If you walk down the street wearing "China Li Ning", wearing white rabbit toffee perfume, holding a toilet water cocktail and wearing the lipstick of the Forbidden City, you may get more attention. So, what is the "national tide"? What are the design features of "National Tide" style?
1. A stout and direct font
As a hieroglyph, Chinese characters have a cool mystery. Take the printing of "China Li Ning" as an example. When the word "China Li Ning" is displayed in the form of Song Tian Zige, does it remind you of Supreme, which is famous for its box logo? At the same time, this box logo reminds us of the red seal of China. When "China Li Ning" uses traditional calligraphy font design, it is easy to remind us of the sports meeting in 198s and 199s, and people can't help feeling "rustic" and trendy.
when the retro style collides with the sense of simplicity, the national tide is coming out.
besides the national fashion of fonts on clothes, the font design in graphic posters is also very interesting. A series of poster designs recently released by Xicha have used a lot of calligraphy and boldface. Retro fonts and color matching are very national.
and these fonts, whether in calligraphy, song style or black body, have thick strokes, giving people a heavy feeling. At the same time, the typesetting of these fonts is relatively direct, and the horizontal and vertical themes are prominent.
Second, the color matching with high saturation
When it comes to the color matching of the national fashion design, many people will immediately associate it with the classic China Red, such as "China Li Ning" that appeared above.
In addition to China red, red, blue, red and green, which are full of retro classics, CP:
In fact, in addition to the classic collocation of red, other colors will be used in the national tide design, and the saturation of these colors is relatively high.
For example, the quintessence stationery set jointly launched by Chenguang and Bazaar Fashion:
Illustration color matching used in Jianlibao's new packaging:
Third, China's characteristic elements
The third characteristic of Guochao design is the use of elements with China characteristics. For example, Wangzai milk, which combines the characteristic clothing and packaging of 56 ethnic groups,
Telunsu milk with Beijing embroidery painted on the packaging;
Bath lotion with classic white rabbit pictures printed on the packaging;
Firecrackers, New Year pictures and couplets that are common in Chinese New Year are moved to posters;
There are also classic Hong Kong style signs, neon lights and other elements that can also be used in graphic design;