I'm glad to answer your question. I am Lao Song, the mirror of calligraphy. You will certainly gain something from my answer. Let me explain it to you in detail. My explanation will certainly help you.
First, through my long-term teaching, I personally think that a calligraphy class has two best word-of-mouth publicity. Let me talk about one first, that is, to be a strong teacher and a good teacher. The key is that calligraphy teachers should have strength and education. This is what a professional teacher should have, and it is also a hardware facility. He is the teacher we need in calligraphy class. In addition, he is a professionally trained teacher and has a high understanding of calligraphy. Because now calligraphy has lost some practicality and can only be developed in art ... so the requirements for teachers are higher, so that we can go further. If we go further, our reputation will naturally accumulate, which is the first point I want to say.
Second, we have the above teachers and advantages, and have a clear understanding of calligraphy. Then it's a student problem. After the training of our calligraphy class, we can make achievements in one or two years at the earliest. Organize students in calligraphy classes to participate in some activities and calligraphy exhibitions and get some rankings. Naturally, someone will give us a thumbs up. These are all about fighting for strength and speaking by strength. When children make achievements, our word of mouth is naturally publicized, especially some parents who follow us to learn calligraphy, recognizing that we have many works, which are actually spread to us by these parents. So we do some activities, or exhibitions, so that these parents can know our strength as much as possible and recognize us, then our reputation in their minds will be improved. After being promoted in their minds, they will give us free publicity like the media, and our reputation will naturally be improved.
Third, you can also take some lectures on calligraphy knowledge, build a platform or an official WeChat account to let parents know about calligraphy and so on. Some media publicity, service facilities and reward systems in our class can arouse the enthusiasm of parents and teachers, and contribute to the reputation of our calligraphy class invisibly. However, we must bear in mind that in the end, we must take your strength and efforts to speak with your works and form an influence around our calligraphy class.
These are my personal views and answers. It will definitely help you after reading it!