At present, a number of high-value online celebrity bookstores are swarming all over the country. People who come to bookstores are old and young, men and women, and there are many people who take photos and chat, but few people really study with books. Most customers who come to the online celebrity bookstore are not looking for books, but come here to punch in and send friends. After entering the store, at least half of the people will pick up their mobile phones to take photos first, and 80% will get together and comment and chat while taking photos. The environment is noisy, so you can either take photos from an angle to see Wenchuang products or have coffee to flirt. Everyone does everything except concentrate on reading.
There is a general view that even taking photos in online celebrity bookstores is better than taking photos in shopping malls and restaurants. After all, taking books as friends is a cultural attitude. But as far as I am concerned, books are for reading, not for reading. If you go to the online celebrity bookstore with a book as the background, there is no essential difference between going to the mall and taking pictures with clothes models. You are just showing off. If a book doesn't read the content, then Das Kapital is no different from the sales leaflets in the supermarket at the door.
The most important reason why bookstores become network celebrities is its beauty. In contrast, traditional bookstores are thin and boring. British style, rotating maze, beautiful radian, large French windows and transparent lighting-here, people enjoy intuitively, instead of sitting still reading.
? Some people say that the bookstore in this network celebrity gives people a pleasant feeling. They can look through the books, stroll around, take a nap on their desks when they are tired, have a cup of coffee when they are tired, and look around at the flirting boys and girls when they are bored. Interest is more and sincerity is less, and the taste of coffee dilutes the book. People's minds are free and unconstrained, so it is difficult to be attracted by books, because it is difficult to concentrate because of external interference.
? In the current Internet era, survival is the top priority of bookstores, so online celebrity bookstores have embarked on a model from simply selling books to "department stores". Book-related income accounts for 80% of age One's profit in Beijing-a fairly high proportion, but it is not entirely the money for selling books, postcards tailored for a book, and tickets sold for new book activities. Word-of-mouth data shows that in 20 18, the sales of coffee, juice and bread in bookstores tripled compared with that in 20 17, which was much higher than the increase in book orders. It is said that in Eslite Bookstore in Hong Kong, the turnover of bubble tea is 70 times that of bestsellers.
? Emperor Wanli of the Ming Dynasty once loved calligraphy very much. When Wanli was ten years old, when he was studying in Wenhua Hall, he presented a painting to Huijizhang. After Zhang knelt down and thanked him, he locked his eyebrows. The expression on Zhang's face, naturally, Wanli won't care. He still wrote cheerfully and gave it to other courtiers. It is true that Zhang, recorded in Records of Zongshen, suggested that Emperor Wanli give up his concern about some luxury goods. Zhang said that the emperor is the master, and what he should care about is the food and clothing of his subjects all over the world. Those who like pearls and jade, can't eat when they are hungry, and can't put on clothes when they are cold, certainly don't deserve the emperor's close attention. From then on, I don't know whether Emperor Wanli lost interest in Zhu Yu's literary play, but one thing is certain. After 1578, Emperor Wanli only talked about classics every day, and the calligraphy class was cut off.
The food in the online celebrity bookstore is really touching, so touching that people who really want to read and buy books are discouraged, and it has become a complete gift. Even if you read the magazine carefully, an hour or two is enough. If you read a book, especially a book that needs to be understood and thought about, it will be a cursory tour without ten days and a half months. Master books in online celebrity bookstores are either tourist foods or empty jokes and inspirational books. In the recommendation column of good books, besides reading or not, you can also know a little about Chinese and foreign classics, such as Keigo Higashino, Haruki Murakami and Little Prince, which will remain unchanged for ten thousand years, and there are few professional new books and good books. In my opinion, visiting the bookstore is a kind of enjoyment, and reading is an attitude. A nation that does not study will only become a society with low IQ. The purpose of visiting a bookstore is naturally not to tell others that I am reading knowledge, but to absorb it. Books not only show emperors and generals, but also show luxury goods, literati feelings and ideals and beliefs.
Maybe it's too demanding for online celebrity bookstores. After all, this is not a professional library. After all, people who come here don't intend to read deeply, but even if they can make one tenth of the visitors have the slightest idea of "reading well", it will be great. There are too few people who really settle down to study now, and the lights in the city are too bright, which makes us forget that there are beautiful starry sky besides the moon.
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