#Planning# Introduction Time flies, years go by! 2019 has passed and the new year has arrived. Smart businessmen will seize good business opportunities to make small profits. The following is a hot pot restaurant marketing activity plan compiled by kao.com, welcome to read!
Hot Pot Restaurant Marketing Activity Plan Part 1
1. Opening Activities
1. Theme: Seven Stars Gathering, Stars Matching, Buy One Get One Free
2. Key points: In addition to the conventional festive ceremony, the opening event plans to integrate the promotion of the hot pot brand into the event to create a "fate sky" experience for consumers and increase the affinity of the hot pot restaurant. The specific method is: within seven days of opening, "buy one get one free" will be implemented every night to show the sincerity of "Seven Stars". During this period, a lottery is held every night, that is, each table selects a representative to draw the lottery, and the drawn content is 12 sample cards of different constellations. Anyone who draws a zodiac sign that matches their own zodiac sign (based on the year, month and day of their ID card) will be deemed to have won, and will be immediately awarded seven bottles of beer or bottled drinks to represent the seven hearts of the "Seven Stars".
3. Effect: The design of this opening event aims to achieve the transformation of the old brand "Seven Stars" and the new brand of Juyuan Seven Stars, that is, to connect the past and the future, inherit and develop, and let history serve the future. On the other hand, it interprets the connotation and extension of the brand and opens up a broad space for future promotions.
2. Theme Activities
1. Theme: Seven Stars Shining High, True Love Returns,
2. Key Points: Anyone who dines at Juyuan Seven Stars is responsible for the checkout Consumers will each receive a special "five-pointed star". When they accumulate seven (seven stars), they can use the "seven stars" to go to a hot pot restaurant to draw a lottery. The probability of the draw is, but the prizes are slightly different, but the values ??are similar. . This theme activity will be temporarily implemented for one year. If the effect is good, it can be modeled as a system and written into its franchise operation manual.
3. Effect: In addition to further strengthening the brand image of Juyuan Qixing, this theme activity also aims to make consumers care about the hot pot restaurant all the time, forming an emotional interaction and achieving the goal of "you have it" in their hearts. "I, I have you", thus embodying the realm of "fate, sky, stars, and light", cultivating consumers' loyalty to hot pot restaurants.
3. Selling Point Activities
1. Theme: Landscape home, dotted with stars, longevity stars shine
2. Key points: Launch a city-wide search for "birthday stars" Activity. This activity can cooperate with Chongqing Evening News or Chongqing Morning News to mobilize citizens to provide clues about the "birthday girl". And finally, the seven oldest people (regarded as Chongqing’s “Seven Stars”) were selected and won the title of “Birthday Star”. For those who obtain the title, the recommender will receive a certificate of honor and rewards for respecting the elderly; the elderly will receive a certificate of honor and tonics for the title of "Longevity Star".
3. Effect: This activity can arouse citizens’ nostalgia, family affection and friendship. Through citizens' attention to the elderly, it triggers attention to the living environment, quality of life and life relationships, making them live a happier and healthier life, making "Juyuan Seven Stars" appreciated by everyone.
IV. Festival Activities
1. New Year's Day - "New Year, New Omen, New Beginning" star-picking activity, which uses seven types of stars to hang in the store , each type of star object represents a New Year blessing. Among them, consumers who pick up the stars can enjoy a 29% discount on dining with the star objects in the future.
2. Spring Festival - "Juyuan Qixing, Family Harmony" Spring Festival activity, that is, everyone who dines at Juyuan Qixing Hot Pot Restaurant during the Spring Festival can enjoy a free bottle of beer or bottled drinks , In addition, each table can have a calligrapher write a Spring Festival couplet on the spot.
3. Valentine's Day - "Stars match each other, taste life" couple activity. That is, any couple who dines at Juyuan Qixing Hotpot Restaurant on Valentine's Day will receive a free flower and two bottles of beer or bottled drinks.
4. Labor Day - "Seven Stars Beidou, Model Workers Shine" condolence activity, that is, all city and district-level model workers who dine at Juyuan Qixing on Labor Day will enjoy a 5.1% discount (with Model worker certificate).
5. Teacher’s Day – “A spark of light shines on the teacher” gratitude activity, that is, all teachers who dine at Juyuan Qixing Hot Pot Restaurant on Teacher’s Day can enjoy a 21% discount with their teacher’s card Discount and receive a specially designed greeting card.
6. National Day - "Country, Everyone, One Family" celebration, that is, anyone who dines at Juyuan Qixing Hotpot Restaurant on National Day can enjoy 7.9 in addition to free snacks. Discounts for demolition.
5. Advertising Strategy
For Juyuan Qixing Hotpot, good advertising is not only a bridge between the hotpot restaurant, consumers and franchisees, but also a bridge between Juyuan Qixing Hotpot and Juyuan Qixing Hotpot. A specific improvement and extension of Seven Star brand, quality and taste.
Advertising is a widespread and informing behavior. Advertising receptors are the consumers and franchisees that Juyuan Qixing Hotpot wants to win over. In view of the fact that the market positioning of Juyuan Qixing Hot Pot is "popular", the advertisement must conform to the "taste" of the public, which is something that needs to be carefully grasped when formulating advertising strategies.
1. Advertising tone
The vitality of Juyuan Qixing Hotpot lies in: "three books" - essence, original taste, true color, and "three emotions" - nostalgia, family affection, friendship. Among them, the former seeks the source of this new energy; the latter gathers and cherishes fate. However, the establishment of advertising tone lies in its unity: with unified performance, the advertising appeal will be strong; with unified performance, the brand can be easily promoted; with unified performance, the advertising will be consistent. Only in this way can it be possible to reduce the cost of advertising.
After research, the advertising tone of Juyuan Hot Pot is fixed on its three colors of "red, black and white", that is, "clear love and hate, enthusiasm and boldness."
2. Advertising requirements
The so-called advertising is to convey the service information provided by Juyuan Qixing Hotpot to the expected target customers through certain media and methods, so as to achieve the purpose of promotion. There must be a theme or main line to integrate and run through the piecemeal information of Juyuan Qixing Hot Pot. This theme or main line is the advertising appeal point it seeks.
Generally speaking, the essence of advertising demand points is the strengths or characteristics of its services, and it is also what consumers are most concerned about. In order to highlight the brand concept of "Seven Stars", it is planned to use "Seven Stars" () to integrate seven aspects of advertising appeals, so that "Seven Stars Gather Together, Seven Stars Shine High" will become a strategic resource for sustainable development that cannot be stolen by others. Based on this, the original, unique and exclusive advertising appeal point: Seven Stars Shine! The detailed description is as follows:
Soup - the essence, original taste and true color, and we respect the source of "rooted in the essence".
The dishes are eye-catching, refreshing and refreshing, advocating the art of "green food".
Appliances - brand, character, taste, advocating the carrier of "accompanying the beauty of stars".
Environment - Gathering, cherishing, and nurturing relationships, and advocating the artistic conception of "fate in the sky".
Service - enthusiasm, sincerity, family affection, advocating the attitude of "cherishing fate is precious".
Management - integrated, in place and coordinated, advocating the principle of "humanity activation".
Franchise - heart-to-heart communication, heart-to-heart exchange, and one-mindedness, advocating the cooperation of "same reflection and same glory".
3. Advertising release
Practice has proved that the media for advertising release mainly include public communication media, print media and outdoor media. Among them, newspapers, periodicals, radio and television, which are public media, have wide coverage, many customer bases, and are effective; print media not only plays the leading role in on-site promotions, but can also be distributed freely in directions, with strong pertinence and flexibility; outdoor media positions Fixed, more suitable for hot pot restaurants or large traffic and streets. The three complement each other's strengths and are the troika of Juyuan Qixing Hot Pot advertising. The specific advertising content, form and arrangement are as follows:
The first stage is to promote the brand image
Through the release of hard and soft advertisements, let the public understand where the "Juyuan Seven Stars" come from? What are you doing? Where do you want to go? Borrow the power of the "Seven Stars" from the past. Link up the past and open up the future.
(1) Advertising release before opening
Through soft advertising, it is planned to introduce the origin of "Juyuan Seven Stars" in Chongqing Evening News or Chongqing Morning News, and convey the purpose of its brand " "Gathering together, cherishing relationships, emphasizing feelings and discussing discussions" and "Service concept, people and relationships are the most precious, cherishing relationships are the most valuable" to enhance the public's attention. In addition, an outdoor billboard can be erected at the street entrance of the Yuzhong District Government Building to attract local consumers.
(2) Advertising release at the time of opening
First, the Juyuan Seven Star Hot Pot Store shot in real life was used as the background of the advertising draft, which was advertised in Chongqing Evening News and Chongqing Commercial Daily. , and the opening activity of "Gathering Seven Stars, Matching the Stars, Buy One Get One Free" as one of the contents; second, the advertising content is generally the same as above, and is distributed to residents, units and individuals in the communities surrounding the hot pot restaurant in the form of printed promotional materials. Some little knowledge about constellations can be printed on its promotional materials to increase interest and preservation.
(3) Post-opening advertising
When the business returns to normal, a small seminar will be held to provide a starting point for journalists. The theme of the seminar is: What does the phenomenon of "seven stars shining high" reveal? At that time, reporters from Chongqing Evening News, Chongqing Morning News, Chongqing Commercial News, Chongqing Economic News, and Chongqing Cable TV Station will be invited to participate, and the conference information will be delivered to the public in the form of news reports.
The second stage of concept promotion
In this stage, it is planned to introduce the advertising requirements of Juyuan Qixing Hotpot in a comprehensive, systematic and step-by-step manner in the catering special issue of Chongqing Evening News or Chongqing Commercial Daily : "Seven stars shine high". It lasted for seven weeks, and "one star" was introduced every week, so that the public could feel the endless charm of Juyuan Seven Star Hotpot, and gradually gain a comprehensive understanding of soup ingredients, dishes, utensils, environment, service, management, and franchise, so as to achieve The purpose of "because of you and me and him, we work together to protect her" is to increase consumer loyalty.
Hot pot restaurant marketing activity plan Part 2
1. Activity theme
Pure fragrance can be smelled, health can be seen - xx (store name) celebrates the festival , Welcome New Year's Day
2. In-store decoration
For decorations, you can choose some Chinese knots, traditional window grilles, etc. and stick them in a prominent position in the store to show the festive atmosphere.
Employee clothing. During the New Year’s Day, employees can also dress to suit the festive atmosphere. Female employees can wear red cheongsam and other ethnic costumes to enhance the New Year atmosphere.
3. Time Arrangement
In principle, the planning plan for the overall event should be formulated before December, with enough time reserved for execution. If any problems arise, there will be time. Modify the response. A schedule is provided for reference only.
1) Develop a specific layout plan and publicity plan from December 1st to 8th;
2) Determine the drinks and menu for the event from December 5th to 15th;
3) Approved cultural programs from December 5th to 15th;
4) Christmas decorations and arrangements from December 15th to 20th;
5) On December 23, make all preparations for Christmas activities and determine the person in charge of each link;
6) From December 26 to December 30, New Year’s Day decorations and arrangements;
7) On December 31st, Qian will make all preparations for the New Year’s Day activities and determine the person in charge of each link.
IV. Poster design
Whether it is Christmas or New Year's Day, the restaurant needs to decide on the theme poster according to the style of its own store to highlight the characteristics of the store.
And it should be eye-catching and placed in the most conspicuous position of the restaurant:
Generally speaking, the style is required to match, such as a more traditional Chinese restaurant. During Christmas, you can choose to display the characteristics of your restaurant while incorporating Western elements. , a design method that combines Chinese and Western styles; during New Year's Day, festive elements can be added to the antique atmosphere of the restaurant; and for emerging fashionable restaurants, whether it is Christmas or New Year's Day, some comparisons can be added to posters and leaflets Lively illustrations, use brighter colors; if it is a high-end Western-style restaurant or cafe, then posters and leaflets can highlight Western traditions during Christmas, and some elements with Chinese characteristics can be added during New Year's Day.
5. Advertising
1. Online promotion: The Internet has become the mainstream of today's era, so we use Weibo, WeChat public accounts, etc. to publish this event on the Internet. From the promotion of the event to the conduct of the event, taking photos and publishing them on the website to promote the event, and selecting lucky fans to participate for free to attract public attention, Weibo and WeChat marketing must be in place;
2 .Group buying promotion: In recent years, group buying, an emerging consumption model on the Internet, has suddenly emerged, and many young fashionistas will also choose group buying as a preferential way to consume. In this advertising campaign, you might as well add a group buying model to attract mass consumption;
3. Create a Christmas or New Year’s atmosphere through store decoration. During Christmas, you can use Christmas trees, Christmas hats, etc. Attract consumers to the store in conspicuous places outdoors;
4. Make holiday promotion display stands and roll-up banners for promotion;
5. Make electronic screens to promote our Christmas to new and old customers New Year's Day activities;
6. SMS promotion: Send Christmas and New Year's blessing text messages to existing new and old customers in groups to promote holiday promotions.
VI. Activity Arrangement
1. Set a theme
Set a theme for this event, such as "Merry Christmas, enjoy delicious food", "Celebrate On New Year's Day, XX Restaurant will be with you" and so on;
2. Set up a special cultural wall "Celebrating Christmas and Welcome New Year"
On one side of the restaurant lobby, a special "Celebrating Christmas" The special cultural wall "Welcoming the New Year" is used to decorate the festive atmosphere of the hotel restaurant in this special way. The entire cultural wall is filled with snowflake pendants, Santa Claus statues, golden garlands, small stars, etc. Employees write their own words on the cultural wall Customers can also write their own messages on Christmas blessings and New Year's expectations. The active cultural atmosphere makes everyone more confident when the New Year arrives.
7. New Year’s Day Special Activities
1. Add the activity of “distributing red envelopes”, and the red envelopes can be given with vouchers for our store.
2. Set up a lottery session
3. Special food:
4. New Year’s Day food activities
5. Develop a “New Year’s package” ", a certain discount will be given when ordering a set meal.
6. Each table can get one of the restaurant’s special snacks during New Year’s Day
7. Add New Year’s special dish names to highlight the festive atmosphere
8. Copywriting
During New Year’s Day, Western restaurants and cafes can incorporate some traditional Chinese elements, while Chinese tea restaurants and traditional-style restaurants can use traditional Chinese poetry and culture to do some promotion.
9. Background music
1. Joyful
2. Backgammon
3. Little Taohong
4. Purple Bamboo Tune
5. Flowers are full and the moon is full
6. Flowers and Youth
7. Axi jumps to the moon
8. Little Colorful clothes
9. Spring Festival Overture
10. Forest Rhapsody
Hot Pot Restaurant Marketing Activity Plan Part Three
1. Company Overview
p>xx City "128" Mutton Shabu Hot Pot Restaurant is located at No. 120, Renmin Road, xx. You can take bus No. 31 in the city and get off at the cross station in the city. The name of Grassland Fresh Lamb House may be relatively unfamiliar to ordinary diners. In inland cities like xx, such authentic Inner Mongolia mutton-shabu-shabu is even rarer.
128 was founded in December 2001 in Baotou, the "hotpot capital" on the prairie of Inner Mongolia. It has become an instant success with its novel three-flavor hot pot, unique five soup flavors, eight pot base combinations, high-quality Inner Mongolia special fresh lamb meat, strong traditional Chinese food culture and profound modern marketing management. . It has suddenly emerged in the fiercely competitive hotpot industry and has become a bright catering star.
Inner Mongolia 128 Catering Co., Ltd., headquartered in Baotou, Inner Mongolia, has registered a trademark with the State Administration for Industry and Commerce, and its new three-flavor hot pot and mutton processing technology has obtained two national patents. In December 2003, it was rated as a "Green Catering Enterprise" by the China Cuisine Association. With a high sense of responsibility and professionalism, Xianglaolou people build a brand with quality and seek development with integrity. At the same time, they have gradually formed a set of professional management models of franchise, planning, training, distribution, management, and marketing. Now it has developed more than 300 franchise stores and 90 regional general agents across the country. And it is rapidly expanding across the country at an unstoppable speed.
The company’s goal is: to build the first brand in China’s hot pot industry. The service tenet is: customer first, and achieve 100% customer satisfaction rate in all aspects. Since Xian Lamb Lou was founded in 2001, it has continuously innovated its production concepts and established more than 300 franchise chain stores across the country. In the process of rapid development, the company has maintained a consistent style of being pragmatic and steady, driving the overall appearance of the company to improve with a realistic and innovative style, and pushing the Xianlamolou chain business to a new level.
2. Environmental analysis
1. Macro/micro environment analysis
To understand the mutton-shabu-shabu, you must first understand the origin of the mutton-shabu-shabu. The legend of hotpot mutton originated in the Yuan Dynasty. At that time, Kublai Khan, the founder of the Yuan Dynasty, commanded an army to go south on an expedition. During a march, he suddenly remembered the dish of his hometown - stewed mutton, so he ordered his men to kill the sheep and make a fire. The chef knew that he had a bad temper, so he cut off more than ten thin slices of meat with a flying knife, stirred it for a few times in boiling water, and when the color of the meat changed, he immediately took it into a bowl and sprinkled it with fine salt. Kublai Khan ate several bowls, mounted his horse and led his army to meet the enemy, and he won the victory. When preparing for the celebration banquet, Kublai Khan specially ordered the mutton slices. The chef hurriedly came forward and said: "This dish has no name yet. Please give me a name by the handsome man." Kublai Khan replied with a smile: "I think it will be called 'shabu-shabu mutton'!" From then on, "shabu-shabu mutton" became a palace delicacy ;
Shabu-shabu mutton requires fine knife skills, thin and complete slices of meat, and palatable seasonings. Condiments generally include sesame paste, Shaoxing rice wine, soybean curd, chili oil, pickled chive flowers, braised shrimp oil, special soy sauce, etc. When eating, customers sit around the stove, put the mutton slices into the boiling soup and rinse them, then dip them in condiments and eat them as they go. It tastes delicious. Shabu-shabu mutton is suitable for all seasons, but especially in winter. There was heavy snow outside the window, and it was a cold scene; but it was steaming indoors, and a few friends were eating and chatting, which was another fiery scene. After hundreds of years of development, mutton-shabu-shabu has become a good and popular choice in people's daily dining out;
Donglaishun Restaurant, located near Dong'an Market on Wangfujing Street, has a long history and is a famous hotpot restaurant. The go-to place for lamb.
In addition, on the streets of Beijing and Shanghai, mutton-shabu shops can be seen everywhere, which is enough to show that mutton-shabu has occupied a high status in people's hearts. In inland cities like Xinxiang, mutton-shabu-shabu also has a strong appeal, which can be seen from people’s enthusiasm for hot pot restaurants;
In inland cities like Xinxiang, people are exposed to grassland by-products There are not many opportunities. Compared with milk and other products that are already very popular in the mainland, mutton-boiled meat has a strong appeal in the hearts of the public. According to the survey, especially in winter, people really like things that can make people's bodies warm after eating, and hot pot is of course people's first choice. And warm tonics like mutton and beef are also beneficial to people's health;
Therefore, the objective environment in the xx area is very conducive to this newly opened Xian Lamb Lou branch. In Xinxiang, mutton shabu-shabu Opening a mutton-shabu restaurant when it is not yet very popular is a good opportunity to enter the market.
2. Competitors, Opportunities\Threats Analysis (OT Analysis)
In Beijing and even across the country, Donglaishun Mutton Shabu Restaurant is the famous and oldest mutton shabu restaurant. It was founded in 1903 by a Hui named Ding Deshan. Dong Laishun's method of scalding mutton has almost become a model for making mutton in China. In 1989, the store's mutton-shabu-shabu won the Golden Tripod Award for System Quality Products from the Ministry of Commerce; in 1994, it was recognized as a halal-flavored food in the first national halal cooking technology competition;
However, there is no Donglaishun in xx. branch. xx City has a long history and the largest mutton-based hot pot restaurants mainly include the "Koufuju" hot pot restaurant located in the middle section of Renmin Road in Xinxiang City with its head office in Beijing. It was established in 1998 and has opened four branches in xx city. It has a strong influence in the hot pot industry in xx city. Jin Yong praised Koufuju’s mutton after tasting it at Koufuju’s Beijing head office. He kept talking and wrote an inscription in the store. The good food quality of the official restaurant has gained public praise. In addition, there are "Old Beijing" shabu-shabu restaurant, "Grassland Xingfa" hot pot restaurant, "Chang Laishun" braised mutton, Zhuyuan Hotpot City and other hot pot restaurants in xx, which have a certain influence in different areas of xx city. and good reputation and influence;
In such fierce market competition, if 128 does not have certain unique advantages, it will be difficult to survive in such competition. Xian Lamb Tower has also fully realized this 128 has gradually developed its own unique production method of mutton-shabu-shabu, and its own Inner Mongolia mutton has a different and pure taste under such cooking;
128 has a lamb production base of 10,000 acres, Every piece of lamb you taste is pure fresh lamb that is carefully selected, freshly slaughtered, freshly processed and freshly sliced. Fresh Lamb House selects all lambs under one year old and refines them through multiple processes such as acid removal, gluten removal, and detoxification. Its characteristics are that the meat is fresh and tender and does not age after being cooked for a long time. Eating it regularly has the effects of nourishing qi and kidneys, nourishing yin and strengthening yang, warming the stomach and strengthening the body. It is especially effective for those who are recovering from illness. The first original three-flavor hotpot has been chained across the country, occupying a certain market and winning reputation. The mountain delicacy soup that comes with the store can only be drunk without being rinsed. It has the effects of nourishing the skin, nourishing the eyes, moistening the lungs, regulating qi, and removing toxins from the body. It is very suitable for office workers. The launched cumin red soup is bright red in color, spicy and refreshing, with a mellow and long aftertaste. It has the effects of appetizing, strengthening the spleen, dehumidifying and wind-removing, and eliminating fatigue. It is a commercial food for leisure activities on weekends. This product is oily but not greasy, spicy but not dry, and you won’t get tired of it after eating it for a long time. What people experience in the Xian Lamb Lou store is not only the delicious food, but also the meticulous and comprehensive service, which makes people feel as comfortable as eating at home. It is such good products and good services that are the foundation for Xian Lamb Lou now and in the future;
Adhering to the principle of treating customers as God and wholeheartedly developing services and business with customers as the center is the basis for every businessman principles that must be adhered to. 128 While doing this, neighboring competitors are also launching their own new cuisines, new foods and new ways of eating. Therefore, 128 must be aware of this, persist for a long time, and always be at the forefront of market competition.
3. 4P Analysis
In the marketing process of enterprises, 4P has a significant impact in this process.
The 4Ps in the marketing mix concept are product, price, place, and promotion. The 4Ps (product, price, place, promotion) are factors that can be controlled in the marketing process and are also the main means for enterprises to carry out marketing activities. Their specific use forms the company's marketing strategy; how well they are used It will also profoundly affect the future destiny of the enterprise.
1. Product
As a hot pot restaurant, 128’s main products are undoubtedly hot pot-related products. The specialty of 128 is hot-boiled mutton, which is the advantage of Xian Lamb Restaurant and the signature food that Xian Lamb Restaurant should focus on. In addition, all the food in Xian Lamb Restaurant should be centered on hot-boiled mutton. This is the direction that Xian Lamb Restaurant should adhere to now and in the future. Everything else should undoubtedly be centered on this;
2. Price (price)
The store area of ??128 is 230 square meters, with a customer capacity of 150 square meters. Due to the size of this store and the consumption habits of people in xx City, the per capita consumption of Xian Lamb Lou is only 25 yuan. per person. This price is completely acceptable to ordinary consumers. Therefore, compared to other large-scale stores, Xian Lamb Lou obviously has a certain price advantage. Xian Lamb Restaurant should seize this advantage and attract more middle and low-income consumers without reducing the quality of food and service;
3. Place (place)
128 is located at No. 120 Renmin Road, Xinxiang City. Renmin Road is a newly built and prosperous street in Xinxiang. The passenger flow is very large, especially on weekends and nights, when there are many consumers on this road. Some relatively high-end residential areas are very close to 128. In addition, the important geographical location of Renmin Road in xx and the developed surrounding transportation environment have brought certain advantages to the operation of Xian Lamb Building, which is very conducive to promoting the company's culture and Establish a good reputation among the people;
4. Promotion
To establish a good image and a solid foundation for the company in the short term, adopt certain promotional methods It is indispensable, which is conducive to people's understanding of Xian Lamb Building; therefore, the promotion methods at the beginning of the opening are essential for the publicity of the enterprise. Publicity is an indispensable means for enterprises to expand their visibility, especially at the beginning of business. Enterprises must regard this as the focus of formulating marketing plans, and other activities should be carried out around this;
4. Action
Talking on paper will not bring any benefits to the company, only practical actions can bring benefits to the company. Xian Lamb Lou should formulate a marketing strategy that is consistent with the local environment based on its own objective situation to pave the way for the company's next development. Specifically, the following strategies can be adopted:
(1) At the beginning of the business, set up temporary or fixed stalls in markets, shopping malls, and communities. (You can also seek partnerships or retailers);
(2) Hang banners near the store and distribute leaflets;
(3) Establish some mass organizations and issue discount cards. Card consumption can be discounted;
(4) Establish close customer relationships, and we will give a small gift to customers on their birthdays, wedding anniversaries or when they are sick;
(5) When new products are launched, provide small bags with free gifts;
(6) Invite local celebrities or government officials to visit, write inscriptions, and take photos;
(7) Organize local vegetarian cultural activities, such as the Double Ninth Festival Organize gatherings for centenarians during holidays to expand the influence of vegetarian food and stores;
(8) Carry out “love and filial piety” activities during holidays to allow children to bring health to their parents;
(9) Participate in public welfare activities related to health, wellness, beauty, and fitness;
(10) Cooperate with local media during holidays to launch hot pot lectures, hot pot columns, and hot pot recipes.
V. Goals
While developing its business, the company should follow the corporate spirit of "quality first, integrity supreme, great achievements and lasting success for thousands of years" and put " The two words "precision and sincerity" are the company's business philosophy, focusing on customers and pursuing the business purpose of "product quality is life, quality service is the foundation, modern management is the means, and customer satisfaction is the goal". On the basis of implementing the national quality management system, in order to maintain a good reputation and image, the Xianlamolou Corporation, headquartered in Baotou City, Inner Mongolia, distributes raw materials to chain stores across the country and implements unified management for all hotels. , strong technical guidance and supervision and services.
Adhere to the service tenet of "customer first, achieve 100% customer satisfaction in all aspects", continuously improve product quality, and ultimately achieve the corporate goal of "building the first brand in China's hot pot industry", which is 128's struggle The direction is also towards consumers.