The size of the brochure is
21*285. Generally, the finished product is 16k (1cm shorter than A4), and it is also common that the 12-slit is slightly larger than the 16-slit.
Several elements of brochure design
The visual elements of brochure design are mainly words, graphics, colors and arrangement.
1. Text
As an element of visual image, text must be readable first. At the same time, different font changes and changes in size and area will bring different visual feelings. The layout design of characters is one of the important means to enhance the visual effect and personalize the layout. In brochure design, the selection and application of fonts should be easy to identify and read, and the text should not lose the most basic information transmission function by blindly pursuing the effect. Especially when changing the font shape and structure, using special effects or choosing calligraphy or handwriting, we should pay more attention to its recognition.
the choice of fonts should also pay attention to the purpose of appeal. Different fonts have different personality characteristics, and brochure design with different contents and styles also requires different font design orientations: serious and dignified, lively and relaxed, elegant and classical, or novel and modern. Starting from the theme content, choose a font that is consistent with the conveyed content in form or symbolic meaning.
In the whole brochure, the font changes should not be too much, and attention should be paid to the harmony between the selected fonts. The title or suggestive text can be changed appropriately, and the style of the internal text should be unified. The arrangement of words should conform to people's reading habits, such as the number of words per line should not be too much, and appropriate spacing and spacing should be selected. Different font layout styles can also be used to create novel layout effects and bring different visual feelings to readers.
2. Graphics
Graphics is a visual language that uses images and colors to intuitively spread information, ideas and exchange ideas. It can transcend national boundaries, remove language barriers and enter various fields to communicate with people. It is a universal visual symbol for human beings.
In brochure design, the use of graphics can play the following roles:
Eye-catching effect. Effectively use the visual effects of graphics to attract readers' attention. This instant strong "eye-catching effect" can only be achieved by graphics.
look at the reading effect. Good graphic design can accurately convey the theme and make it easier for readers to understand and accept the information it conveys.
induction effect. Hunt for readers' curiosity, make readers attracted by graphics, and then lead their eyes to words. There are many ways of graphic expression. Traditional painting and photography techniques can produce graphics and images with different appearances and styles. Especially in recent years, the application of computer-aided design has greatly expanded the creation and expression space of graphics. However, no matter what means are used, the design of graphics can be summarized into two categories: concrete and abstract.
figurative graphics can show the concrete form of objective objects, and also show a certain artistic conception. It truly conveys the beauty of form, texture and color of objects with intuitive images, which is realistic, easy to stimulate people's interests and desires visually and gain people's trust psychologically. In particular, some products with beautiful appearance often use real pictures to bring pleasing feelings through exquisite design and production. Because of these characteristics, figurative graphics still dominate the design of brochures.
In addition, figurative graphics are a form of visual language that people like and accept easily. Using concrete graphics to convey a certain concept or product information can not only enhance the expressiveness and persuasiveness of the picture, but also enhance the attention value of the picture, and make the communication fruitful.
It should be noted that the selection and application of figurative graphics and images should be closely related to the theme, and should be refined and strictly screened. It should be the sublimation of concrete graphic expression, rather than the simple listing and patchwork of pictures and images.
Abstract graphics use non-realistic abstract visual language to express propaganda content, which is a highly conceptual performance. In the design of brochures, the expression range of abstract graphics is very wide, especially for modern scientific and technological products. Because of its abstract beauty, it is easier to show its essential characteristics with abstract graphics. In addition, for some products with poor image or no specific image, or when it is difficult to express some contents and products with concrete graphics, better results can be achieved by adopting abstract graphics.
The simple and concise formal beauty and strong visual effect of abstract charts are the enhancement of people's aesthetic sense and the reflection of the spirit of the times, and they are more modern, symbolic and typical than concrete graphics. Abstract performance can be free from any performance skills and objects, and is not limited by time and space, which expands the performance space of brochures.
No matter how abstract the graphics are, they will eventually be accepted by readers. Therefore, when designing and using abstract graphics, the abstract form should be consistent with the theme content and express the content or essence of the object. In addition, we should understand and master people's aesthetic psychology and appreciation habits, strengthen pertinence and adaptability, and make abstract graphics accurately convey information and play its due role.
Concrete graphics and abstract graphics have their own advantages and limitations. Therefore, in the process of brochure design, the two expressions sometimes appear at the same time or in a mutually integrated way, such as highlighting concrete products in the expression of abstract forms. When designing, we should adopt different ways of expression according to different ideas and objects.
3. Color
Among the elements of brochure design, color is an important part. It can create atmosphere, contrast the theme, strengthen the visual impact of the layout, and directly attract people's attention and emotional response; On the other hand, it can reveal the personality characteristics of the theme and image more deeply, strengthen the perception, leave a deep impression on people, and give people beautiful enjoyment while transmitting information.
The color design of the brochure should proceed from the whole, and pay attention to the overall unity of the color relationship among the constituent elements, so as to form a basic tone that can fully reflect the theme content; Consider the contrast and adjustment of various factors such as lightness, hue and purity of color. The designer's accurate grasp of the main tone can help readers form an overall impression and better understand the theme.
in the design of brochures, the use of symbolic colors and color associations and symbols can enhance the communication effect of commodities. Different kinds of goods are often represented by colors that match their feelings, such as food, electronic products, cosmetics, medicines, etc., which are quite different in color; The same kind of products can be subdivided according to their uses and characteristics. Such as food, generally speaking, most of them choose colors with high purity and clean feeling to express; Among them, red, orange, yellow and other warm colors can better express the feelings of color, fragrance and taste, and arouse people's appetite, so they are widely used in expressing food; Brown is often used to express some bitter and fragrant foods such as chocolate or coffee; Green gives people a fresh feeling and is often used to express vegetables, melons and fruits; Blue has a cool feeling and is often used to express frozen food, refreshing drinks and so on.
In the process of using color, we should not only pay attention to the typical sexual performance, but also express our own personality. If the colors used are similar, they will lose their fresh visual impact. This requires breaking the restrictions of conventional or customary colors in design, being brave in exploration, and designing novel and unique color styles according to the performance content or product characteristics. In a word, the color design of brochures should not only be based on the content of promotional materials and the characteristics of products, but also be unique and unique in similar designs. Only in this way can we strengthen the recognition and memory and achieve good visual effects.
4. Layout
The various layout methods and rules we described in the chapter of layout design are also applicable to the design of brochures. It should be noted that there are many changes in the form and format of brochures, and they should be treated differently according to different situations when designing.
brochures with fewer page numbers and smaller area should be designed with eye-catching layout features; Color and image should be clear and prominent; Among the elements of layout design; The main text can be appropriately larger.
For brochures with more pages, due to more contents to be expressed, in order to achieve a unified and holistic feeling, attention should be paid to the use of grid structure in layout; It is necessary to emphasize the changing relationship of rhythm and keep a certain amount of blank; The relationship between colors should be coordinated as a whole.
In order to avoid paying attention to the single-page effect surface and not grasping the overall situation, the following methods can be adopted to control the overall effect:
First, determine the creative thinking of Yan, and determine the format and number of pages according to the budget situation; And according to the standard layout, the graphic content will be reduced and arranged together in proportion, so as to observe and compare comprehensively and adjust reasonably.
Find out the * * * factors in the whole book, set some standards or use images, and arrange these main factors before designing other factors. Grasp several key points in the whole book, and control the overall layout with points, so as to achieve unity in unity and unity in change, and achieve harmonious and perfect visual effects.
full open width 889×1194 positive degree 787×192
open width 875×58 positive degree 775×53
four open width 43×575 positive degree 52×37
eight open width 42×285 positive degree 37×26
.
the resolution is 3
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open as many sheets of paper as you can.
for example, the 16K is to issue 16 sheets in total, and the folio is to issue two sheets.
how big is the first drive?
full-opening correctness: 78x18
generosity: 88x118
printing paper specifications
The so-called paper with eight openings is cut into several parts, for example, the paper with eight openings is 1/8 of the full opening (cut three times in pairs). Before design, the paper size should be selected first, because the printing machine can only use a few kinds of paper (usually full open and full open), and then cut it into the required size with the machine after printing once, so don't use special specifications other than the following table if you have nothing to do, so as to avoid wasting the layout if the paper is not printed satisfactorily.
Because the machine grabs the paper and moves it, the edge of the paper can't be printed, so the original size of the paper will be larger than the actual size, and the blank part of the edge will be cut off after printing, so there will be a difference between the full size and the cut size. If the poster deliberately leaves a white edge, you can choose not to cut it.
open size full size (mm) cut size (mm) common paper
full open B1191X787142X751 wall newspaper
opposite (half open) B2787X545751X521 poster
3 open 787X363751X345
4 open b3551. 8 open B4393X272375X26
16 open B5272X19626X18726 hole loose-leaf notebook
32 open B6196X136187X13
64 open B7136X9813X93
Chrysanthemum fully open A1872X621842X594 poster. 4X28
Chrysanthemum 4 open A3436X31421X297
Chrysanthemum 8 open A431X218297X21 photocopy paper
Chrysanthemum 16 open A5218X15521X148 manual
Chrysanthemum 32 open A6155X19148X15, Ju 64 Kai A719X7715X74
General process of offset printing:
Design drawing → Finalization OK→ Output film → Making PS version → Printing on computer → Various printing processes → Finished products warehousing or shipping
Some dimensions
General standard dimensions: "Specific situation, Look at the actual needs "
standard size of three-fold advertisement A4)21mmx285mm
standard size of general brochure A4) 21mmx285mm
standard size of document envelope: 22mmx35mm
poster: standard size: 54mmx38mm
standard size of flag hanging: 8-slit 376mmx265mm4-slit 54mmx38mm
handbag: standard size: 4mmx285mm. 285mm
business card: 9mmX55mm
envelope
No.1 165X12, No.2 176x11
No.3 176x125
No.4 28x11
No.5 22x11
No.6 23x12
No.7 23x12. The varieties and specifications of some commonly used printing paper are introduced as follows.
1. letterpress paper
letterpress paper is the main paper for letterpress printing books and magazines. Relief paper can be divided into four grades: No.1, No.2, No.3 and No.4 according to the composition ratio of paper materials. The number of paper represents the quality of paper, and the greater the number, the worse the paper quality. Relief printing paper is mainly used for relief printing machines. The characteristics of this kind of paper are similar to those of newsprint, but they are not exactly the same. Because the ratio of pulp and pulp are better than newsprint, the fiber structure of letterpress paper is relatively uniform, and the gaps between fibers are filled with a certain amount of fillers and sizing agents, and also bleached, which forms the adaptability of this paper to printing. Slightly different from newsprint, its ink absorption is not as good as newsprint, but it has the characteristics of uniform ink absorption; Water resistance and whiteness of paper are better than newsprint. Letterpress paper has the characteristics of uniform texture, lint-free, slightly elastic, opaque, slightly water-resistant and certain mechanical strength.
weight: 49 ~ 6) 2g/m2.
specifications of flat paper: 787×l92, 85×ll68, 88xl23; And some paper with special size specifications.
specifications of the web: the width is 787mm, 192mm and 1575mm, and the length is about 6m ~ 8OOM.
2. Newsprint
Newsprint, also called white newspaper, is the main paper for newspapers and books. The characteristics of newsprint are: the paper is soft and elastic; Good ink absorption, which ensures that the ink is fixed on the paper quickly; After calendering, the two sides of the paper are smooth and lint-free, so that the prints on both sides are clear and full; Have certain mechanical strength; Good opacity; Suitable for high-speed rotary printing. This paper is made of mechanical wood pulp (or other chemical pulp) and contains a lot of lignin and other impurities. Not suitable for long-term storage. If the storage time is too long, the paper will become yellow and brittle, and the water resistance is poor, so it is not suitable for writing. Must use printing ink or book ink, ink viscosity is not too high, when lithography.