What is a poster? How to draw a poster?
Poster design is one of the forms of visual communication. Through the composition of the layout, it attracts people’s attention in the first time and gains Momentary stimulation requires designers to completely combine pictures, text, color, space and other elements to display promotional information to people in an appropriate form.
The name poster originated in Shanghai. The word poster has evolved to 2013, and its scope is no longer just a special poster for professional theatrical performances. Like advertisements, it has the characteristic of introducing a certain object or event to the masses, so it is also a kind of advertisement.
Posters are a very common form of posters. The language must be concise and the form must be novel and beautiful. Thickness contrast of composition techniques:
The so-called thickness contrast refers to the colors used in the composition process and the style formed by the patterns composed of colors. In calligraphy and painting works, we know that there is Gongbi And the theory of freehand brushwork, or meticulous brushwork and freehand brushwork appear together in the same picture (just like the painting of cabbage and grasshopper by the Chinese painting master Qi Baishi).
This style is a commonly used expression technique in packaging composition. For this contrast in thickness, some are the contrast between the main pattern and the foil pattern; some are the contrast between the central pattern and the background pattern; some are continuous and rough. It is like the wind sweeping away the remaining clouds, while the other side is as exquisite as a gossamer;
Some use wild cursive calligraphy instead of patterns, which can be seen anytime and anywhere in some wine and food packaging. This is the case with Missing Brand Dumplings and Rejoice Brand Shampoo.
What is the general size of posters? 1. General poster size (ordinary poster size) 42cm × 57cm (width × height) 57cm × 84cm (width Poster size 50cm×70cm (width×height) 57cm×84cm (width×height), large folio 78cm×100cm (width×height) 5. Recruitment poster size 90cm×120cm (width×height) 6. Printing paper specifications are correct Scale paper: 787×1092mm open (positive scale) size unit (mm) full open 781×1086, 2 open 530×760, 3 open 362×781, 4 open 390×543, 6 open 362×390, 8 open 271 ×390, 16 open 195 × 271 Note: Finished product size = paper size - trimming size Large paper: 850 * 1168 mm open (positive) size unit (mm) full open 844 × 1162, 2 open 581 × 844, 3 387 × 844, 4 422 × 581, 6 387 × 422, 8 290 × 422 Note: Finished product size = paper size - trimming size common format size (unit: mm) format size: 787x1092 folio: 736x520, 4K: 520x368, 8K: 368x260, 16K: 260x184, 32K: 184x130 Folio size (generous): 850x1168 Folio: 570x840, 4K: 420x570, 8K: 285x420, 16K: 210x285, 32K: 203x140 positive paper: 787×1092mm open (positive) size unit (mm) full open 781×1086, 2 open 530×760, 3 open 362×781, 4 open 390×543, 6 open 362×390, 8 Open 271×390, 16 open 195×271 Note: Finished product size = paper size – trimming size Large paper: 850*1168mm open (positive) size unit (mm) Full open 844×1162, 2 open 581×844 , 3 open 387×844, 4 open 422×581, 6 open 387×422, 8 open 290×422 Note: Finished product size = paper size – trimming size 16 open: 210×285 Regular: 185×260, 8 opening: 285×420, 4 opening: 260×370, 4 opening: 420×570, 2 opening: 370×540, 2 opening: 570×840, 2 opening: 540×740, full opening: 889× 1194 small: 787×1092 large quarto paper algorithm formula: large paper size: 1194mmx889mm; size after removing burrs: 1190mmx885mm large quarto is: 595mmx442mm maximum printable area: 591mm (each side must be subtracted from the finished product) 2mm burrs) The boot is usually 8mm). The algorithm formula of square-open paper is the regular paper size: 1092mmx787mm; the size after cutting off the burrs: 1088mmx783mm is: 544mmx391mm. The maximum printable area is: 540mmx377mm (explanation is the same as above). Note: The rough edges of flat copper plate paper are generally cut to 2mm on each side. 7. Exhibition board (KT board) The standard size of KT board is 90cm×240cm or 120cm×240cm. If divided into two pieces, it becomes 90cm×120cm or 120cm×120cm. This is the so-called "standard board".
The size formed by the "standard board" separated in half (such as 90cm×60cm, or 120cm×60cm) is the "standard size" of the creative space. 8. X display rack, roll-up size X display rack size (width × height): 60 × 160 cm 80 × 180 cm 120 × 200 cm 27 × 42 cm (desktop) And solid. The difference is that there is an X-shaped shelf behind the canvas of the X-shaped display stand, which is relatively strong, and the shelf can be used in the future, and the cost is higher than the roll-up banner. Roll-up size (width × height): 60cm × 160cm 80cm × 200cm 85cm × 200cm 90cm × 200cm 100cm × 200cm 120cm × 200cm 150cm × 200cm In fact, the width of the roll-up can be customized, but a relatively large minimum order quantity is required. The height of the screen is generally not less than 150cm, and any quantity can be customized. Nowadays, adjustable roll-ups are produced to facilitate height adjustment. Of course, you can also use ordinary roll-ups and cut the support rod into the shape you want. desired size. Standard size of roll-up banners: The commonly used standard size of roll-up banners required by domestic customers is 80cm×200cm, and the screen is generally 78cm×200cm; the commonly used standard size of roll-up banners required by foreign customers is 85cm×200cm, and the screen is generally 85cm×200cm. ;These roll-up sizes are just customers' habits. You can choose the exact size you want. 9. Poster production software: files produced by coreldraw, Illustrator, Freehand, and Photoshop software tools; the text needs to be converted into curves or framed words. 10. Poster format requirements: 1. CorelDraw, please save it in CDR format, and convert all text into curves (graphics using CorelDraw special effects, please convert them into bitmaps, with a bitmap resolution of 350dpi or above). 2. Please save Freehand and Illustrator in EPS format (plug-in image files must be attached); 3. Photoshop please save in TIF format, with a file resolution of 350dpi or above. 4. Bleeding size: Leave an extra 3mm on the upper, lower, left and right sides to prevent white edges. 11. Please set the color mode of poster production files to C.M.Y.K mode. 12. Color instructions: 1. Printing colors cannot be requested based on the color of the screen or printed manuscript. Do not use spot colors when filling colors. Be sure to refer to the % of the CMYK color value when making the colors, otherwise color differences will occur. No returns. 2. When the same document is printed in different times, the color will be slightly different. Brown, dark green, dark purple, etc. are more likely to have color cast problems, which is normal. 3. Do not use four-color filling of C: 100, M: 100, Y: 100, K: 100 for black text. The total color filling value of the four colors exceeds 250% or more. It is easy to cause backprint (stickiness) during printing. flower). 13. Common printing document source files (can be modified), which can be cdr, ai, PSD layered diagram, etc. What is a poster?
The name poster originated in Shanghai and is a common method of publicity. In the old days, posters were used for performances such as plays and movies, or for events such as football games.
People in Shanghai usually call professional theater performances "Hai", and those who engage in professional theater performances are called "Xiahai". It is a publicity and customer-attracting poster that provides information about a play and performance. Perhaps because of this, people call it a "poster."
Formal posters usually include the nature of the event, organizer, time, location and other contents. They are mostly used in film and television dramas and new product promotions, using pictures, text, color, space and other elements to achieve a complete combination. Present promotional information to people in an appropriate format.
Extended information:
Characteristics of posters:
1. Advertising properties
Posters hope for participation from all walks of life. It is advertising kind of. Some posters are artistically designed to attract more people to join the event. Posters can be published and broadcast in the media, but most of them are posted in places where people can easily see them. Its advertising color is extremely strong.
2. Commercial
Posters are preliminary advertisements and publicity for an event. Their purpose is to get people to participate in it. Performance posters account for the majority of posters, and Performance advertisements often focus on commercial purposes. Of course, academic report posters are generally not commercial.
-Poster