Frank Robinson, the accountant of Coca-Cola Company, changed Kola's K to C for unification, and then added a horizontal line between the two words, thus the logo of the famous brand Coca-Cola was born.
Another story is that from 65438 to 0886, in a pharmacy in Atlanta, Georgia, a pharmacist named john pemberton accidentally invented a magical brown liquid, and he wanted to develop this colored liquid into a beverage.
But suffering from lack of funds, I found Robinson, a rich local man with little culture, to discuss the feasibility of developing this drink together. When the terms of cooperation were negotiated, pemberton gave Robinson the right to name this new drink in order to use Robinson's financial resources.
Robinson agreed, but after thinking for a while, he felt that it was not so easy to give this drink a name. He rummaged through the dictionary and couldn't find a satisfactory name. In the end, I fell asleep in the chair in the study after dinner because my head was groggy. When he woke up, it was past 2 o'clock in the middle of the night, and he wanted to give a name according to the nature of the drink.
This drink is cool and refreshing. Use clods to mean "cold", but the word "cold" cannot be used as a name. One word must be added. He started looking up the dictionary again. As a result, he found nothing and threw the dictionary aside again.
Just then, the rooster crowed and he jumped up. By the way, use the name rooster! But neither "cold cock" nor "cold cock" can be used as the name of the drink. Thinking that he walked into the yard and saw a meteor across the sky inspired him again: Why not change the letters of "rooster" and "cold rooster"?
So Robinson changed K and D in "Cock and Cold" to A, which became COcacola.
Extended data:
19 15, coca-cola bottle Company issued a "challenge" to the American glass manufacturing company, demanding to design a unique glass bottle, which is so unique that it can only be recognized by touching in the dark, even when it falls to the ground.
Finally, the design of Root Glass Company in Terehot, Indiana stood out. This design concept inspired by the shape and outline of cocoa beans has won the unanimous favor of bottlers and Coca-Cola executives. Thus, the unique Coca-Cola arc bottle was born. ?
Due to the confidentiality of the arc bottle design, the trademark of Coca-Cola was not included in the patent application. In order to commemorate the birthplace of the company, Georgia, Coca-Cola specially chose "Georgia Green" as the color of the glass bottle.
According to a survey of 1949, more than 99% of Americans can recognize Coca-Cola only by the shape of the package. A year later, in 1950, the curve bottle of Coca-Cola appeared on the cover of American Time magazine, becoming the first commercial product to appear on the cover of the magazine, thus establishing the international brand position of Coca-Cola.
Baidu Encyclopedia-Coca Cola