Speaking of Yue Zhonggui cosmetics in Suzhou, Suzhou bureaucrats, gentry and wealthy businessmen gathered in the late Qing Dynasty and the early Republic of China, and the pollen industry sales market was relatively prosperous. At that time, there were several shops dealing in cosmetics such as rouge powder in Suzhou, including Kong, Jin Huachun, Dan and Dai, among which Yue Zhonggui was the earliest.
Yue Zhonggui is a famous century-old shop in Suzhou. The store was founded in the inner city of Nagato. According to the story of Tai Su Elk, in April of the tenth year of Xianfeng (1860), during the Taiping Heavenly Kingdom War, there was a sea of fire inside and outside Nagato, and the mouth of Qufang Wu was at the crossroads where the fire burned, bearing the brunt, and all shops and residents were burned to the ground. In the middle of the month, Guangxi was not spared from the disaster of war. After the war, they moved to Guanqian Street for a rally. The gold-lettered signboard inscribed by Wang Yun, a famous calligrapher at that time, was inscribed in three years (1864) and has a history of more than 20 years.
In mid-June, Gui moved from Nagato to Guanqian. The storefront is on the east side of the east foot gate of Xuanmiao Temple, a small building on the second floor, which was opened in the second year of high school. 1930, Guanqian Street was widened, and in the middle of the month, Guangxi was rebuilt into a three-story building. As the base area has been reduced to about 40 square meters, we rented the land for viewing and production from Sun Palace of Sanqing Temple, and the workshop was partially built into a two-story building with four bays and four bays and two bays, with an area of about 300 square meters.
Wu Shensheng, the founder of Yue Zhonggui, was born in the 24th year of Jiaqing in Qing Dynasty (18 19) and once served as an official in Beijing. Wu Shensheng was exempted, and the opening day coincided with the Mid-Autumn Festival. Therefore, he named the shop Yuezhonggui, and the products were marked with the words Yumin. The traditional product of alkaline soap powder that started operation is Yutu. Boxed duck egg powder and bottled hair growth powder are also jade rabbit patterns.
In mid-June, when Gui was founded, it was the time when Ciling listened to politics. At the beginning, there was no manual workshop serving his luxurious life near the palace in Beijing. At that time, Wu Shensheng was an official in Beijing, obtained the Qing court formula, and hired a fragrant powder master to return to the Soviet Union to open a very distinctive fragrant powder shop. The fragrant powder was once a tribute of the Qing court, also known as palace powder. In order to expand his influence, Wu Shensheng took the family secret recipe (made of natural incense, cinnabar and borneol) as a diarrhea medicine and gave it away from the first day when he founded Gui in Suzhou, which was called San. This kind of goodwill is the owner's unique business experience. Therefore, as soon as the urban poor and villagers get this disease, they want to go to the Mid-Autumn laurel tree to get this medicine. This medicine has an effect as soon as it is applied, and the effect is remarkable, so the reputation of laurel in Mid-Autumn Festival is widely circulated.
Since Guangxi started its business in the middle of the month, traditional products have been flowing continuously, including palace powder, duck egg powder, hair tonic oil, hair wax, snow pollen, hibiscus oil, alkali soap, Beijing soap, perfume and sesame oil. Honey, rouge, incense, incense, benzoin, etc. Some of them are made by the secret recipe of Qing palace. For example, hair tonic oil is also called hair oil, and its varieties include rose oil, jasmine sesame oil, violet oil and safflower oil. The perfume for preparing hair tonic is specially purchased from Shanghai Chihuatun Foreign Firm and Chen Jian Foreign Firm, which is very elegant. Tea oil, a vegetable oil, is characterized by non-volatilization, lasting hair moistening effect and fragrance, which is suitable for rural women, but it is easy to get dusty. Then mineral oil is used to produce hair growth oil, which is not easy to dust, but volatile and suitable for urban customers. Both head oils have their own advantages, so they are produced at the same time to meet the needs of urban and rural areas.
In addition to selling specialty cosmetics, Gui Zhong also distributes a large number of holiday products. There are headdresses worn by women, corsage hung on the chest and vase flowers inserted in vases. In addition, the compact mirror box, which is very popular with rural women, was purchased from Changzhou, which is famous for producing compact boxes. There are also bed flowers, hair bags, red carpets, fruit bowls and so on. It is also a favorite product of urban and rural people.
Guangdong Heavy Tank was originally operated by Dafang. By the end of 1925, Guangdong Heavy Tank had branches in major commercial ports in Beijing, Tianjin, Shanghai and Han. In Shanghai, the Moon Cabinet is located in Zhoujinli, a famous cosmetics distribution center (now around the intersection of hankou road and Shanxi Road). Later, Yue Zhonggui of Suzhou began to move from a big house to Wu Weizhe with four rooms. After Wu's death, Wu's second son inherited the business of this shop in the middle of the month. He loves music, works as a music teacher in yancheng middle school, Suzhou, and is indifferent to his family business. Management matters were entrusted to Song Jintang as an agent, and the store business was declining. In order to inherit the ancestral business, in 1938, Tong Wu and Wu Dong contributed 50/50 each. Wu Dong grew up in Guangxi in the middle of the month and was familiar with chemical production. Later, he was admitted to the Chemistry Department of Shanghai Hujiang University. 1940 after graduation, he took over the store business and decided to revitalize it, making Guangxi turn from decline to prosperity in the middle of the month.
After the establishment of People's Republic of China (PRC), Zhonggui was a public-private partnership in 1956, which merged with Yuanyuanxiang Wool Shop next door and was named Yuezhonggui Department Store. At that time, the business area was 120 square meters, mainly engaged in small department stores and cosmetics. Later, the outlets were adjusted and merged into Xingye Rubber Store, Kant Silk Store and Defengxiang Silk Store. In this way, in the middle of the month, Guangxi changed from a small store to a big store, and from specialty store to a comprehensive store. In the middle of this month, there are 8 cabinets, including makeup, enamel, rubber, bedding, underwear, clothing, small department stores, towels and socks. There are about 2200 kinds of goods, including more than 300 kinds of cosmetics and more than 0/000 kinds of small department stores/kloc.
1966 During the Cultural Revolution, the old signboard set up by Yue Zhonggui in Tongzhi for three years was smashed and renamed Chunlei Store.
1977, the old house of the store was rebuilt, and its original name was restored two years later. 1980 10, the new house in central Guangdong and Guangxi was completed. With the approval of Suzhou Municipal Bureau of Commerce, Yuezhonggui Department Store was renamed Yuezhonggui Women's Clothing Store and officially opened on 198 1 10.