The son proudly told his father that when he cut the apple, he found a five-pointed star inside. The puzzled father thought, why has he never seen the five-pointed star in the apple? When the son showed his father the peeled apple, his father was surprised: I didn't expect the apple to be peeled horizontally.
Generally, the apple is cut with the fruit handle as the starting point, and the knife is cut vertically, and it is divided into two. If you put it across the table and cut it off, you will find a clear five-pointed star pattern in the apple. This is amazing. After eating apples for so many years, I have never found that apples have a five-pointed star pattern. Just by changing a cutting method, I discovered a little-known secret.
2. Coca Cola
In order to meet the needs of a new generation of young people, the Coca-Cola Company of the United States decided to change the original formula, give up the approaching Pepsi, and occupy a larger market share. Coca-Cola's new formula went on the market, but the Coca-Cola Company received tens of thousands of protest letters and numerous protest calls from Coca-Cola's old customers, who strongly protested that Coca-Cola had changed its original formula and original culture.
This seriously hurt their trust in Coca-Cola, made them extremely sad, and urged them to change back to the original formula. In Houston and Atlanta, consumers even held demonstrations? A few months later, under the pressure of the market and the public, Coca-Cola had to withdraw all new Coca-Cola.
Coca-Cola's new formula ended in failure. The taste of Coca-Cola hasn't changed much since then. Three months later, the company introduced the old formula of coke, which saved the crisis in time through a large number of promotional activities. By the end of 1986, the new coke had disappeared from the market.
3. Zheng Banqiao
Zheng Banqiao was a painter and writer, and one of the "Eight Eccentrics of Yangzhou" in Qing Dynasty. He loved calligraphy since childhood and was determined to master the essence of ancient and modern calligraphy. He studied hard and practiced hard, but at first he just copied famous copybooks repeatedly and made little progress, which was deeply distressing. It is said that once I was fascinated by practicing calligraphy, I actually painted on my wife's back. When his wife asked him what he was doing, he said he was practicing calligraphy.
His wife scolded lightly: "everyone has a body, and your body is your body;" The human body is the human body. What do you always wrap on others? " Hearing this, Zheng Banqiao suddenly realized that calligraphy is original and self-contained. It always plagiarizes other people's inscriptions. How can we do that? Since then, he has worked hard to innovate, explored the skills of painting bamboo in calligraphy art, and finally formed his own unique style-Banqiao style.
4. Sony
Being regarded as the motto of the company, "Sony: research makes it different" is the biggest mystery of Sony's success. Since the late 1940s, the company has put forward the concept of "doing what others have never done and developing new products acceptable to the whole world". In our work, we should study new situations, develop new technologies, explore new fields, occupy new markets and stay ahead.
One day, Masaru Ibuka saw an American-made tape recorder with beautiful sound quality in the office of the Domestic Press and Education Department of Japan Broadcasting Association. This little-known thing in Japan at that time made Masaru Ibuka immediately realize its huge market potential. He bought its production patent for free. After many experiments, I finally produced my own tape recorder and achieved great success after several innovations.
1954 1 month, Sony bought a patent for transistor production. Because they realized that the wave of upgrading in the field of electronic technology was coming, they produced the world's first pocket transistor radio. Innovation made them two years ahead of their domestic counterparts.
Sony is most willing to use doers who have different experiences and like to be unconventional. In such an environment, Sony people are particularly willing to undertake challenging work. Everyone is active and enterprising, striving for the first place, and the whole enterprise is always full of vitality and vitality.
5. Spark ball
In America, a 6-year-old girl became a millionaire. She entered the Guinness Book of World Records as the youngest millionaire and the youngest businessman. Maria was born in a poor Indian family in El Salvador. When she was 6 years old, one day she and her father went to the famous toy dealer Donald? Spector's family was cleaning the windows when they happened to meet spector with a toy in his hand.
Sparket asked her, "Do you like these toys?" She replied, "I don't like any of these toys in your hand." Then I counted the shortcomings of these toys one by one. Spector thought this was a different little girl, so she brought her into the house, put all kinds of toys in front of her and asked her for advice.
Maria's opinion is very accurate and to the point. Sparket is very happy to hire her as the company's design consultant and sign a long-term contract.
When talking about why 6-year-old Maria was hired as the consultant of the company, Specter said: "All toy designers have a common problem, that is, we have already grown up, lost the ability of direct response, outdated vision and lack of passion." Since then, the toys identified by Little Maria have brought huge profits to the company.