CCTV Spring Festival Evening in 2024 is a party produced and broadcast by CCTV. The theme of the party is "Long Teng Xing, Xin Xin Jia Guo", and innovative ideas+art+technology are integrated and spread. On New Year's Eve, we will meet Chinese people all over the world and enjoy a wonderful, sincere and steaming cultural feast. On February 6th, 2023, at 65438, the party mascot Long Chen Chen was officially released. The mascot image highlights the good meaning of auspiciousness, peace and happiness.
Long Chen Chen extracted the dragon nose with unique ancient characteristics as a design element from the turquoise dragon unearthed from Erlitou site in Yanshi, Henan. The dragon ridge structure and the dragon belly pattern originated from Simen and Yun Leiwen on the side of the river statue in the Western Zhou Dynasty, where the word China was first recorded. The decorative patterns on the eyebrow bow and dragon shoulder are taken from the moire copper forbidden pattern collected by Henan Museum, and the dragon claw shape is designed according to the five-claw golden dragon on the Jiulong Wall. The gilded gold collected by Xi 'an Museum is swaggering, and the traditional colors of China, such as heavy hair, are selected for color matching.
Party sign
On February 2, 2023, 65438, the main logo was officially released. The main logo of the party takes the word Hu as the main visual symbol, and the overall design is inspired by the unique official seal font of Chinese dynasties in China traditional seal cutting, which is solemn, balanced and symmetrical, showing a vigorous cultural atmosphere. The main logo was designed by Gu Yongjiang, designer of China's lunar exploration project and China's planetary exploration project. On the basis of traditional calligraphy, it is re-processed with modern flavor.
The metallic color luster makes the black characters look like chips-from ancient Chinese characters to modern technology, the main logo of the Year of the Loong Spring Festival Evening connects the past and the present and blends the future. The theme of the party is "Hu", which vividly depicts the energetic and enterprising spirit of/kloc-0.4 billion Chinese sons and daughters.
Refer to the above content: Baidu Encyclopedia-CCTV 2024 Spring Festival Evening.