Why is the word Quanjude in German missing a horizontal line?

The reason why the word "De" in Quanjude lacks a horizontal line: As early as 1000 years ago, De was written as a polyphonic character, with and without horizontal lines. This can be confirmed by the ink of famous calligraphers in Tang, Song, Yuan, Ming and Qing dynasties. For example, the word "De" in the Imperial Book "The Monument to the Great Scholar" written by Emperor Kangxi of the Qing Dynasty, who is now located in the Confucius Temple in imperial academy, Beijing, has no banners, and for example, the word "De" written by Zheng Banqiao, a painter of the Qing Dynasty at the same time as Quanjude, has banners and some have no banners. This shows that in the past, the two ways of writing German characters were correct. In order to maintain the original historical appearance of Quanjude plaque, the German characters on the plaque have been missing a horizontal line.

1864 (three years of Tongzhi in Qing Dynasty), Quanjude was established. 1993, China Beijing quanjude group was established. After two reorganizations in 2003 and 2004, China Quanjude Co., Ltd. was established. In 2007, "Quanjude" was listed on Shenzhen Stock Exchange and became a catering enterprise listed on A-share.

Starting from the end, focusing on young people's consumption psychology and behavior will force Quanjude to carry out product innovation.

Roast duck production has been over-standardized, and the purpose of Chinese food standardization is to ensure taste and nutrition, but the concept of healthy nutrition of young people's diet is different from that of 40 years ago. We must cater to people's tastes with old experiences, old models, old ideas and old standards. This is a typical modern version of "carving a boat for a sword".

Quanjude has innovative genes. In its development history, in order to meet the needs of the mainstream consumer groups at that time, several major food improvements were made, making it a classic of the times. Around 2006, although Quanjude was well-known and developed rapidly, the most common complaints of young people in "public comments" were greasy roast duck, spicy onion (smelly) and salty sauce. Many young people said that "going to Quanjude is just a taste and will never eat again". Because the performance was very good at that time, this sentence did not attract much attention from management. Subsequently, the closure of Shenzhen and Hangzhou roast duck chain stores verified the consequences of young people spitting: enterprises that don't pay attention to consumer demand will be abandoned by consumers sooner or later, but after a long time, roast duck that can't let food return to consumption is not a good catering. The essence of catering is not to join a chain, but to turn customers back.

Quanjude's product innovation should return to mainstream consumers. Don't look for excuses such as shrinking roast duck market and declining consumption power. Without the consumption of young people, the whole play would be dangerous.

Quanjude brand rejuvenation should consider the needs and purchasing power of young consumers.

Affordability is always the core killer that can conquer eating goods. Quanjude can't stand on the altar overlooking all beings and needs grounding gas. Moreover, it needs to be emphasized that lowering the price does not mean lowering the style, nor does it mean not caring about the operation and profit of the enterprise. Enterprises always settle accounts around scale, profit and expenses, and seek a sustainable development model.