Because the creation of artistic works is different from general commodity production, its price has no logical causal relationship with socially necessary working conditions, labor intensity and labor efficiency. For example, the time unit condensed on the works of art created by primitive people is certainly not as long as the time needed for people to build a high-rise building today, but this does not mean that the price of an original work of art must be lower than that of a high-rise building. Hauser Arnold, a famous Hungarian artist, once said after seeing the great difference between the value and price of artworks: "Because the artistic value is difficult to compare with the market price, the price of a painting is difficult to explain its value. The determination of the price of art depends more on various market factors than on the quality of the work itself. " Art price, as the monetary expression of art value, can show the relative value of art as a commodity to some extent. However, the relationship between the value and price of artworks is very complicated and unstable in many cases. It is absurd to judge the value of works of art only by price. In addition to value, there are many other non-value factors that determine the price of works of art, such as the popularity of the author. The market price of artworks is closely related to the author's popularity. The greater the author's fame, the higher the market price of his works. Sometimes, because of the limitation of the painter's reputation, the price of a good painting is always not up. And an ordinary painting, just because it comes from a famous artist, the price is surprisingly high.
Quality of works. The value of works of art has a certain relationship with the market price. If the author's popularity is an important factor in the market price of his works, then the quality of his works is the decisive condition of the market price. What buyers want is fine products, not ordinary entertainment. The quality of a work affects its price.
Works exist for a long time and for a long time. It is not easy for works of art to be circulated and preserved. So generally speaking, the older things are, the more valuable they are for collection and preservation, and the more economic they are. Therefore, the older you get, the higher the price. At the same time, "scarcity is the most valuable thing", the less works survive, the higher the price. According to the law of supply and demand, the price of works in short supply has skyrocketed. That's why prices tend to go up after a painter dies. Theme, style and size. For example, Chinese painting is divided into three branches: landscape, flowers and birds, and figures. China's calligraphy has five parts: truth, cursive script, official script, seal script and calligraphy. The size of the artwork also affects the price. Usually, the larger the frame, the higher the price, because large-scale paintings and calligraphy are aimed at specific objects, and the number of creations is generally not too much. Of course, sometimes some relatively small treasures, such as hand rolls, will have extremely high prices. The form and size of scale play a decisive role in the selling point of works. The price of artworks is also restricted by historical background, cultural inheritance, artistic exchange, aesthetic psychology, value orientation, economic situation, relevant national policies, market demand, media hype and other factors.
Differences in aesthetic tastes. Aesthetic taste has both objective social standards and rich personality differences. Artists' works are the product of individual freedom spirit. Artists think that good things cannot be recognized by the public or not recognized by the public for a period of time. For example, Van Gogh's paintings before his death were not understood by the society. Only one painting was sold symbolically before his death, but the price of paintings soared after his death.
The role of art transaction intermediary. As the intermediary of art business activities, galleries, museums, brokers, auctions, news media, etc. Raising the author's popularity through news hype or other means plays a very important role in the price of works of art. Reasonable commercial operation is helpful to promote the commercial success of artists.
Artificial promotion. The price of works by living painters is the most unstable, and the most important reason is artificial speculation. The relaxed environment and open mind of modern society make many people, driven by interests, package and speculate works by hook or by crook, which is not uncommon in auction houses.
Subjective factors of buyers and sellers. The price of artworks is also related to the appreciation level of buyers.
, economic strength, and the social and artistic environment at that time. On the one hand, the preparation, exhibition, publicity, service, on-site organization ability, level and quality of work of auction houses will have a certain impact on buyers' desires. On the other hand, personal economic ability, preference and adaptability will have an important impact on the auction price. Investors and collectors maliciously compete for favor, quarrel, be vain and not calm in the auction. , will also affect the auction price trend. The influence of an art always starts from a certain realm and then gradually spreads outward, and its market transaction price will also be directly proportional to its artistic influence and value recognition. For example, China traditional porcelain and calligraphy and painting are identical twins, but due to the influence of porcelain and strong sense of identity with the world, its experience in the international art market is far better than traditional calligraphy and painting! In addition, the transaction price of artworks is relatively monopolistic in a short time, which is mainly due to the scarcity caused by the non-repeatability of its originality. However, it should be noted that some works of art have a high transaction price at the beginning, but after a certain period of time, they plummeted. In some cases, the opposite is true.
In a word, the value of art itself is only one of the factors that affect its price, and the price of art is also affected by various non-value factors. Therefore, in the long run, the transaction price of works of art is still in a state of dynamic fluctuation, and its transaction can generally be attributed to the buyer's "whether to buy or not, how much to pay" and what price the seller is willing to pay. "Cash accompanying" has become one of the most remarkable features of art trading, and its price is the result of the coordination and unification of buyers and sellers under the market mechanism.