1. Create a Tik Tok account: If you don't have a Tik Tok account, you need to register and create an account dedicated to selling calligraphy works.
2. Make attractive content: Make attractive content on Tik Tok, which can show the creative process of your calligraphy works, show the finished works and explain calligraphy skills. Make sure that the content can attract the attention of the audience and make them interested in your work.
3. Establish brand image: Establish your own brand image on Tik Tok, including user name, avatar, profile, etc. Ensure that your brand image can match the calligraphy works, showing professionalism and trust.
4. Show the works and provide purchase information: show your calligraphy works in the video, and provide detailed information and purchase methods of the works in the video description or comment area, such as price, size, material, purchase link, etc.
5. Interaction with the audience: Actively interact with the audience, reply to comments, communicate privately, and establish good relations. Can answer the audience's questions about the work, accept customized orders, or provide customized services.
6. Live broadcast of Tik Tok: Use the live broadcast function of Tik Tok to show the process of calligraphy creation, interact with the audience in real time, and conduct works auction or promotion activities.
7. Cooperative promotion: We can consider cooperating with other Tik Tok users or brands to expand the exposure and influence.
8. Provide convenient purchase methods: In order to ensure that the audience can purchase your calligraphy works conveniently, you can consider using the function of Tik Tok Store or providing other purchase methods in the video.
Matters needing attention in selling calligraphy works in Tik Tok
1. Pay attention to content quality: ensure that your calligraphy works are of high quality and unique. Carefully select each work and make sure that they are carefully framed and photographed so as to show their true beauty in the video.
2. Provide a detailed description: provide a detailed description of the calligraphy works in each video, including the name, size, materials used, creative background and other information. This will help potential buyers to better understand the works and make purchase decisions.
3. Show the creative process: Consider using video to show the process of your calligraphy creation. This will attract the attention of the audience and let them better understand your artistic skills and creative process.