First, deal with the relationship between cover and content: in any case, reflecting the three-dimensional form of a book is always the most important principle of book design, and "reflecting the connotation of a book" should never be designed for design or innovation. As a cultural product, books should be read after all. So the form of book binding must obey the content, which is like building a house. No matter what the appearance is, we must first have the functionality of the house.
Secondly, it is the conceptual design of book cover. Generally speaking, the cover design of books should be novel, relevant and infectious. Generally speaking, we should start with the imagination of cover design, the abandonment of cover design, the symbols of cover design and the exploration and innovation of cover design. For example, the idea of angel investment is angel and investment, but how to combine them organically?
Third, the text design of the book cover The font of the book title is commonly used, which is divided into three types: calligraphy, art and printing. Calligraphy style pursues endless changes between strokes, strong artistic appeal, distinctive national characteristics, unique personality, handwriting mostly from the hands of celebrities, with celebrity effect, widely loved. For example, books and periodicals such as Qiushi and Doll Pictorial all use calligraphy as the title font of cover design.
Screen design of cover design: The picture on the cover has become an important part of design elements because of its intuition, clarity, strong visual impact and easy resonance with readers. The contents of the cover design pictures are rich and colorful, and the most common ones are people, animals, plants, natural scenery and the products of all human activities. Picture is an important part of book cover design, which often occupies a large area in the picture and becomes the visual center, so picture design is particularly important.
5. Color design of cover design: Proper color expression and artistic treatment can produce dazzling effects in readers' vision. The use of color should consider the needs of content, and express different content and ideas with the effect of different color contrast. Cover design should be unified and coordinated in contrast, and it is appropriate to configure intermediate colors with each other to make the contrast colors coordinated and unified.