What are the design points of e-commerce posters? What should I pay attention to when making posters?

What elements should a good poster copy of e-commerce products have? A good title can attract your attention, while a bad title makes people want to read it, so it will be skipped at a glance. So the first thing to do a good job in Banner is to design a distracted copy. The so-called telepathy is to touch your heart or arouse your interest, which can stimulate your desire to click. We often see such advertisements, which directly list the products or businesses operated by the company, or introduce the main functions of the products or services in detail like a manual. From the advertiser's point of view, this is reasonable. Users need to know what features our products have, so that our products and services can be remembered. Of course, users will never buy a product just because of a few words you wrote, and they will also consider factors such as price and quality. However, our Banner mission is to attract users to click and improve the page conversion rate. Users are interested in clicking, and you are successful. To put it bluntly, composition is actually the layout of the picture, and it is clear how to attract users to click under the guidance of your composition, so that users have the desire to understand the content. If all these can be done, your composition is successful. Composition rules can be divided into the following categories: ① Left and right composition. This is the most common way of composition, and the theme elements and main titles are placed on the left and right respectively. (2) the central radial structure. This composition method takes the title text as the center, respectively around the theme elements around the text, and emphasizes the environment of the title. ③ Triangular composition. This kind of composition is usually an inverted triangle composition, with prominent title, natural and stable composition and strong sense of space. ④ Diagonal composition. This composition product has a balanced proportion, dynamic, lively and stable composition, and a strong sense of movement and space. This composition is suitable for technology, cars and trends. When choosing a font, besides readability, more consideration is given to whether the font can accurately convey the unique temperament of the product. Here's how to choose fonts: ① Masculinity. Founder black, cool and high-end black, word-making workshop version black, Mona super black, black body gives people a strong and compact feeling, quite powerful sense of quantity, strong plasticity, suitable for all kinds of e-commerce advertisements. 2 literary temperament. There are many derivatives of Fangzheng Xiaobiao Song, Fangzheng Static Bud, Fangzhengqing Song Yue and Kangxi Dictionary, some are long and flat, some are fat and some are thin. The typesetting is in Song style, which is both fresh and literary. 3 feminine. Founder Lanting is ultra-fine black, and Hanyi Xiuying looks like a person. The characteristics of women are meticulous and elegant, slender and slender. This type of font is often used in cosmetics, women's magazines, fine arts and other female theme fields. 4 cultural temperament. Wang Xizhi's calligraphy font, Yan Zhenqing style and calligraphy font have a strong sense of design and artistic expression, and good use is often the finishing touch. All kinds of calligraphy fonts have their own unique and delicate characteristics. Grasping this point can not only increase the cultural connotation, but also set off the temperament of the product. What should we pay attention to in poster design? In the process of designing posters, we often encounter various problems that need attention. But it doesn't matter. There are several particularly important points to note here. If you follow them, you will make a beautiful poster ~

First of all, excellent ideas

An excellent idea will make your poster more than half successful. No matter how simple the poster is, even if it only uses simple perspective relations and elements, it is easy to hit the viewer's heart.

Although the following two poster pictures are very simple, they are all in a limited space, and they perfectly interpret the positioning and charm of their own brands with excellent creativity.

ByManuelBorde II。 Use collage

Design needs a certain degree of sensitivity, and when collecting materials, we need to be keenly aware of the relationship between the elements. Following this relationship, we can naturally explore images that we have never thought of in life! Then use clever collage techniques to collage the materials one by one, which will definitely hit your senses most directly.

For example, in the first picture, the child's face is perfectly combined with the lion's face, and the glass bottle on his head symbolizes COVID-19.

In the cover of the second issue of The Wizard of Oz, the scholar's eyes overlap with the arch, which looks like a big picture frame, and it is a metaphor to see a new world through the arch, which can not help but make people think.

Third, organize the same elements into specific rules.

Using different arrangements of the same element to make them weigh a specific law has a great guiding effect on vision and guides our eyes to see important information step by step.

Let the whole process of appreciating and obtaining information hit people like suspense decryption.

Take a closer look at these intensive phobias! !

Cover 4 of DevilintheDetails: Adding Story Elements

When designing movie, TV or music posters, it is suggested to add one or two distinct story elements. This technique is widely used in the poster production of suspense movies and thriller movies.

This not only aroused people's curiosity, but also gave the audience a "fatal blow" with the help of the story content.

The color of movie posters should convey new ideas.

Color is used to express the main idea quickly in design. For example, when you see it, you will immediately think of sunshine, bananas, beaches and so on.

In a memory test about LOGO, although most respondents did not necessarily redraw the LOGO correctly, they all remembered the color of each LOGO accurately.

So the correct use of color directly determines whether this poster can give people an impact!

If designers can't use colors correctly and play new ideas, then this poster can only be mediocre or even a failure.

Suning e-commerce shopping festival poster I hope these five points can help everyone ~

What should I pay attention to when making posters? 1、

The actual size and visual size of the poster should be clear.

The actual size refers to the material size of the finished poster, that is, the product size specifications we usually quote or the size specifications provided by customers themselves. It should be noted here that the actual size of the poster with a photo frame should be added to the part covered by the photo frame, and the actual size of the poster of Yi Labao should be added to the blank part of the shaft. Visible size refers to the effective display part of the poster, such as the photo frame, and your poster content should avoid the part covered by the photo frame; Labao class, the content should avoid the area that the rod shaft can't see; For street posters, the content should be based on the specific display position of the poster to avoid embarrassing situations, such as air conditioning, columns, vents, windows and so on. Other designed posters have to be cut when they are actually pasted, resulting in incomplete or embarrassing posters. In addition, the overall content should be high, especially the posters on the roadside. One is that our normal reading habit is to look at the content above the waist, and the other is that the poster feet are easy to get dirty and damaged, so these places should be avoided as much as possible. 2、

The layout and style of the poster.

This is a problem that needs attention as long as it involves typesetting. It is nothing more than that the e-commerce style of children and supermarkets should be lively, the colors should be bright, the theme should be big and conspicuous, and the fonts should be thick and diverse; The colors of luxury goods should be cooler, the elements should not be mixed together, the fonts should be slim and elegant without serif, and there should be more zero space. Women and children generally use rounded fonts, while men and equipment generally use right-angled fonts. There should be a certain distance between the theme and the additional content, and don't crowd together, which will lead to no distinction between primary and secondary. Generally speaking, it is the above two points.