Xiaohongshu's registration of the trademark of the old little red book was rejected. What is the reason for the refusal?

Register? Old little red book? Is the trademark rejected because there are many bidders? Old little red book? According to the relevant regulations, the Intellectual Property Office will examine whether there are similar trademarks submitted first, and in some cases will reject the later applications. On the other hand, the platform was registered only after it was found that someone was squatting. Belongs to the latter and should be rejected. Of course, as a popular Internet platform, they are fully qualified to file an objection application. If nothing happens, will they win in the end? Old little red book? .

1. Apply? Old little red book? It was rejected, and now the trademark awareness of big companies is getting heavier and heavier. Before registering a trademark, they will try to summarize all the related names and register them together. Although this kind of behavior is a bit troublesome, it can effectively prevent others from rubbing their hands or rushing to register. For some trademarks that have been registered for a long time, there is a risk of being registered. There are a lot of people rushing to register online now? Old little red book? After being discovered by the relevant company, registration will begin immediately. It's just that someone else robbed it first. According to the regulations of the property management office, the trademark applied for later will be rejected, so there is the hot search we saw.

2. Some people raised objections. After seeing that the application for trademark was rejected, more and more netizens discussed it, and there were many ironies, saying that the company's behavior was that users changed their names directly when they were old. With the growing controversy, this matter went directly to the hot search, and the company had to respond positively. According to the company, it was the legal department that found that someone was squatting on the trademark and registered it in order to avoid trouble. After being rejected, an objection application was submitted and is now in the review stage.

3. The final result, to a certain extent, is the netizen registered? Old little red book? Just to touch the porcelain and rub the heat. After the platform raises an objection, the property management office is likely to agree to the company's requirements. So? Old little red book? The trademark will eventually return to the company. Although there won't be too many surprises, it also reminds large companies to register relevant trademarks, otherwise they will be registered.