On June 26th, 20 13, Hefei Sanyo Company held the "Sheng Hui-Didu Brand Spokesperson Signing Ceremony of Sanyo Kaitai", and invited Lin Chi-ling, the first beauty in Taiwan Province Province, to be the spokesperson of Dihua brand of international high-end household appliances.
Lin Chi-ling made a stunning appearance at the press conference in a long white dress, and showed her charming figure with her signature catwalk. At the invitation of the host, he showed off his calligraphy and wrote "I love the imperial city, come to the imperial city!" " , expressing the blessing to Didi brand.
At the signing ceremony, Jin, chairman of Hefei Rongshida Sanyo Electric Co., Ltd. said: "Didu, a high-end international brand of Hefei Sanyo, is very consistent with the characteristics of Lin Chi-ling's internal and external training. Imperial Home Appliances is committed to developing high-tech, high-quality and high-end fashion design, and advocates the brand concept of "man-machine nature and harmonious life", which is a wonderful interpretation of human wisdom and gorgeous manners. The signing of Miss Lin Chi-ling by Imperial Home Appliances will give our enterprise more responsibility and commitment to consumers.
According to Zhang Rongzhong, vice president and general manager of marketing company of Hefei Rongshida Sanyo Electric Co., Ltd., Didu brand is in the critical development period of market strengthening. The brand new energy brought by joining hands with Miss Lin Chi-ling as brand spokesperson will work together with the quality endorsement of "Didu refrigerator-special refrigerator for China polar scientific research team". As a special refrigerator for China Antarctic expedition team, Didu refrigerator has been well received by polar expedition team members in the past year because of its lasting freshness, excellent stability, energy saving and environmental protection, and was updated at the beginning of this year, and once again embarked on a polar expedition with the expedition team.
Jiang Feng, chairman of China Household Electrical Appliances Association, believes that Didu's successful signing of the international brand image spokesperson is another major move of Didu brand after signing the Antarctic expedition team. She said that China's home appliance industry is in a slow overall recovery trend, and the brand strategy of Didu brand based on the market is stepping out of a marketing road with industry influence, setting a brand-new example for the industry.