As a calligrapher and painter, have you ever encountered the following problems: your name is not well-known on the Internet, and collectors lack trust; the calligrapher and painter’s name and calligraphy and painting information cannot be found in search engines. There are no relevant reports from authoritative media; calligraphers and painters have good works or new activities, but they don’t know how to promote them quickly; some promotional materials for calligraphers and painters are not written by anyone or the quality of the writing is not high.
In response to the above problems, the person in charge of the Kuaima Painting and Calligraphy Art Promotion Center introduced that calligraphers and painters must quickly increase their popularity through four major methods: academic packaging promotion, event packaging promotion, paper media packaging promotion, and online packaging promotion. Starting from all aspects, you can use them comprehensively or do one individually. Kuaima Calligraphy and Painting Art Promotion Center is affiliated to the China Internet Brand Research Association. It takes comprehensive packaging and promotion of calligraphers, painters, and calligraphy and painting institutions as its own responsibility. It is especially good at online packaging and promotion. Based on the above four major aspects, the center has summarized 17 specific promotion methods. Practical, calligraphers, painters, calligraphy and painting institutions can customize it accordingly, and it can instantly spread the positive image all over the Internet.
The specific methods and techniques for publicity and promotion of calligraphers and painters are as follows:
1. Academic packaging promotion
1. Works seminar: Invite famous artists to participate in the meeting and conduct multiple arguments Review the style and market positioning of the work, write event press releases, and disseminate them through the media.
2. Academic papers: (1) Based on the characteristics of the works of calligraphers and painters, invite critics to write signed articles, analyze the academic value, aesthetic value, market value, and historical value of the works, and disseminate them through the media; ( 2) Communicate with calligraphers and painters, organize them into papers, attribute the names of calligraphers and painters, and shape the academic image of calligraphers and painters.
3. Training videos: Record short videos of calligraphers and painters’ creative experiences and skills, and cut them into short training clips to increase the popularity and reputation of calligraphers and painters.
2. Event packaging and promotion
1. Calligraphy and painting exhibitions: Hold single and multi-person calligraphy and painting exhibitions in well-known art museums or galleries; participate in domestic and international calligraphy and painting tours.
2. Charity activities: Participate in charity sales of paintings and calligraphy or charity activities to create your own charity image.
3. Paper media packaging promotion
1. Newspaper and periodical hype: Contact national urban, market, cultural and art newspapers and magazines, publish relevant manuscripts of calligraphers and painters, and expand the influence of works and market appeal.
2. Art album publishing: Use domestic or foreign publishing houses to print and publish hardcover books and art albums.
4. Internet packaging promotion
1. News marketing: Write art-related press releases about calligraphers and painters’ life experiences, awards, exhibitions, etc., optimize keyword phrases, and publish them to mainstream portals Websites, such as People's Daily Online, Xinhuanet, Tencent, Sina, Sohu and other well-known online media, to attract the attention of the industry and the general public.
2. Press conference: Whether you are releasing new works, launching auctions, convening important events, announcing results, or attracting collectors, you can quickly and effectively deliver your information to Chinese and overseas media and news websites.
3. Q&A promotion: Baidu Knows, 360 Q&A, soso. Ask or answer questions based on keywords related to calligraphers and painters. Can answer questions and help promote the brand of calligraphers and painters.
4. Forum promotion: Write some word-of-mouth marketing soft articles on popular forums, and layout keywords to hype the forum and stimulate emotions. It can achieve the purpose of marketing, word-of-mouth promotion and Baidu inclusion.
5. Classified information promotion: For example, major classified information websites such as Ganji.com, 58.com, and Yideng can include phone numbers, QQ, and website addresses to improve the brand image of calligraphers and painters and increase their popularity. Let keyword layout and Baidu include it.
6. Blog promotion: Write blog posts and post them on major blogs such as Sina, Sohu, Tianya, NetEase, etc. to improve the brand image of calligraphers and painters and increase their popularity.
7. Encyclopedia creation: Involving Sogou Encyclopedia, Interactive Encyclopedia, and 360 Encyclopedia to create search engine brand reputation and brand recognition.
8. Crisis public relations handling: Internet information spreads rapidly, and any small issue may become a hot topic of public opinion in a short period of time. You can pay attention to changes in online word-of-mouth to prevent small problems or negative reports in the creation and life of calligraphers and painters from expanding into big problems, and eliminate negative reports in a timely manner to prevent the incident from expanding.
9. Press release creation: Professionals write press releases and soft articles related to the art of calligraphy and painting.
10. WeChat and QQ marketing: WeChat and QQ accounts push soft articles, point-to-point marketing, select relevant public accounts for push, and improve the image and popularity of calligraphers and painters. (Kuaima Painting and Calligraphy Art Promotion Center)