How can we start with the packaging design of honey?
Honey is a sweet food with a medium-to-low price and is sold in major supermarkets and retail stores in my country. Therefore, its packaging cannot be too luxurious, nor can it use inferior materials to save costs. Its packaging requirements must be coordinated with the price.
With the improvement of people's aesthetics, higher requirements have been put forward for honey packaging, so designers can use some abstract techniques to present an artistic sense and give people room for imagination. So what should we pay attention to when designing product packaging?
1. Rationality of design
The color of the packaging can be added appropriately, but it should not be too fancy. Today's food packaging design pays more and more attention to artistic effects to express the characteristics of the product. This allows people to understand the product intuitively and trust the product.
2. The uniqueness of packaging
If you want to stand out among many similar products, you must be different from other products and launch differentiated competition to attract consumers. You can find your products at a glance and attract their attention.
3. Design packaging for consumer groups
Everyone has different preferences, so these consumers need to be divided into different groups according to their needs to specifically design different packaging. Product packaging.
It is generally impossible for product packaging to appeal to consumers of all ages. When designing packaging, reasonable packaging design should be carried out according to the age of the audience. The packaging of children's food can be more lively. Food packaging for young people should keep up with the trend and add some popular elements. Young people-oriented consumer groups can boldly make breakthroughs in color and abandon the static packaging of the past. Promote "unconventional" and "different" on the logo, thereby leading the trend of the times. Packaging design explanation-how to design a packaging? Appreciation of stunning honey packaging design & analysis of honey packaging design
Making outer packaging in photoshop is simple to say, but complicated to do: the general procedure is to open the ps software, create a new file with a white background of the required size, and open the lace material and product iconic icons, drag them into the background file, ctrl+t to adjust the size and position, use the polygonal lasso tool to draw a logo or polygon, fill it with color, add necessary instructions, promotional text, rasterized text, drag in text effects, etc., OK !1. Create a new file, set the page size to international standard paper A4, the resolution to 300, the color mode to RGB, and the background content to white. After confirming, use the image rotation command to rotate the image 90 degrees. Select the gradient tool, set the gradient color from dark gray to light gray, and then make a linear gradient on the background layer from upper left to lower right. Check the "Ruler" and "Align" options in the view menu, and then make the reference line planning as shown in the file view;
2. Open a shading pattern image and align the background Drag and copy the texture pattern into the current file, and scale and position it according to the reference lines;
3. Continue to copy the texture pattern into the current file, and perform layer alignment operations;
4. Create two more vertical and horizontal guide lines and align them to the center of the centered pattern. Create a new layer, use the Rectangular Marquee Tool and press the Shift key to create a square, and fill it with the color as shown in the picture;
5. Move the rectangular marquee along the two guide lines in the center, and then Create three color blocks of different colors;
6. Create gift name text and set it to artistic calligraphy font, as shown in the picture;
7. Merge product name text layers . Create a new layer, copy the lace pattern into the current file and mirror it to the four corners. After adding the advertising slogan, the design effect on the front of the gift box is completed;
8. Duplicate the background layer on the front of the gift box into two layers, use the rectangular marquee tool to remove the excess parts on the reference lines, and obtain the two sides of the gift box. two sides;
9. After beveling and deforming the two sides, merge all the layers except the background layer, then adjust the perspective deformation of the gift box, and finally add a shadow map to the gift box layer. Layer the effect to get the gift box rendering.
Draw the lines of the packaging box in AI or CRD, export the picture and open it in PS, and then apply effects within the line range.
It is generally faster to use AI for packaging boxes. AI has a ruler tool that can measure the length and width, but PS does not have this function. Packaging design explanation-how to design a packaging? Stunning honey packaging design appreciation & honey packaging design analysis
According to product positioning keywords, determine the operability of keywords in search engines----brand website construction, reasonable layout of keywords, formulation Pages that are in line with search engines, optimize the site structure - determine the optimization direction, formulate an SEO optimization plan, and implement it according to the plan - adjust the optimization strategy in a timely manner based on the optimization effect of the website - long-term ranking maintenance work . As can be seen from the above steps, keyword positioning is before website construction, which means that not every website can be optimized. If someone insists that I don’t think many companies operate this way, then that’s not the case. Okay, give me simple keywords. I don’t need to worry about the structure of the website or how the keywords are laid out. These are not important. It’s simple, so it’s okay. Of course, there are also some unconventional black hat methods that can be used, and we also provide services in this area.