Explanation of the new logo system of Wuyixing Tea Co., Ltd.
From the perspective of logo form:
﹡The unique growth environment gave birth to the treasures of tea—— Dahongpao;
﹡The special tea-making skills of the intangible cultural heritage create high-quality, healthy and good tea;
﹡The overall identification is based on the calligraphy shape of "heart";
﹡Highlights the brand concept of "making good tea with one heart" that Wuyixing adheres to;
﹡The original leaves of Dahongpao tea gradually change into two hands, together supporting the bright industry Star;
From the meaning of the logo:
﹡Piety - protect the environment, treat resources well
Be kind to all the precious resources we have, protect The growing environment of tea trees, cherish every piece of hard-picked Wuyi tea;
﹡Perseverance-inheriting history, pioneering and innovating
In the process of Wuyi Star’s development, it continues to keep pace with the times. While inheriting the essence of tradition, we will continue to innovate in the industry and inject the pulse of development into the ancient tea industry;
﹡Sincerity - honest management, win-win cooperation
Integrity is the basic criterion for doing things and being a human being. Between the entire Wuyixing team and all the partners and friends who care about Wuyixing, we have a sincere heart and work together to create a broader space for development;
﹡Grateful heart - high-quality service, giving back to the society
The newly blooming Wuyi Star will continue to provide you with safe, healthy and high-quality tea with more complete services, regardless of whether it is between departments Our service, service between customers, service between partners and doing our best to serve the society will all be turned into a grateful heart;
Sincere Wuyi Star True Flavor Dahongpao
Wuyi Mountain, a world natural and cultural heritage site, is well-known at home and abroad for its beautiful scenery in the southeast and splendid and long history and culture. Wuyi Mountain has become the "holy land" of tea due to its abundant Wuyi tea. In the clear water and red mountains, Wuyi Xing Tea Co., Ltd. has grown into a bright star of Wuyi tea. Wuyi Xing people dedicate themselves to the cause of Wuyi tea with a pious, dedicated, persistent and grateful heart. While Wuyixing adheres to science and innovation, its sense of mission to cherish resources and protect the environment is always engraved in and implemented in every aspect of the company's development. In order to better protect the environment and protect water and soil resources, no synthetic fertilizers, pesticides, plant growth regulators, chemical food additives, etc. are used during the growth and processing of tea. Each base takes into account the environment, climate, water quality, soil, and plant protection. All aspects of tea production, fertilization and cultivation are completely managed in accordance with the highest standards of organic ecology. All indicators are fully in line with the national organic tea planting and processing standards. It has also passed the organic planting and processing standards of Japan, the European Union and the United States, and has passed a total of 1244 pesticide residue tests. item.
A large number of organic isolation forest belts are planted in tea garden bases in core scenic areas such as Jiulongshan Tea Garden, Jiulongyu Tea Garden and Tianyou Scenic Area Tea Garden to which Wuyixing belongs. While enhancing the sustainable development of tea gardens, it also provides services to nature. Got the best gift.
It is this mentality of devoutly guarding the scarce and high-quality natural ecological resources that has achieved the excellent quality of Wuyi Xing tea!
Wuyi Star people use practical actions to cultivate the world of tea in this sacred mountain and holy water, interpret the culture of tea, and guard this heaven-given tea garden with piety. Wuyi Xing Tea people adhere to the business philosophy of "I am wholehearted, you can rest assured". Every piece of tea produced comes from the sincere hearts of all Wuyi Xing people. The company has built standardized production plants in strict accordance with various food safety regulations, introduced new computer-controlled oolong tea making equipment, and equipped oolong tea automated tea refining production lines. The company's production technology level has reached the leading position in the domestic industry.
Wuyixing has established an agricultural product (tea) testing and inspection center. The center conducts testing according to national standards and has conventional physical and chemical, pesticide residue, microbial and other testing capabilities. It can conduct testing of amino acids, caffeine, catechins, chrysanthemums, etc. Detection of esters, organophosphorus and total number of bacterial colonies. All the company's raw materials and products are subject to strict batch review and inspection to ensure consistent high quality.
The company has also established a research system with the Fujian Wuyi Rock Tea Industry Technology Innovation Center as the main body, and has R&D institutions such as Wuyishan Tea Research Institute, New Product Development Center, and Tea Cake R&D Center. In addition, as an enterprise participating in the formulation of national standards for oolong tea, a member of the Oolong Tea International Standards Committee, and the most authoritative germplasm resource protection unit, Wuyixing has independent development capabilities and has established a complete traceability management system. The company continues to improve its management system. From the tea garden to the tea cup, the whole process of quality tracking establishes a sense of corporate responsibility that everyone pays attention to quality.
The company's Jiulong Mountain Tea Garden Base has been approved by the Organic Tea Research and Development Center of the Tea Research Institute of the Chinese Academy of Agricultural Sciences; it has passed ISO9001, HACCP international quality management system certification, Hangzhou Zhongnong Quality Certification Center, China Green Huaxia Organic Food Certification center organic product certification, Swiss IMO organic certification center certification, and also obtained QS certification and export commodity inspection and health registration.
The Wuyixing team has experienced plant protection experts, skilled senior tea masters, skilled production backbones, a highly professional sales service team, a mature sales service network, safe and convenient logistics guarantee, With a sound and complete sales guarantee system, every Wuyi Star employee from the professional consulting team to the front-line workers are passionate about this unique cause. It is precisely because of the persistence of peace and hard work of all Wuyi people that today's brilliant bloom can be achieved.
Wuyixing uses dedication in every position and every detail to interpret the excellent quality and cultural essence of the Wuyixing brand. Inheriting history and pioneering innovation, Wuyi Star has won more than 100 honors at all levels in its own development process. This not only gives Wuyi Star people pride, but it is also a responsibility that Wuyi Star people shoulder.
Wuyixing has a registered capital of 109 million yuan and invested 180 million yuan to build an ecological factory and ecological tea garden base. It has its own tea garden base of 7,500 acres, and the surrounding tea garden area is 23,200 acres.
In ten years, Wuyixing Tea Co., Ltd. has developed into the largest national key leading enterprise in agricultural industrialization in Wuyishan integrating base planting, management, production and processing, scientific research, and sales. Wuyixing has the advantage of an authoritative industry brand and has become the strongest and largest manufacturing and sales enterprise of Wuyi rock tea.
Wuyi Xing has always inherited its persistence and perseverance in the traditional production technology of tea, especially the unique refining technology, which fully demonstrates the unique charm of Wuyi rock tea.
While ensuring the quality of tea, Wuyixing also continuously improves the external image of Wuyi Rock Tea in terms of packaging in order to meet market demand, so as to unify packaging and tea quality demands.
Wuyi Xing has changed people’s simple and rough historical impression of Wuyi tea.
In 2011, the launch of Wuyixing's new brand image system and chain franchise system has enriched and strengthened the traditional sales model, and its market share and brand reputation have continued to expand.
According to statistics, in 2010, the market share of "Wuyi Star" Dahongpao products reached 65%, and the market share of "Wuyi Star" Wuyi rock tea reached more than 30%.
"Wuyixing" became the first batch of "China's Famous Agricultural Products Brands", and won the honorary titles of "China's Top Ten Best-selling Tea Brands", "Top Ten National Tea Enterprises", and won awards from the Ministry of Agriculture and other The title of national key leading enterprise in agricultural industrialization recognized by eight ministries and commissions. Became the only designated tea of ??Dahongpao at Diaoyutai State Guesthouse. In November 2011, Wuyixing reached a new level and won the honorary title of China's Well-known Trademark issued by the State Administration for Industry and Commerce!
In 2011, Wuyixing and Impression Art Development Co., Ltd. jointly launched the "Impression Dahongpao" exclusive tea brand. Became the first derivative tea brand of the China Impression series of live landscape performances.
In the next ten years, Wuyi Star people will work with you to create more brilliance with persistence! While Wuyixing Company is developing, it is contributing its own strength to Wuyi Mountain with a grateful heart
The tea breeding garden of the company's Tea Research Institute cultivates Dahongpao, White Cockscomb, Iron Arhat, and Water Scarab. There are more than 100 kinds of Wuyi famous fir trees, and it is responsible for the clonal breeding of fine varieties of Wuyi rock tea, the development of new varieties and new technologies.
After nearly ten years of careful cultivation by Wuyixing, thousands of acres of improved tea varieties have been promoted and successfully developed, "Wuyi Mingyuan", a successful product with unique characteristics of Wuyi rock tea varieties.
Wuyixing Company has cooperated with townships and towns to establish 6 organic agricultural cooperatives based on villages, which have promoted 5,152 farmers and benefited more than 1,000 tea farmers. Let the tea farmers embark on the road to prosperity and build a well-off life.
Wuyi Star people are working with gratitude to create a more glorious future for Wuyi Tea.
Concentrate on making good tea!
Wuyixing has always implemented the business philosophy of "agriculture-based, science and technology first, industry-driven, and mutual development",
"Inheriting history and revitalizing rock tea" As our own responsibility, we use "scientific and technological innovation" as a means.
The glory of China’s Wuyi tea culture is written in the development history of Wuyi tea.
Wuyixing, focus on making tea!