The success or failure of cover design depends on the design positioning. That is to say, we need to do a good job in early customer communication. The specific contents include: style positioning of cover design, analysis of corporate culture and product characteristics, industry characteristic positioning, etc., so as to give people an unforgettable feeling. A good brochure is the best way for a company to leave a deep impact on its customers. If the quality of the picture album is not high, it will not only fail to highlight the company's advantages, but will lower the company's image. Therefore, the soul of a picture album lies in its cover. Zhonghui Design will introduce in detail what the cover design includes:
1. The design of the front cover. The front cover is the most important part of the cover. In addition to conveying the content of the book, it also has the function of catching the reader's attention in the first place. An excellent cover works plays a decisive role in the sales of the book. The design of the front cover can be divided into two categories in terms of components:
●Text-based design. The importance of each visual element is in order: text → color → graphics/image, where the role of text is to express the theme, graphics/images are auxiliary elements in the composition of the picture, and the design of color is mainly to balance the text and image, so that of mutual cooperation and coordination. This design technique is mainly used on book covers with serious, orthodox, abstract and solemn themes, and the text does not need to have too many decorative features.
● Graphic/image-based design. The visual focus is in order, graphic images → color → text. In the design, you must first choose graphic images that can show the connection with the book theme, and use this to establish the basic tone of the cover, and use appropriate colors to balance graphics/images and text. relationship.
2. The design of the back cover. The back cover design is a continuation of the creativity of the cover design. The color and form of the cover are continued on the back cover to transmit continuous visual information, which can impress consumers more strongly. Extending the beauty of the cover is necessary for the integrity of the book design. Even a decorative symbol can bring out greater expressive power in the overall structure, and thus constitute the continuity of visual form, inducing readers to enter the reading state with continuous and smooth visual fluidity, maintaining horizontal continuity. Sex can lead to an orderly flow of sight toward the book.
Therefore, the design that extends to the back cover cannot be taken lightly, but should be connected with the cover to show effective space. Of course, in terms of structure, the shape and color of the back cover should be appropriate, the factors that induce sight should be taken into account, and the priorities should be clear.
3. The design of the spine. The spine occupies the smallest area in the cover and is often overlooked by people. However, when the book is placed on the bookshelf, its role is even more important than the front cover, because people can only see the spine.
The design of the book spine is restricted by the thickness of the book. The title of the book, as the protagonist, becomes an important part of the design, and clear identification becomes the principle of the spine design. Normally, the Chinese characters on the spine of the book are arranged vertically, but some are arranged horizontally or mixed horizontally and vertically on the thicker spine. The font is the same as the title of the book on the front cover. The size and position of the text are arranged on the spine. , echoing the front and back covers.
4. The design of the mouth. The choke is the extension of the cover that people see after opening it. Normally, there is a brief introduction to the book on the front cover, and the design factors of the front cover will also extend to the front cover. In addition, the front cover can also be used as a detail in the front cover design, making the design of the entire book More harmonious and beautiful. On the back cover, you can print the author's resume, portrait and other titles of works, etc. This can increase the publicity of the author and enable readers to have a more comprehensive understanding of the author.