Aspect 1: The Great Creative Combination of Chinese and Western
The Chinese characters and calligraphy representing China culture are used in the film, and the word "heart" runs through it, which emotionally conveys Volkswagen's love for consumers in China and China and the automobile industry in China. The music of the commercial adopts a song "Iwillcometoyou" by HANSON, a popular singing group in the world. The music and scenes complement each other, expressing the deep feelings of Volkswagen's development with China and its harmonious integration with China culture in the past 2 years. It is reported that the film was written by a foreigner. He is Mr. DanMintz, a Hollywood director who has won many awards.
Aspect 2: Ten-million-level investment
This commercial is shot on a huge scale. It is understood that the advertising shoot * * * used 16 actors of different nationalities to rush to 53 location shooting sites at home and abroad. These actors came from China, the United States, Malaysia, Singapore and other countries, ranging in age from infants to elderly people, including both professional actors and many amateurs with special identities. The location shooting sites are all over the world, covering Los Angeles, China, Xinjiang, Hainan, Qingdao and Shanghai.
Aspect 3: Hollywood-level production
The film crew invited Hollywood's most famous aerial pilot, who once performed brilliantly in the film Die Hard Rowen starring Bruce Willis. His joining enabled the cameraman to get close to the shooting target infinitely when shooting the moving picture of Volkswagen on the plane, leaving a rare moving moment for the history of Volkswagen shooting.