First, print advertising design
Training objectives:
According to the needs of advertising companies and professional design companies, we will cultivate graphic designers with comprehensive quality and skills, so that students can master the professional design skills required for different positions in graphic design and have the ability to independently complete various design projects.
Jobs:
Design assistant, graphic designer, senior designer, production designer and design director. Job description: Graphic design mainly includes the design and production of art typesetting, print advertisements, posters and light boxes.
Prospect analysis:
The learning progress is relatively fast, the application is relatively wide, and the supply and demand of corresponding talents are also relatively prosperous. The development of newspapers, magazines, publishing, advertising and other related industries has been in a booming situation, and the employment prospects are good at present.
Second, clothing design
Training objectives: This major trains talents in clothing design, clothing production and management.
Business scope: graduates of this major are mainly engaged in clothing design, production, board making, new product development, clothing production, technical management and other work for various clothing enterprises.
Curriculum: clothing materials, clothing drawing, clothing production technology, fashion illustration, clothing design, clothing CAD, three-dimensional cutting, clothing production management, clothing board-making practice, and clothing post practice.
Graduation destination: I recommend working in Shenzhen, Xiamen, Guangzhou, Shanghai, Ningbo, Hangzhou and other regions.
Third, art design.
Training objectives: this major mainly trains advanced applied professionals with all-round development in morality, intelligence, physique and beauty for advertising companies, cultural communication agencies, advertising departments of enterprises and institutions, newspapers and film and television industries. , with good professional ethics and professionalism, familiar with the policies and regulations of the art design industry, engaged in design and production, art design and computer special effects production.
Main courses: sketch, color, design composition, advertising photography, graphic advertising design, packaging design, computer-aided design, decorative images, graphic creativity, logo design, printing technology, book binding design, web page design and production, advertising creativity and planning, packaging design, stage design, stage lighting design, costume props design, stunt art, etc.
Fourth, calligraphy major
Training objectives: This major makes up for the shortage of calligraphy education in full-time colleges and universities, such as less disciplines, low popularity and inability to meet the demand for calligraphy for more than 30 years, and promotes the popularization and improvement of calligraphy education; Carry forward China's calligraphy tradition, cultivate calligraphy art professionals for the construction and development of contemporary culture, and meet the demand for talents for the construction of socialist spiritual civilization and the great rejuvenation project of Chinese culture; Serve the general improvement of national quality education level;
Basic requirements: master the basic theories and knowledge necessary for this major and the knowledge of China traditional culture; Can master the basic technical principles of seal script, official script, cursive script, running script, regular script and other fonts, can copy four representative fonts of each font, and use one of them to create simplified Chinese characters; Have certain artistic accomplishment, aesthetic ability and self-study ability. After completing their studies, they should generally be able to engage in basic (primary) calligraphy education, general professional publishing, and preliminary artistic creation.