How to write a poster?
Writing method:
1. Title: The title should focus on the content so that people will be attracted at first sight.
Be eye-catching, distinct, novel and concise. The font must be large, preferably occupying half of the poster paper, and the brighter the color, the better.
2. Text: State the nature of the activity, introduction, product sales, etc. Prices and promotions must be clearly stated.
If it is a performance poster, the actors, type of play, repertoire, etc. must be clearly stated.
3. Time: location, fare. The time and place of the event must be clear.
4. Ending: Start a new line and write the signature. Below the name, write the year, month and day.
Extended information:
Poster design skills:
Composition skills, in addition to the contrast skills in the use of colors, need to be learned and mastered, there are also several contrasts that need to be considered relation. Such as the contrast of thick and thin in composition techniques, the contrast of far and near in composition techniques, the contrast of density in composition techniques, the contrast of static and dynamic composition techniques, and the contrast of Chinese and Western composition techniques. Comparison of ancient and modern composition techniques, etc.
1. Thickness contrast in composition techniques: The so-called thickness contrast refers to the colors used in the composition process and the style formed by the patterns composed of colors. In calligraphy and painting works, we know There is a saying of meticulous brushwork and freehand brushwork, or both meticulous brushwork and freehand brushwork appear together in the same picture (just like the paintings of cabbage and grasshopper by the Chinese painting master Qi Baishi). This style is an expression technique often used in packaging composition.
For this kind of thickness contrast, some are the contrast between the main pattern and the foil pattern; some are the contrast between the central pattern and the background pattern; some are as rough as the wind sweeping away the remaining clouds, while the other side is as exquisite as a gossamer; Some replace patterns with wild calligraphy, which can be seen anywhere and anytime in some wine and food packaging. This is the case with Missing Brand Dumplings and Rejoice Brand Shampoo.
2. The contrast between far and near in composition techniques. In the composition of traditional Chinese landscape painting, study the near, middle and distant views. In the design of packaging patterns, based on the same principle, the near, middle and far scenes should also be divided into three types. level of composition.
The so-called near refers to the most eye-catching part of the pattern in a picture, also called the first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern. For example, Shuanghui was the first to use When looking at the packaging of instant noodles, the first thing that catches people's sight is the Shuanghui trademark on a blank background and the huge white "Shuanghui" characters on a dark red square background (i.e. close-up).
The following are the smaller main characters of "Braised Beef Noodles" in cursive script (should be said to be the second line of sight, also called the middle shot), and then the product photos describing the contents of the package (also called the third line of sight). Line of sight, bounded by the middle shot) and then followed by auxiliary corporate mascot slogans, performance descriptions, corporate logos, etc.
This obvious sense of hierarchy is also called the three-step rule of vision. It takes into account people's habit of looking at a still life picture from top to bottom and from right to left, and at the same time highlights the most important aspects to express. the topic part. As a designer, when creating a picture, you should first understand the theme you want to appeal to, and create an atmosphere where stars support the moon and stand out from the crowd. As a result, the powerful magnetic force of the design image tightly pulls the marketer's attention.
3. Contrast between density and density in composition techniques: Speaking of contrast between density and density in composition techniques, this is very similar to the contrast between traditional and simplified colors used, and is also very similar to the Feibai in Chinese painting, that is, the concentration of light in the pattern. There must be diffusion in every place, and it should not be concentrated or diffused. It embodies a kind of coordination of density and density, with clear rhythm, tension and relaxation, showing emptiness.
At the same time, the theme remains prominent. The author has seen many packaging pattern designs. The entire picture is densely packed with colorful colors. From the background pattern to the theme pattern, it is all very heavy color expression, which makes people feel depressed and breathless. This does not only fail to beautify the product. , the purpose of promoting sales, on the contrary, makes people feel bored and lack appetite. This is caused by not grasping the contrast between density and density.
4. Static and dynamic contrast in composition techniques: In a pattern, we often find this phenomenon, that is, an explosive pattern or pattern displayed in the background or surrounding the name of a packaging theme. It looks careless, but in fact it is a few crazy thick lines painted on purpose, or streamer-shaped English or patterns, etc., all of which express a "" feeling.
The theme name is dignified and steady while the background is light and calm. This scene is the contrast between stillness and movement. This kind of contrast avoids the gimmicky and too quiet rigidity of both designs. So the visual effect feels comfortable. In line with people's normal aesthetic psychology.
5. The contrast between China and the West in composition techniques. This contrast often uses the combination of Western painting cartoon techniques and traditional Chinese techniques or the combination of Chinese sinology art and English in the packaging design.
As well as directly using realistic techniques to highlight photos or certain scenes of Westerners on packaging patterns. This form of expression is also a common reference method, which is used in children's products and women's products. Packaging often appears on socks, clothing or cosmetics.
6. Comparison of ancient and modern composition techniques: both the foreign and the ancient are used for China. Especially in order to reflect a cultural taste, people often use ancient classic patterns and calligraphy in packaging design compositions. , characters, and patterns are used in current packaging, which is most clearly reflected in the packaging of wine.
For example: the wine and Taibai wine in the picture of the Twelve Golden Hairpin Ladies in Dream of Red Mansions, as well as the Mid-Autumn Mooncakes and Black Lao Bao Peanuts in food, all reflect and explore the connotation from these aspects. In addition, there are some high-end gift boxes for cosmetics and daily necessities whose decorations and patterns are also grafted from classical culture. This can give people a sense of antique, elegant connotation or a certain aspect of comfort. So it is very popular with consumers.
Reference materials:
-Poster What is good content to write on the LED display poster at the entrance of the company? The content displayed on the display screen at the entrance of the company is generally related to the company's preferential policies, major events, and special products. . For example, the leader is coming. Just write "Warmly welcome Leader XX to come for inspection" or if there are any special products. Just write "XX company's latest product, shocking price XXX yuan! Limited time purchase!" That's pretty much it. How to write the content of Qianli Jucai Optoelectronics promotional posters Question 1: What are the general contents of promotional posters? Characters (such as photos of some celebrities, etc.), titles, slogans and details (location, time, etc.) are generally the kind that have a great overall visual impact. Question 2: How to write an activity poster. The most important thing is the theme of the activity. For example, use artistic words to write xx activity, or the theme name of the activity, such as xx activity. Then for decoration, you can refer to the picture book, newspaper, newspaper or online. Draw and embellish some pictures with bright colors and a slogan in the middle. Just keep it simple. Finally, explain the time and place of the event and welcome everyone to participate. Question 3: How to write a poster. First, understand the poster. Poster design is one of the forms of visual communication. Through the composition of the layout, it attracts people's attention in the first time and obtains instant attention. This requires the designer to combine pictures, text, color, space and other elements. A perfect combination to present promotional information to people in the right form. , like advertising, it has the characteristic of introducing a certain object or event to the masses, so it is also a kind of advertising. Posters are a very common form of posters. The language must be concise and the form must be novel and beautiful. It has the characteristics of advertising and commerciality. Posters are a very common form of posters, mostly used in movies, dramas, competitions, theatrical performances and other activities. The nature of the event, the organizer of the event, time, location, etc. should usually be clearly stated in the poster. The language of the poster must be concise and to the point, and the form must be novel and beautiful. Design skills and composition skills, in addition to the contrast skills in the use of colors, you also need to consider several contrast relationships. Such as the contrast of thick and thin in composition techniques, the contrast of far and near in composition techniques, the contrast of density in composition techniques, the contrast of static and dynamic composition techniques, and the contrast of Chinese and Western composition techniques. Comparison of ancient and modern composition techniques, etc.
(1) Thickness contrast of composition techniques: The so-called thickness contrast refers to the colors used in the composition process and the style formed by the patterns composed of colors. In calligraphy and painting works, we know that there are meticulous brushwork and freehand brushwork. , or fine brushwork and freehand brushwork appear together on the same picture (just like the paintings of cabbages and grasshoppers by the Chinese painting master Qi Baishi). This style is an expression technique often used by some packages in packaging composition. For this kind of thickness contrast, some are the contrast between the main pattern and the foil pattern; some are the contrast between the central pattern and the background pattern; some are as rough as the wind sweeping away the remaining clouds, while the other side is as exquisite and thin as a gossamer; some use wild calligraphy to replace the pattern. , which can be seen anytime and anywhere in some wine and food packaging. This is the case with Missing Brand Dumplings and Rejoice Brand Shampoo. (2) The contrast between far and near in composition techniques. In the composition of traditional Chinese painting landscapes, we should study the near, middle and distant views. In the design of packaging pictures, based on the same principle, we should also divide the composition levels of near, middle and far pictures. The so-called near refers to the most eye-catching part of the pattern in a picture, also called the first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern. For example, the earliest instant noodles packaging used by Shuanghui, the first What breaks into people's sight is the Shuanghui trademark on a blank background and the huge white "Shuanghui" characters for variety show on a dark red square background (i.e. close-up), followed by the smaller main characters "Braised Beef Noodles" in cursive script. (It should be said that the second line of sight is also called the middle shot), the third is the product photo describing the contents of the package (also called the third line of sight, which is defined as the middle shot), and then the auxiliary corporate mascot slogan, Performance descriptions, corporate logos, etc. This obvious sense of hierarchy is also called the three-step rule of vision. It takes into account people's habit of looking at a still life picture from top to bottom, from right to left, and at the same time highlights the most important expressions. the topic part. As a designer, when creating a picture, you should first understand the theme you want to appeal to, and create an atmosphere where stars support the moon and stand out from the crowd. As a result, the strong magnetic force of the image of our installation design tightly pulls the marketers' attention. (3) Contrast between density and density in composition techniques: Speaking of contrast between density and density in composition techniques, this is very similar to the contrast between traditional and simple colors in the use of colors. It is also very similar to the whitening in Chinese paintings, that is, there must be diffusion in the concentrated areas of the pattern. The foils should not be concentrated or spread. It embodies a kind of coordination of density and density, with clear rhythm, tension and relaxation, showing emptiness. At the same time, the theme remains prominent. The author has seen many packaging pattern designs. The entire picture is densely packed with colorful colors. From the background pattern to the theme pattern, it is all very heavy color expression, which makes people feel depressed and breathless. This does not only fail to beautify the product. , the purpose of promoting sales, but not making people tired and lack of appetite. This is caused by not grasping the contrast between density and density. (4) Static and dynamic contrast in composition techniques: In a pattern, we often find this phenomenon, that is, the explosive pattern displayed in the background or surrounding the name of a packaging theme may appear casual, but in fact It's a few crazy thick lines deliberately painted, or streamer-shaped English or patterns, etc., no... gt; gt; Question 4: How to write leaflet advertising copy, but I found that their design is very messy, Whether it is typesetting or advertising copywriting, no wonder Internet celebrity Luo Yonghao said that it is difficult to recruit a designer. Even with an annual salary of 200,000, he could not recruit a good designer. Later, he had to start learning design by himself. First: the title cannot frame the target audience. Many leaflets are distributed on the street. In a huge sea of ??people, how can you make others feel that they are targeted at you at the first glance? For example, if your family treats freckles, the title should read something like "People who are troubled by freckles, please pay attention" or "For those who have spent a lot of money to treat freckles but have not been cured yet" or something like "Are you still treating yourself?" Do you feel inferior because of the freckles on your face?" Next comes the subtitle, then the product's appeal, customer testimonials, transaction proposition, and finally the zero-risk promise. Second: Many promotional leaflet copywriting is too official and looks boring.
/Love Where Are We Going Dad, Love You Who Came from the Stars, and Love Gossip about Campus Romance! Be eclectic and pursue youth dreams! We are here! Baidu Tieba xx Senior High School, Address Question 10: What are the general contents of promotional posters? Characters (such as photos of some celebrities, etc.), titles, slogans and details (location, time, etc.) are generally the kind that have a great overall visual impact.