made by a tailor must fit other people's bodies, not just for myself. I can easily understand this concept. I am not just like an artist. I design with artistic temperament, and I will tailor-make a suitable design for the client. The logo of Renren Chongqing __ Public Security Bureau started in 1986. This is the origin of the ancient coin-shaped logo of the Bank of China. Designed by Jin Daiqiang. On January 16, 2006, the "Chongqing for Everyone" logo designed by him was officially recognized as the city's image logo by the Chongqing Municipal Government. The word "人" overlaps to form the word "Celebration", which means "double celebration, people-oriented, hand in hand". City image signs are mostly used for external publicity, rather than the city's official emblem, which is different from the city emblem. Painting characters In my heart, Jin Daiqiang's ink paintings from the 1970s to the 1980s incorporated more design elements, and later turned into a realistic style, mostly drawing from Chinese landscapes. Jin's works combine the practicality and artistry of text, and refer to cursive calligraphy. Some works turn into seven or nine screens of leaping clouds, mountains and flowing water, integrating design and art, landscape and calligraphy. From a distance, they look like majestic running grass, and from a closer look, they look like winding landscapes. With the designer's careful layout and the artist's spontaneity, he poured his deepest thoughts into "Drawing Words on My Heart". In the exhibition "Drawing Words on My Heart", most of the works are ink-based works with landscape as the theme. Jin Daiqiang, who is approachable and approachable, once said that he was influenced by his grandfather, a craftsman, and fell in love with ink painting such as calligraphy and painting. When he later studied design, he still used ink painting as a creative medium.
Jin Daiqiang first created works in 1969. At that time, the form of his works was watercolor sketches, mainly landscapes, and geometric compositions. After studying design in 1972, he gradually became influenced by Western art such as Pop and Pack. Influenced by House, the style of his works has mechanical and three-dimensional elements. The paintings have more combinations of three-dimensional, geometric and landscape. Coupled with the composition of rich design colors, his creative style is not only elegant but also condensed and elegant. Cold. But slowly he came to his senses: "Why should I follow other people's trends? Later, I studied ink painting with Lu Shoukun and was influenced by his ideas. When I was a child, I was also influenced by my grandfather who was a craftsman and loved painting. Painting and engraving seals, so my creative form has always been based on ink and wash." In the 1990s, Jin Daiqiang found his own artistic personality and no longer followed the trend, but returned to the mountains and rivers and pursued the reform and opening up. In the early days, he went to the famous mountains and rivers in the mainland to sketch and express his feelings, and then expressed his inner peace in his paintings. Jin Daiqiang said that his creative subjects have always been in love with nature and mountains and rivers. As early as 1981, he traveled to Huangshan Mountain to admire the clouds and smoke. Later, he also visited snow-capped mountains in Europe, Niagara Falls, the Grand Canyon, etc., and has always loved it. Wonderful scenery such as natural mountains, rivers and stones. The works at this time do not clearly show a certain mountain range, but the awe-inspiring feeling of nature in the heart is written in the painting, with a semi-abstract artistic conception. Jin Daiqiang, who has been engaged in design for decades, said that when he creates, he inevitably has design considerations, and he must have carefully thought about it, carefully drafted with pencil, and clearly knew what effect he wanted before officially creating. There is no room for error. In the past two years, Jin Daiqiang's creation has moved in a newer and more difficult direction. From a distance, his works appear to be an oversized rhythm of cursive strokes, but if you look closer, you will find that there are paintings within the characters. Each large character contains a landscape full of water and vapor, and some are like ancient paintings. Like this, walking up from the foot of the mountain to the peak, there are pine forests and clouds in the middle, and there are also some worldly masters meditating. The contents of the calligraphy fonts all express Jin Dai Qiang's love for mountains and water, such as "There are mountains outside the mountains", "Mountains in the heart" and "Yunshan moves", etc., while the "Benevolent Man" is written " Leshan". Jin Daiqiang once proudly said that he was very happy that this kind of creativity was something that no one had ever tried in the field of calligraphy and painting; and the original painting was "The Picturesque Hong Kong" painted for a modern ink painting exhibition with Hong Kong as the theme. , when he introduced his creative experience, he said: "People living in the city cannot slowly feel the mountains and rivers like the ancients. These works are a bit dreamy, both realistic and alienated, and also let people understand that Hong Kong also has clouds and mountains." The source of his creative inspiration can be very traditional. For example, some traditional embroidery techniques are in the word "longevity", embellished with baby plays, eight treasures, scenery, etc., which provide him with a lot of creativity. Looking for the roots of creation in Chinese culture. Jin Daiqiang believes that no matter designers or artists, they should not forget their roots. Hong Kong is a part of China. He must find his roots in Chinese culture and create endless ideas. Therefore, he often returned to the mainland very early and was exposed to local art, culture and people. He also served as the dean of the Yangtze River College of Art and Design at Shantou University. He often traveled between Shantou and Hong Kong, as well as other mainland colleges, to cultivate a new generation of talents for the mainland's design industry. He found that young people in the mainland were very curious and progressive. Come on, I hope young people in Hong Kong will not trap themselves in this small world of Hong Kong. Jin Daiqiang compared design and creation and felt that design should be conceived according to needs and should not be done according to one's own ideas. Creation should be done arbitrarily and based on feelings. It doesn't matter if the audience doesn't want to see it, but he does both. Such a hobby, so I have been doing both for so many years. In the future, he hopes to be bolder and more abstract in his calligraphy and painting creations, and improve the more restrained effect.