How to design an advertising plaque. Advertising plaque design is a cultural value system formed in the business philosophy and practice process. Advertising plaques, banners, posters, billboard graphics, sculptures, LED light boxes, logos, etc. In order to achieve a certain design purpose, various fonts need to be selected according to specific circumstances. 1. Choose fonts according to product type. For example, the fonts used in hospitals are mostly bold, which gives people a sense of stability, high-end, and rigor. The fonts used in casual or celebrity topics are mostly calligraphy, which gives people a lively feel. 2. Choose fonts according to industry characteristics. For example, the fonts used in the catering industry are mostly bold, which gives people a sense of stability and high-end. 3. The font color must conform to the industry attributes.