The design pattern and moral characteristics of the emblem
The upper part of the emblem shows the shape of the skater, and the lower part shows the heroic attitude of the skier. The dancing lines in the middle are smooth and rhythmic, representing the ice and snow slides and festive ribbons in the undulating mountains of the venue, adding a festive visual feeling to the emblem and symbolizing that the Beijing Winter Olympics will be held during the Spring Festival in China.
The main color of the emblem is blue, which symbolizes dreams and the future, and also symbolizes the brightness and purity of ice and snow. Red and yellow are derived from the national flag of China, representing the passion, youth and vitality of sports. They absorbed the characteristics of China's calligraphy and paper-cutting in the form of Beijing 2022 font, enhanced the cultural connotation and expressive force of the font, and also reflected the sense of integrity and unity with the emblem graphics.