During the Mid-Autumn Festival, major platforms have entered a new round of competition for evening shows, and Henan Satellite TV has stepped out of the circle again. The "Mid-Autumn Wonderful Tour", which lasts only more than 60 minutes, quickly harvested more than ten hot searches after its launch. topic.
There is even a side story about Sister Mei and Dr. Wen from "The Legend of Zhen Huan".
This party still retains the audio-visual feast signature of Henan Satellite TV from the Spring Festival to the Dragon Boat Festival and Chinese Valentine's Day.
The dance is once again a masterpiece, "The Crane Returns" is full of poetry and painting. A group of white cranes fly for nine days, and the artist dances on the oversized drum head painted with Luoyang peony patterns, dancing until the moon shadow in the sky, enjoying the feast .
This program is inspired by Liu Yuxi’s "Autumn Poems", which not only emphasizes the background of "autumn", but also has the ancient style painting concept of "a crane lining the clouds in the clear sky, bringing poetry to the blue sky". The visuals are beautiful and the background is long.
"Ink Dance Mid-Autumn Tie" directly takes the Mid-Autumn Festival as its theme, combining calligraphy and dance, and dancing people and ink to inspire ancient culture. The creativity is very outstanding, and the picture has the freehand charm of Chinese painting, combining hardness and softness.
Following "Dragon Gate King Kong", Henan Satellite TV once again brings martial arts and dance into a spiritual collision. "Shaolin Kung Fu" shows the lush greenery of Songshan Mountain, and the young man is not afraid of hardships to protect his original intention, presenting the foundation of Kung Fu. .
"He" shows the essence of one breath and one breath based on Taiji, the game of two warriors, one yin and one yang, every move, from chess to peace, it not only has the power and beauty of kung fu, but also points to the topic. The Chinese people value harmony in their dealings.
"Wanderer in the East" pays tribute to the monk's journey of learning scriptures and preaching. The traveler pursues his dream, and the journey of thousands of miles is like a breeze. The shots of dancing in the sand are quite artistic, and it also touches on the current ideas advocated. Masculine power proposition.
In addition to dance, other programs of "Mid-Autumn Wonderful Journey" are becoming more and more proficient in the cultural rice bowl. Qi Huan likes the program "The Rhythm" very much. It is based on the inheritance of Peking Opera, but it does not Perform a famous play as usual.
Instead, the audience is allowed to follow the camera to see the story behind the scenes of Peking Opera, from the formation of costumes to the actors' stunts, the rules of the stage, and the singing on stage, step by step to show the dedication behind the rhyme of the opera, and then highlight the cultural heritage. strength.
It is a highly entertaining program and a short film full of profound meaning.
In terms of music, the program team invited popular singer Zhou Shen to sing the new song "If I Miss You, I Miss You" to match the reunion and homesickness of the Mid-Autumn Festival. However, I personally prefer the purely instrumental performance "Yu Jian".
Ancient folk music blends with modern electronic music, and all major "rogue" instruments are on the stage. The Chinese folk music DNA immediately comes into play. The infectious folk music is both good-sounding and a bit popular.
The stage design of "Yu Jian" has a fly in the ointment, which is a bit slow. The background that combines classical and modern styles is intertwined and evolved, which feels a bit flashy. This is also a shortcoming of Henan Satellite TV at the moment.
The program team is very good at producing location dances. Many dances with location shots such as "The Crane Returns" are full of high-level artistic sense. The water dance design of "Luo Shen Fu" in the Chinese Valentine's Day party even more amazing the audience .
However, the choreography and performance of indoor programs are mixed. The choreography of "Yu Jian" can at least be in line with the atmosphere of folk music. The shortcomings of the finale dance "Guanghan Palace" are even more obvious. .
The girls' dance is beautiful, but their appearance is really not worthy of their strength. Chang'e's costume looks like an advertisement, the Jade Rabbit costume looks like a COSPLAY, and the whole dance style is quite similar to the style of a small advertisement for a certain game, and the texture is obviously not as good as the previous one. .
If this presentation was placed on a platform such as CCTV, the audience would obviously be strongly dissatisfied. However, if it was placed on Henan Satellite TV, it could be tolerated. On the one hand, the overall quality of the party was sufficient and the flaws were not concealed.
On the other hand, most viewers know that Henan Satellite TV’s large-scale gala experience is not as sufficient as other platforms, and its financial strength is limited. It is difficult to invest in stage design as well as other major platforms. .
The most typical case is the image infringement dispute that arose after the launch of "Qixi Wonderful Journey". This dispute was caused by a miscommunication. In the end, the platform and the artist reached a settlement, and the facts were perfectly resolved.
However, during the process, it was accidentally exposed that Henan Satellite TV is really "poor". When it was out of the circle twice during the Spring Festival and Dragon Boat Festival Gala, it spent thousands of dollars to buy two pictures needed for the core program to match the production. It is still necessary to consider the budget again and again.
If placed on a platform with deep pockets, the director might be confused. Does a few thousand dollars count? But Henan Satellite TV, which is so poor that it has to worry about thousands of dollars, has become the most popular creator of holiday parties in 2021.
This is a phenomenon worth discussing. Why can Henan Satellite TV, which is neither "rich" nor a popular platform in the early stage, be able to break out of the circle again and again and become the most beautiful kid in the program show? The reason lies in culture and original intention.
Cultural self-confidence has been ignored by the Chinese people for a long time and has been eroded by foreign culture without realizing it. For a time, traditional culture was gradually marginalized by the industry. The audience wanted to see it but could not, and passively accepted various imported products selected by the industry.
This is also the gap between the entertainment, film and television industry and the public. Many industries believe that what the audience likes is not what the public really wants. Just like traditional culture, the beauty of Chinese art is very scarce.
The early success of CCTV’s word-of-mouth variety show “National Treasure” is a typical example. Market games and romance variety shows are everywhere. Many productions have conveniently ignored the responsibility of cultural inheritance, and even ignored the Chinese people’s demands for traditional culture.
The key to the success of Henan Satellite TV is to tap into the Chinese people’s enthusiasm and love for traditional culture, and combine traditional culture with modern aesthetics, allowing viewers to see the charm of traditional culture that is not obscured by the times.
Traditional culture is our artistic treasure, but too few people have tapped into its charm. In an environment of cultural confidence, the industry should have given up its reliance on imported products long ago and embraced traditional charm and inheritance responsibilities. .
Objectively speaking, Henan Satellite TV's gala still has a lot of room for growth. The indoor stage costumes and choreography need to grow, and the story series design needs to be more natural. If you want to be further successful, you need to study the live broadcast. programme.
However, it is not as perfect as "YYDS" in the mouth of fans, but it is worthy of reference and reflection by other platforms that often hold large-scale parties. Is it time for our parties to return to content rather than individuals?
Looking back at the "hot" works of the party that once amazed the audience, I believe that many viewers born in the 1980s and 1990s will remember the works of Yang Liping, Zhao Benshan, and Zhao Lirong, as well as classic dances such as "Avalokitesvara with Thousand Hands" and "Pretty Sunset".
"Thousand-Hand Avalokitesvara" is now our national treasure-level human cultural heritage. The majestic traditional culture and the thousand-layer changes presented by human limbs provide the ultimate artistic enjoyment and visual impact.
The pursuit of dreams by disabled performers brings positive energy beyond art.
"Pretty Sunset" incorporates elements of traditional shadow puppetry into dance. The combination of classical and modern brings an interesting scene. The optimistic and positive spirit of the elderly reflects the new style of the Chinese people.
Tradition, art, and humanities all come together to create classics. Without discussing the stories behind the works, the audience can see the artist’s ingenuity and the industry’s research and creation of art. This is the power of art. .
Looking back now, does anyone remember the dances at the gala in the past five years? Does anyone remember the party songs from the past five years? Who can even remember the classic cross talk sketches that appeared in the party in recent years?
There are very few people who can give an example of each.
Because the current party program pays more attention to people than works. A large number of stars are invited together, and one or more people share a song. The work does not seem to be the key, as long as the people are in place.
The way to attract young audiences is to invite popular artists, and the way to attract older audiences is to let new artists sing old songs. To a certain extent, these programs should be called unit art performances, not national galas.
In the PK of major evening parties, few people mention the guest lineup and the quality of the works.
History The most popular shows of the party are all about art over people, but now the party attaches more importance to people than art. This kind of production method has lost its original intention, so how can it really conquer the audience? The results obtained were nothing more than flattery.
The works are always in front, and the people are always behind. One of Henan Satellite TV's wonderful shows such as "Tang Palace Night Banquet", "Luo Shen" and "Dragon Gate King Kong" was successful due to the popularity of stars. Of? Not really.
Henan Satellite TV is actually not that top-notch, but it is one of the rare ones in the party environment that has gone astray to return to the original intention of creation. It focused on the work and instantly received enthusiastic feedback from the audience.
It is hoped that starting with Henan Satellite TV, the evening party productions of major platforms can gradually return to the ingenuity attitude that the industry should have and focus on discovering works instead of relying on the output of popular stars.
The treasures of art are endless, relying solely on stars, but they can only go backwards.