It is still widely promoted here, and only Beijing and Shanghai, the two major international A-class auto shows, rotate once a year, and this year coincides with the venue rotation to Beijing.
Earlier, it was predicted that Chengdu Auto Show would replace Beijing Auto Show as the weather vane of China auto market this year. However, the main engine factory that has been dormant for half a year has turned Chengdu into a blessed place to sell cars, and there will be some forward-looking models coming to Chengdu in the future.
This can't help but make people guess that many people in the industry may already know that the Beijing Auto Show will be held as scheduled, but there are some episodes in the middle. Almost all foreign executives are absent from the Beijing Auto Show, which seems to radiate another signal, that is, this time is the home of real China people, and it is time for the China brand to show its strength.
In this article, let's talk about the representatives of North, South and China, Beiqi GAC and Dongfeng Motor.
Coincidentally, all three companies regard the development of new energy as the main line of the auto show.
BAIC: Technical reserves and mass production works are slightly insufficient.
Beiqi's new energy development was the earliest. Relying on the restrictions of Beijing's travel policy and the advantages of BAIC's own network car, the sales volume has been rising steadily, but the disadvantages have gradually become prominent.
That is, the average family has a low willingness to buy.
With the rapid development of new energy sources in China, BAIC has also felt the impact of the new forces of car-making, and the upgrading of technology and vehicle types is imminent.
Last year, BAIC's brand-new logo and electric concept car were unveiled. After a year, BAIC once again brought a brand-new concept car. This time, the concept car grasped the "China element" and "Ruishi front face", the curved body design inspired by ancient China calligraphy, and the interior atmosphere of China traditional architecture and furniture design style.
As far as design is concerned, it is enough to impress China people who love traditional culture.
As for its core, we only know that it has a battery life of 800 kilometers and is equipped with L4 autopilot technology, which is no stranger. Some brands have added these to the production of cars.
Therefore, the pace of BAIC can be accelerated.
Actually, the focus of BAIC is Jing -X7? PHEV, this is the first plug-in hybrid vehicle of BAIC.
1.5T turbocharged direct injection engine+efficient drive motor, with comprehensive power of 234kW and comprehensive torque of 460N? M, the pure electric cruising range is 83km? The product has certain competitiveness, but the disadvantage is that the price is high, and the starting price is more than 654.38+0.8 million yuan.
This may be a chronic disease of BAIC. Although it yearns for "brand up", it is not very convincing. I don't know how much this concept car will be reflected in the production car next.
If you can really rely on the "future", you may be able to occupy a certain market share. Of course, BAIC also needs to solve the inherent brand image of consumers and how to achieve real "high-end".
GAC: New energy sources have been diversified.
First of all, let's look at the sales volume of GAC New Energy,1-August, Aion? S*** sold nearly 26,000 vehicles, ranking third in the new energy sales list, with a gap of less than 1 10,000 vehicles.
Of course, you will say that the average monthly sales volume is not worth mentioning compared with Tesla, but GAC New Energy has not achieved such results for a long time, and it has taken a detour in the middle.
Jin Shu believes that all this is due to the birth of Guangzhou Automobile Research Institute.
From research to research and development, GAC has grasped the main selling points of new energy in the future, with fashionable appearance, simple interior and intelligent use, and the release of Ai 'an series models has also restored the original concept car.
For GAC, efforts have been made to build a new energy architecture. So far, AEON sequence has owned AEON V, AEON S and AEON LX, covering different market segments.
GAC's ambition does not stop there. The first hydrogen fuel production car was unveiled at the previous Guangzhou Automotive Technology Day. Compared with many brands that are still in the exploratory stage, the pace of GAC has begun to take off.
At the Beijing Auto Show, GAC brought a pure electric hardtop roadster-ENPulse.
According to the official introduction, Shadow Motion has both the world's top risk control strength and the dynamic posture of a sports car. The fuselage adopts a new "electroluminescent" coating, and Shadow Motion also creatively introduces AR-HUD technology to start the "racing mode". It can be seen that GAC is moving towards luxury and sports, and it is also announcing to the world that GAC has amazing imagination and we can hand over world-class answers.
The above can be said to be the highest goal of GAC. From the imitation of Honda and Toyota models, to the research and development of models in line with China's automobile consumption market, and then to the vision of the future, GAC has begun to have its own label.
Of course, GAC is still a car company mainly based on fuel vehicles, and the development of new energy is still in the process of exploration. What kind of car can be truly praised by the market without price restrictions? This may be the direction that GAC needs to think about next.
Dongfeng's auto show release can be summarized in one sentence, dazzling.
Dongfeng: I don't want to be just a brother.
There are too many new things, so choose the most important one.
Lan Tu still remembers Dongfeng new energy brand that just entered the market.
Only two months after the world launch of the first concept car, iLand, Lan Tu, another brand-new concept car, Lan Tu? IFree appeared at this auto show. Dongfeng seems to announce to everyone: we are ready long ago.
Lan Tu brand is positioned in the field of high-end new energy.
Lan Tu? IFree is positioned as a "large, medium and high-end intelligent electric SUV with zero anxiety", which is expected to meet users' expectations for high-value, high-performance, high-intelligence and high-quality electric vehicles.
As we all know, in addition to Tesla, the word high-end is a big threshold for the new energy market. You can get the title of "high-end" from materials, power and intelligence, but for the consumer market, how people are willing to spend money has become a difficult problem.
Therefore, we can understand that Lan Tu is trying to get rid of the inherent image of Dongfeng brand and find a way of its own.
Although it is a little late, the plan is not conservative at all. Fang Lu, CEO and CTO of Lan Tu Automotive Technology Company, said that since 20021,Lan Tu Automobile has put at least one new car on the market every year; In the next three to five years, Lan Tu Auto's products will cover many market segments such as cars, SUVs and MPVs, and expand the product lineup of high-end electric vehicles.
It seems a bit like Tesla, a car, which I made. As for the price and style, you can choose at will.
Lan Tu's strategy is a bit risky, but it is a late easterly wind that must be caught up.
At the Beijing Auto Show, many brands set the time for the outbreak of new energy in 2025, which means that there is not much time left for Dongfeng.
Fortunately, Dongfeng is not only a line in Lan Tu, but also shows the latest technical highlights of various fronts at the auto show, such as HD 120 electric drive assembly, which is a "five-in-one" (drive motor, generator, drive motor controller, generator controller and gearbox are integrated) high-integration hybrid drive assembly independently developed by Dongfeng Technology Center, and supports EV, engine direct drive, series, parallel and braking.
In addition, Dongfeng Hydrogen Ship, the first hydrogen fuel cell passenger car, made its debut. It is equipped with a medium-power battery stack and a 50kW fuel cell system independently developed by Dongfeng. The highest efficiency of the hydrogen fuel cell system can reach 55%, and two 52L 70MPa hydrogen cylinders are used. The hydrogen charging time is less than 3 minutes, and the NEDC cruising range can reach 500 kilometers.
Whether struggling to catch up or accumulating, Dongfeng has shown us a different future development trend. Under the guidance of the Group, the development of fuel and new energy of various brands is proceeding in an orderly manner.
As the big brother of China automobile industry, Dongfeng obviously doesn't want to lag behind others. Its positive subjective consciousness is good, but it needs to be tempered in the market like BAIC and GAC.
Use world-renowned brands to temper competition, and use new forces to build cars to temper competition. This kind of competition may be more intense than the era of fuel vehicles, because consumers' choices are no longer single, but at least, everyone is on the same starting line.
Good luck to BAIC, GAC and Dongfeng, which hope to make great achievements. We have seen that you really want a better figure.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.