The symbolic creative logo is round as a whole, and consists of China ancient coins and Tai Chi pictures. Square hole coins represent the characteristics of the financial industry, and Taiji modeling symbolizes that Dongying Bank is rooted in the fertile soil of the birth and growth of Chinese culture in the Yellow River Estuary. At the same time, the wealth of customers is like a yin-yang cycle, which is endless and sustainable.
The inner side of the outer circle represents the management mode of Dongying Bank, which can not only deal with customer problems flexibly, but also respect and keep promises with a rigorous attitude. The whole graph is dynamic, which indicates that Dongying Bank has never-ending growth vitality under the dual drive of business and culture. The symmetrical letter "C" in the emblem is the prefix of English Citizen, which shows Dongying Bank's strategy and determination to be a citizen bank.
The Chinese abbreviation of the font logo "Dongying Xing" is "Six-body Li Shu" written by Liu Bingsen, a famous Chinese calligrapher and graphic painter. Thick, steady and elegant, the font designed is in English, which echoes Chinese and has both traditional and modern aesthetics. It means that Dongying Bank insists on steady and prudent development, gives full play to the advantages of flexible system, keeps pace with the times and keeps innovating.
The background color of the color logo is China red, which is very similar to the national flag red, representing enthusiasm, passion, sincerity and auspiciousness, implying that Dongying Bank actively creates a vibrant business atmosphere and aims to provide satisfactory services to customers; The emblem is golden yellow and bright, representing bumper harvest, happiness and auspiciousness, implying that Dongying Bank is in a golden period of development. The combination of China red and golden yellow represents the bright future of Dongying Bank.
The overall shape is symmetrical, concise and soft, easy to remember and identify, timeless and strong in design.
Cultural concept of integration of knowledge and practice, profound business, high quality and wide range of products, and the future.
Post it: L: I'm from Dongying Bank. Qi: I love the bank and have a happy job; Love the post and strive for perfection; Go all out for a glorious cause; To achieve yourself, act now!
Enterprise spirit: not afraid of strong hands, seeking truth and innovation; Perseverance, self-reliance and ambition.
Purpose of the firm: to serve citizens, repay shareholders, build Dongying and benefit employees.
Business objectives: to build a characteristic bank, a boutique bank and a harmonious bank. Values: Comrade, unity and common development; Rely on morality, energy and contribution. Training: surpass yourself every day and pursue Excellence in everything. Motto: find problems in time and correct mistakes quickly. Management policy: strengthen management; Solve problems in development; Seek a breakthrough in exploration. Business philosophy: solid foundation and strong end, steady operation, energy storage and momentum, only half a beat. Service concept: all for customers, all for customers. Management strategy: all work is market-oriented, business service is customer-oriented, performance appraisal is benefit-oriented, and employee appraisal is efficiency-oriented. Management principles: people-oriented, understanding and respecting morality, observing rules and disciplines, and strictly rewarding and punishing. Management norms: management according to law, everything is standard; Democratic management, everything happens for a reason; Scientific management must be based on facts. Employment standards: having both ability and political integrity, focusing on morality; Integrate theory with practice, and those with practical operation ability are preferred; Organizational recognition is consistent with the support of the masses, and the support of the masses takes priority. Team management concept: only by doing can we have status, only by contributing can we be treated, and only by having the ability can we develop. Corporate image: flexible and efficient, honest and civilized. The image of cadres: far-sighted, pragmatic, knowledgeable and responsible, taking the lead in setting an example. Employee image: lofty ideals, noble morality, rich knowledge, exquisite business, excellent performance and elegant taste. Evaluation criteria: the fundamental interests of Dongying Commercial Bank. * * * Principle: Do not dispute through consultation, repay kindness without complaining, and do not compete. Post belief: sincere, win customers; Work hard and achieve yourself! Ideal positioning: give happiness to customers and keep confidence to yourself. Work order: the headquarters turns around the grassroots, the grassroots turns around the customers, and the whole bank turns around the market; Grassroots first, headquarters first, external first, internal first, business first; Leading service staff, backstage service front desk, and the whole behavior serving customers; There is no obstruction in upper and lower information, no obstacle in left and right communication, and no problem in internal and external relations.