1, calligraphy style
Calligraphy style pursues endless changes between strokes, strong artistic appeal, distinctive national characteristics, unique personality, handwriting mostly from the hands of celebrities, with celebrity effect, widely loved. For example, books and periodicals such as Qiushi and Doll Pictorial all use calligraphy as the font of the title.
2. Artistic style
Art can be divided into regular art and irregular art. As the mainstream of fine arts, the former emphasizes the regularity of appearance and the unity of dotted changes, which is easy to read and design, but relatively dull. Irregular art is different in this respect. It emphasizes free deformation, and pursues irregular changes in both pointillism and glyphs. It has the characteristics of rich changes, outstanding personality, sufficient design space, strong adaptability and rich decoration. Compared with regular art style and calligraphy style, irregular art style has both individuality and adaptability, so many books and periodicals choose this font, such as bosom friend, NEWYORK abroad.
Step 3 print
Printing follows the characteristics of conventional art forms, while the early printing forms were dull and rigid. The new printing form has made a breakthrough in this respect, absorbing the changing law of irregular art forms, greatly enriching the expressive force of printing forms, and making printing forms convenient and rich in processing means with the help of computers, making up for their shortcomings in personality. For example, Yilin, Times and other publications all use print as the font of the title.
Calligraphy, art and printing are typical fonts when we usually do cover design. They each have their own style. Calligraphy has celebrity effect, art is more aesthetic and decorative, while printing is relatively dull, which is more suitable for formal occasions. Therefore, when designing the cover, we must choose the appropriate font according to the purpose, so that the cover can play its due role.