Tea packaging is the key to ensure the quality of tea in the fields of purchase, sale, storage and circulation. A delicate and unique tea packaging can not only give people beautiful enjoyment, but also directly stimulate consumers' desire to buy in today's supermarkets and changing sales methods, thus achieving the purpose of promoting sales and playing the role of silent salesman. Good tea packaging has collection value and can be reused as reusable packaging, which not only saves resources, but also promotes tea culture. A good tea packaging design must have a good foundation, which is the most essential thing of packaging, that is, how to keep the quality of tea from deteriorating. Only by fully understanding the characteristics of tea and the factors that lead to tea deterioration can we choose suitable materials and use them reasonably according to these characteristics to achieve perfection. Especially pure natural and pollution-free green food, it is necessary to strengthen environmental awareness and meet people's demand for returning to nature.
The characteristics of tea are determined by the physical and chemical composition and quality of tea, such as hygroscopicity, oxidation, adsorption, fragility and variability. Therefore, when designing tea packaging, we should consider using suitable materials for packaging according to the above characteristics. It is necessary to choose a composite material with good moisture resistance, oxygen resistance, light resistance, odor resistance and certain tensile strength. According to investigation and study, polyester/aluminum foil/polyethylene composite is better used in the market at present, followed by stretched polypropylene/aluminum foil/polyethylene composite. These are often called aluminum platinum summer films, which are small daily tea bags. Now there is a new kind of packaging box, which is made of paper. The upper and lower lids of cans are made of metal, and the cans are offset paper/paper aluminum foil/polyethylene. The fresh-keeping effect is very strong, and it is much lighter than metal cans, and the design means are richer and more beautiful, giving designers more room to play.
Tea packaging can generally be divided into two categories, namely, large packaging and small packaging. Large packaging, also known as transportation packaging, is mainly for the convenience of transportation, loading and unloading and storage. Generally, wooden cases, corrugated boxes, iron drums or tin drums are used. Small packaging, also known as retail packaging and sales packaging, can not only protect the quality of tea, but also have certain ornamental value, which is convenient for publicity, display, exhibition and carrying. There are many kinds of small packaging, which can be divided into hard packaging, semi-hard packaging and soft packaging according to different materials. For example, hard packaging includes tin cans, tin cans, porcelain bottles, glass bottles, craft wooden boxes, bamboo boxes, craft gold boxes and so on. Semi-rigid packaging has various cartons; Soft packaging includes paper bags, plastic food bags and various summer bags. The design can design suitable materials according to different needs.
When designing tea packaging, the first thing to consider is its material and structure. Whether the packaging material is suitable or not directly affects the quality of goods, which is also determined by the attributes of tea, a special commodity. Therefore, it is generally easy to choose materials with precise structure and easy opening to make tea packaging. With the development of packaging industry and the combination of modern high technology, many new types of packaging have appeared. There are also many novel and unique tea packaging in the market, but some packages seem to be high-grade, but they tend to be over-packaged, and some are divorced from the attributes of commodities and blindly pursue a gorgeous decoration and floating colors, which is inconsistent with the quality of tea itself. For example, there is a kind of tea packaging with gold-plated plastic carving on the market. From the packaging, there is no information to be conveyed by any commodity, which gives people the impression that it is handicrafts, not tea.
Analysis of tea packaging technology and method
As one of the three major non-alcoholic beverages in the world, tea is known as the beverage of 2 1 century, and is favored by the world for its natural, nutritious and health-care quality characteristics. As a special commodity, tea is often damaged by imperfect packaging. In order to realize long-term storage and transportation, tea needs effective packaging.
1, technical requirements for tea packaging
Tea contains ascorbic acid, tea tannin, theanine, aromatic oil, protein, catechuic acid, lipids, vitamins, pigments, pectin, enzymes and minerals. These components are easily affected by humidity, oxygen, temperature, light and environmental odor. Therefore, the influence of the above factors should be weakened or prevented when packaging tea. The specific requirements are as follows:1.kloc-0/.2 antioxidant 1.3 high temperature resistance 1.4 shading 1.5 gas barrier.
2, the packaging method of tea
As a special commodity, tea packaging is different from other general commodities due to its own and objective conditions. At present, the commonly used tea packaging methods are: 2. 1 metal can packaging 2.2 paper box packaging 2.3 plastic molded container packaging 2.4 composite film bag packaging 2.5 paper bag packaging.
Color Psychology of Tea Packaging Design
In tea packaging design, color is one of the most active and sensitive visual elements that affect visual experience. Color has a strong visual impact, but also easily causes people's psychological changes and emotional reactions. One of the important factors for the success of tea packaging design is the reasonable application of packaging color. It requires designers to have rich knowledge of color theory and careful observation of color, and fully understand the appreciation habits and aesthetic psychology of different objects, master the psychological law of people's understanding and appreciation of tea packaging color, and give color greater charm.
First, the color psychology of tea packaging
In the color design of tea packaging, some colors give people a magnificent feeling, some colors give people a simple and steady feeling, and some colors give people a fresh and beautiful feeling ... Different colors are used in different tea packaging designs, resulting in different emotional and aesthetic feelings. Green is often the first choice for tea packaging design, because green itself is the color of tea trees, and many teas will appear green after brewing. In most people's life experience, green is the first visual impression that tea gives people. Psychologists believe that green is the decisive basic color and the color of survival instinct, which has a positive effect on people's psychological peace and cultivation. Quiet green creates the necessary balance for our uneasy life, guides us to rest, helps us get rid of irritability and enter the desired harmonious realm. If green can produce a comfortable effect, then brown is a solid, honest and simple color. Its psychological reaction is solid and stable, almost dull and boring, as serious as a mother but trustworthy. Brown, like the ground, is a solid and safe soil under our feet, which is often a pleasant feeling of enjoyment and comfort. The packaging of "China Famous Tea" in two different colors reflects the different psychological feelings brought by the above two colors. The light green design style gives people a quiet and cordial feeling, as if the spring breeze on your face is refreshing. A large area of green has played a quiet role, creating a comfortable sense of tranquility, which is conducive to people's spiritual relaxation and giving psychological comfort to those consumers who live in cities and are eager for nature. The light brown design style has a steady and concise overall effect. The use of light color weakens the negative reaction of brown itself to people's boredom, and it creates a mature and steady feeling. It conveys rich connotations with almost plain colors, and plain expression is the true meaning of life. The layout of these two design pictures is exactly the same, and consumers have different psychological reactions only through the color difference, thus creating different product impressions in consumers' minds. Here, color has become the primary factor for consumers to identify goods and form the impression of goods, and the charm of color can be seen from this.
Relationship between color psychology of tea packaging and times, ethnic areas and social psychology
1. The relationship between color psychology and age of tea packaging.
2. The relationship between tea packaging color and ethnic areas.
3. The relationship between color psychology and social psychology of tea packaging.
Tea packaging should meet the standards.
At present, tea packaging has broken through the original traditional model. In addition to packaging such as iron boxes, paper bags, cartons and plastic bags, wooden packaging, ceramic packaging and craft packaging have entered supermarkets, attracting people's attention. Wooden packaging is antique and unique in shape. Sculpture, mosaic, calligraphy and other artistic means are used here, among which there are many famous works, which are very tea culture. Using it to package tea leaves not only keeps the color, fragrance and taste of tea leaves, but also is not easy to deteriorate. Ceramic packaging occupies a certain proportion in tea packaging, which is exquisite, elegant and colorful. Coupled with its unique shape, some pots are exquisite and elegant, some pots are dignified and elegant, and some pots are carved, inlaid, painted with gold, printed with silk and decorated with earth, which is pleasing to the eye and suitable for more people's tastes. With the warming of home decoration, various kinds of craft packaging are becoming more and more popular. The technological packaging of tea can be used to preserve and appreciate tea. Modeling is often new, strange and special, which can not only arouse people's imagination, but also have a modern sense. From the material point of view, there are metal products, glass products and composite products, which inadvertently add a flavor of oriental art at home. So it is widely welcomed by consumers.
The tolerance of the actual net content and net content of tea in quantitative packaging shall conform to the specified single negative deviation and average negative deviation, and there shall be no lack of scales. According to the national regulations on the measurement and inspection of tea for import and export, the tolerance between the actual weight and the marked weight is: bulk tea 10kg is 0. 14kg, 0.25kg is 0.5g for 40kg small package tea 100g and 2.5g for 500g ... With the development of market economy, the competition among enterprises is becoming increasingly fierce. Therefore, while improving the quality of tea products, we should also pay attention to the quality of product packaging, which conforms to national standards.
Color and image design
Color is the most attractive to customers in packaging design. If the colors are properly matched, it will make consumers feel pleasing to the eye and attract their attention. The color of packaging is restricted by the attributes of goods, and the color itself has its own attributes. Therefore, we should be cautious in the use of color, strive for less but fine, concise and lively. Or fresh and elegant, or gorgeous and moving, or simple and natural, we should not only consider the customs and appreciation habits of consumers, but also consider the different grades, occasions, varieties and characteristics of goods and use different colors. Design should pay attention to the unity of color and overall style. You can't use too many colors, it won't cause withering, and you can't use gold and silver everywhere, giving people a flashy feeling. When designing, we should consider the comparison with similar products, investigate and analyze similar products, learn from each other's strengths, and design competitive packaging that can stand out from many commodities.
Image design of tea packaging
The pattern design of tea packaging can make the goods more vivid and interesting. However, some packaging patterns are old and complicated, not commercialized and lack a sense of the times. They are repetitive and have no personality. Ancient patterns such as dragons and phoenixes are everywhere. Tradition is not reoccupation, let alone moving. Nationality can not be represented by drawing a dragon or a phoenix. It should be endowed with new contents, new life and new forms. It is necessary to run through a spirit and embody a charm. Tradition should be one. Traditional patterns can be transformed by modern methods to make them more modern, symbolic and concise. The real traditional packaging gives people a sense of culture, connotation and difference, which is also in line with the personality of tea.