Sample product marketing plan

Marketing means that companies discover or tap the needs of prospective consumers, and promote and sell products from the creation of the overall atmosphere and the creation of their own product forms. The following is a sample product marketing plan, welcome to refer to it.

Product Marketing Plan Sample 1

1. Event Time

xx month xx day xx month xx day

2. Promotional activities Content

Based on its own promotional cost control, the supermarket will select one or more plans from the following activities for reference and implementation.

Activity 1: Buy six get one free on Children's Day

Select a batch of products in the supermarket for the buy six get one free activity, such as yogurt, fruit milk, drinks, jelly, fruits, etc. Products, buy six and get one free. Since the promotion cost is 1/7, which means the profit is 14, this activity requires the support of the manufacturer.

Activity 2: Specials for Children’s Day

School supplies, stationery, children’s food, beverages, and dairy products are all sold at discounted prices;

Activity 3: For purchases over NT$200, receive a free children's water bottle

For purchases over NT$200 with a single receipt, you will receive a beautifully covered children's water cup worth NT$5 with your shopping receipt; mainly considering the coming of summer, it is convenient for children to bring water cups to school. Therefore, the kettle is required to be more exquisite and valuable.

3. Public Relations Activities

Activity 1: Striving to be a little calligrapher

The content of the activity is for the calligraphy competition (including rigid pens and brushes). Calligraphy works with names (such as Jiayou Supermarket, Cikelong) are mailed or delivered to this supermarket. The deadline is xx, xx (subject to the local postmark). They will be displayed in the supermarket. All children who participate in the activity can receive gifts. A small gift. One first prize winner, three second prize winners, five third prize winners and several excellence awards will be selected.

Activity 2, Backgammon Competition

During Children’s Day (xx, xx-xx, xx), a backgammon competition will be held at the entrance of the supermarket. Participants will receive small gifts, and the winner will receive prize.

4. Things to note

1. In order to show the supermarket’s support for Children’s Day, several brands that children like should be selected in promotional activities to reduce prices to a certain extent to attract popularity;

2. After giving away the kettle, you must mark it on the receipt; the kettle in this activity can be combined with the manufacturer, and the manufacturer will provide part of the activity funds;

3. Public relations activities The participants are children between 0 and 14 years old. In the first activity, the author's profile information of the work must be indicated, such as age, gender, name, etc.; the words written can be the name of your supermarket or the name of the Children's Day children. Sections and other contents can also be determined freely.

Product Marketing Plan Sample 2

1. Project Introduction:

The Phoenix City project is located in the southeastern part of the Zhengzhou real estate market, south of Zhengbian Road, Phoenix City The three roads of East Road, Fengtai Road (under construction) and Qingnian Road separate the community from the surrounding commodity world and famous building materials market.

The existing property types in Phoenix are composed of townhouses, ordinary existing multi-storey houses and small multi-storey houses under construction. The market positioning of the townhouses in the first phase was wrong and there were sales obstacles. The six multi-storey buildings 5#, 7#, 9#, 11#, 13# and 15# in the first phase learned from the experience of villas and entered the market at ultra-low prices, which was successfully realized.

Currently, there are 37 existing and quasi-existing houses in the multi-story first phase, with sales of 8.5 million yuan. Among them, there are 23 units with three bedrooms and two living rooms of 159.7 m2, mainly on the fifth and sixth floors; there are 7 units with three bedrooms and two living rooms of 127 m2; the sales amount of these two types of houses accounted for 90.4% of the balance of the first phase.

The total sales volume of small apartments in the second phase is estimated to be 28 million yuan, and that of street-facing shops is 17 million yuan, for a total of 45 million yuan. The pre-sale license is expected to be issued by the end of May XX.

It can be seen that the current available resources in Phoenix are composed of three different types of properties: off-plan small units, existing large units and shops.

Among them, small apartments in the second phase accounted for 52% of all available sales, large apartments in the first phase accounted for 16%, and street-facing shops in the second phase accounted for 32%. How to solve the obstacle of excessive dispersion of salable resources is one of the major challenges we face.

2. Market overview and basic competition pattern:

a. Southeast sector and Zhengbian Road business district.

The southeastern section of the Zhengzhou real estate market is mainly composed of three parts: along Zhengbian Road, along the southern section of Dongming Road, and along Haihang East Road and 107 National Highway.

The area along Zhengbian Road is mainly composed of mid-to-high-end properties such as Jianye, Yingxie, Lily Garden, and Oriental Pearl Tower. With the support of the Zhengbian Road business district, it has become a clear high-end residential area. Phoenix is ??located within this location. It is almost across the road from Yingxie and Jianye. However, during the trading process, Phoenix City failed to distinguish between the business environment and the residential environment and took advantage of the brand. It purely intervened in the competition with low-priced brand connotations. Not only did it not gain the natural location price advantage, but it also failed to gain the advantage of the second phase and the second phase. Phase III creates brand barriers.

Competition is currently very fierce along the southern section of Dongming Road, which is mainly composed of Dongming Garden, Jiayi Garden and other properties.

The area along Hanghang East Road and National Highway 107 has been the highlight of the property market since XX, with a number of mid-priced large-scale properties such as Baojing, Golden Harbor, Sydney Sunshine, and Yanguiyuan. Among them, Yanguiyuan is a clear competition for the small apartments in the second phase of Phoenix City. Almost all other properties have a clear competitive relationship with the existing houses of 159 and 127 square meters in the first phase of Phoenix City. (For details, see Appendix 1: Zhengbian Road Market Research Report).

b. Overview of the small apartment market.

Since Fashion Party intervened in the Zhengzhou property market at the end of XX, the property form of small apartments has developed rapidly. Especially at the beginning of XX, Youth Juyi (easy-go) hit the market with more than 1,900 units, forming a "market black hole" for small units, completely breaking the market competition pattern, and realizing the transformation of small units from supply exceeding demand to A shift in supply exceeding demand. In April this year, there was an unprecedented sharp decline in sales of small apartments.

Yanguiyuan is located in the east section of Huozhan Street. It was developed by Shenghuang Real Estate Company. It has successfully completed the first phase of development and has harvested the first batch of small apartments in the market with almost no competition. For those who want it, Yangui Phase II is now in the subscription stage. Yanguiyuan intervened in the small apartment market in advance and realized that the main market for small apartments is two-bedroom apartments of 60-80 square meters and three-bedroom apartments of 100 square meters. This is completely consistent with our market survey results. This type of apartment is being developed in the second phase of Yangui (two bedrooms and two living rooms, 75 square meters, three bedrooms and two living rooms, 95 square meters). It can be said that compared with Yanguiyuan’s apartment layout, we have no advantage.

c. Shop market

Shops are a relatively special property form. The price of a shop is determined by the rent that the shop can bring to the landlord. At present, Zhengzhou’s retail market is still in its infancy. The second-phase shops in Phoenix City are located at the southern end of the Commodity World and Famous Building Materials Market. The commercial value of the upcoming hypermarket will determine the prices of the second-phase shops. People's commercial recognition of hypermarkets will also affect the prices of the second-phase shops.

The main properties that compete with the second-phase shops are the street-facing shops of Jianye Xintiandi and some of the unsold shops of Yingxie.

3. Project SWOT analysis

1) Advantages

1) Zhengbian Road business district has a natural location advantage. This is the club of wealth and the making of millionaires. Factory, where millionaires abound, and a new generation of demand is generated every year. The continuous demand is the most powerful support for our real estate.

The market segmentation is as follows:

a. The high-end market is satisfied by high-end real estate projects such as British Association and Jianye. Most of these customers are second or third time buyers. The ultimate consumption is that I will not buy another home in 10 years.

b. The mid-range market is satisfied by mid-range properties such as Oriental Pearl Tower, Lily Garden, and Hongjing Homes, which is a combination of excessive consumption and ultimate consumption.

c. Composite market.

The first phase of Phoenix City is a mass-market real estate. From the price point of view, it is a mid- to low-end real estate. The target group of the Phoenix Phase II small-family project is expected to have complex owner identities and different home-buying psychology. Therefore, during the promotion process, we cannot stick to a single main line of promotion.

Most of the young people in this region are blue-collar workers with lower incomes, and there is insufficient effective demand. If Phoenix City's second-phase sales are like Youth Juyi, which blindly appeals to young and fashionable people, our property sales may face a more severe situation.

Product Marketing Plan Sample 3

1. Sponsor: Hunan Yulu Trading Co., Ltd.

Organizer: Central South University Marketing Association

Media support: Student Urban Network

2. Event time: April 15th - May 9th

3. Significance of the event

1. For Hunan Students from various colleges and universities create more opportunities to combine theory and practice, allowing more Hunan students to challenge themselves, market themselves, and improve themselves through speeches, sales, teamwork, etc. in this marketing competition;

2. There are many participating universities, which can help various societies expand their influence throughout Changsha and establish their own brand activities. Demonstrate the strength of the association and establish a good image of the association in the minds of merchants.

3. Strengthen the connections between major university associations and establish a communication platform for our marketing association.

4. Let people know about the "Chaomusi" brand, display the image of "Chaomusi", and expand the influence and popularity of "Chaomusi";

5. For Build bridges between college students and "Chaomusi" companies, create new job opportunities for fresh graduates, and select and reserve talents for companies.

4. Competition process planning

The competition period of this marketing competition is from April 15th to May 9th, and is divided into four stages: registration promotion, preliminary round, semi-finals, and finals. .

1. Registration Promotion

u Time: April 15th - April 22nd

u Location: On-site registration points in each competition area

u p>

u Person in charge: Committee members of each competition area

u Requirements:

1) Fill out the registration form

2) Upload the team to 172 Campus Activities Online Photos and basic information

2. Preliminary round

◆Time: April 13th to April 19th

◆Location: each competition area, that is, each university

◆Participants: All participating teams

◆Responsible person: Committee members of each competition area

◆Competition method:

①. Understand the "North Korea" Mouth". The participating teams talked about their understanding of "Chaomousi" based on the relevant information they collected. The competition methods and rules of this link are formulated by each competition area, and the form of expression is free.

②. Marketing practice. The participating teams will sell the products provided by the competition committee for two days. The committee members of each competition area are responsible for overall management. The scoring is based on sales volume.

3. Semi-finals

◆Time: April 20 to April 26

◆Location: Changsha City

◆ Participants: the top five teams in each competition area

◆Responsible person: Competition Committee

◆Competition method:

①. Promote "Mousse" . The promotion team will use the theme of promoting the "Chaomusi" brand, make it in the form of PPT, and submit it to the competition committee. Then the selection will be made by the competition committee.

②. Challenge "Chao Muse". The promotion team will promote and sell the "Chao Mousse" product provided by the competition committee within two days (April 25th and April 26th) in Changsha city.

4. Finals:

◆Time: May 9

◆Location: Democracy Building, Central South University

◆Participants: The top 15 produced in the semi-finals, all persons in charge of the entire event, representatives of Hunan Yulu Trading Co., Ltd.

◆Competition format:

In the finals and awards night, the top 15 produced in the semi-finals will perform as a team The format will collect on-site votes, and then the championship, second and third place will be awarded based on the total score, as well as the presentation of various awards.

5. Competition scoring rules

Preliminary round: The top five will be judged based on the total scores of the two links ① and ②.

The ① link is 30 of the total score of the preliminary round; the ② link is 70 (both links are worth 100 points)

The total score of the preliminary round (① link score) is 30 ② Total sales per team session/highest total sales? 70

The top 5 in each division advance

Semi-finals: ① session (PPT creative score*20) ② session (highest total sales per team) Total sales? 100 points*30) Online voting score*20 SMS voting score*30

The top 15 with total scores advance

Finals: Audience voting score*30 SMS voting score*50 Online voting score *20

The top three in total will be the champion, second and third place respectively.

Specific scoring criteria:

a. PPT creative scoring is determined by the competition committee Based on a full score of 100 points, the PPT content, expression, and creativity will be comprehensively scored.

b. The online voting score will be based on a full score of 100 points, with the number of votes obtained by the team that received the first online vote as the denominator. Make a conversion. The first place in online votes will be worth 100 points.

The participating team’s online voting score = the number of online votes received by the participating team/the number of votes obtained by the first-place online voting team? 100 points.

For example: the first place gets 10,000 votes and the second place gets 8,000 votes. Their scores are:

First place: 10,000/10,000?100 points =100 points

Second place: 8000/10000?100 points = 80 points

And so on.

c. The SMS voting score is calculated based on the standard of 100 points, using the number of votes obtained by the team with the first SMS vote as the denominator. The first place text message with the most votes will be worth 100 points.

The participating team’s SMS voting score = the number of SMS votes received by the participating team/the number of votes obtained by the first-place SMS voting team? 100 points.

For example: the first place gets 10,000 votes and the second place gets 8,000 votes. Their scores are:

First place: 10,000/10,000?100 points =100 points

Second place: 8000/10000?100 points=80 points

6. Award arrangement

(1) Final awards:

1) 1 champion team (with a bonus of 3,000 yuan for the "Chao Mousi" senior appointment letter)

1 runner-up team (with a bonus of 1,500 yuan for the "Chao Mousi" intermediate appointment letter)

1 third runner-up team (a bonus of 1,000 yuan for the "Chaomusi" work contract letter of intent)

The "Chaomusi" employment letter can directly go to the "Chaomusi" Hunan Yulu Trading Co., Ltd. for training and employment, no Interviews and exams are required.

The finalist teams will receive company training and practice opportunities, and those with outstanding performance can also directly join the "Chaomousi" Hunan Yulu Trading Co., Ltd.

2) 50% of the sales profits of all participating teams in the preliminary round: marketing practical session will be returned to the sales team.

3) All finalists in the semi-finals: In the "Chao Mousse" challenge, 50% of the profits from all product sales will go to the participating teams.

(2) Organizational Awards

1) 2 best organizations, 500 yuan bonus (generated from each competition committee member)

2 outstanding contributions, (generated among the competition committee members) a bonus of 500 yuan

2) Each member of the competition committee will have the opportunity to directly go to "Chaomusi" Hunan Yulu Trading Co., Ltd. for training and employment.

7. Event Management:

1) The major campuses for events and competitions are set up as competition areas, and a general event responsible committee, referred to as the competition committee, is composed of "North Korea" "Muse" is led by a person in charge, composed of several main cadres of the Marketing Association and the person in charge of the competition area association. The entire competition is fully responsible for the competition committee.