Baidu (Nasdaq: BIDU) is the world's largest Chinese search engine. It was founded in Zhongguancun, Beijing in January 2000 by Robin Li and Xu Yong. It is committed to providing people with "simple, reliable "How to obtain information.
The word "Baidu" comes from the poem "The Sapphire Case" written by the Chinese Song Dynasty poet Xin Qiji: "There are thousands of Baidu to search for others", which symbolizes Baidu's persistent pursuit of Chinese information retrieval technology.
Based on its core technology "hyperlink analysis", Baidu provides a search service experience that has won the favor of the majority of users; hyperlink analysis evaluates the quality of linked websites by analyzing the number of linked websites. , which ensures that when users search on Baidu, content that is more popular with users will rank higher.
Baidu President Robin Li is the only holder of the hyperlink analysis patent, and this technology has been widely used by major search engines in the world.
Baidu has the world's largest Chinese web page database, which currently contains more than 1.2 billion Chinese web pages. The number of these web pages is growing at a rate of tens of millions every day; at the same time, Baidu's servers distributed throughout China, It can directly return the searched information to local users from the nearest server, allowing users to enjoy extremely fast search transmission speed.
Baidu handles hundreds of millions of search requests from 138 countries every day. More than 70,000 users set Baidu as their homepage every day. Users can search the world through the Baidu search engine. The latest and most complete Chinese information.
Since 2004, "If you have any questions, search on Baidu" has become popular in China, and Baidu has become synonymous with search.
Baidu also provides software, bidding rankings, related advertising and other services to various enterprises, providing enterprises with a marketing platform to obtain potential consumers, and providing massive information retrieval for large enterprises and *** institutions. and management plans.
Baidu’s main business model is P4P (Pay for Performance), which is a pay-for-performance online promotion method. This service provides better development for the majority of small and medium-sized enterprises in online marketing. opportunity, but it has also caused some controversy; some people think that the service will affect the user experience.
Baidu currently provides: web search, MP3 search, image search, Baidu news search, Baidu Tieba, Baidu Knows, Baidu Space, Baidu Search Top Ranking, Baidu Hard Drive Search, Baidu Encyclopedia, Baidu Collection, etc. products and services, and also provides a number of search services to meet the more segmented needs of users, such as Baidu map search, Baidu region search, Baidu Chinese studies search, Baidu yellow pages search, Baidu document search, Baidu postal code search, Baidu *** website search , Baidu education website search, Baidu email news subscription, Baidu WAP Tieba, Baidu WAP know, mobile search (in cooperation with Nokia), Baidu children's search and other services; at the same time, Baidu also provides personal services including Baidu Film and Television, Baidu Teaser, Baidu mobile entertainment, Baidu video and other services.
In August 2004, Baidu also acquired Hao123, the largest personal website in China, to provide website navigation and other services for junior netizens.
In February 2007, Baidu Ranking released the "Home Appliances Industry Report".
By tracking Baidu’s 2006 full-year search data for home appliances, we gain a comprehensive perspective on China’s home appliance market from several major directions, including brand value, consumption tendencies, entertainment preferences and information acquisition methods.
The Baidu Trending List is a "attention", that is, a "popularity" list.
In the field of Chinese search, Baidu provides for the first time a number of search functions that are considerate of ordinary users, including related searches, Chinese name recognition, automatic conversion of Simplified and Traditional Chinese, Baidu snapshots, etc.
Baidu also provides software, bidding ranking and related advertising services to various enterprises.
Every month, more than 5,000 companies obtain business opportunities through Baidu, 50,000 companies use Baidu's bidding ranking services, and more than 300 large companies use Baidu search advertising services.
Baidu will not be satisfied with this, and technological innovation will never end.
Baidu will continue to focus on the Internet search engine and make people's lives better through unswerving efforts to use advanced search technology and high-quality services.
Baidu is one of the world's largest Chinese search engines and has the world's largest library of Chinese web pages.
Baidu handles more than 100 million search requests from more than 100 countries every day.
Baidu's simple and powerful search function is deeply trusted by netizens. More than 70,000 users set Baidu as their homepage every day.
At the same time, Baidu also provides a platform for enterprises to obtain potential consumers, and provides massive information retrieval and management solutions for large enterprises and government institutions.
In an era of excess information, Baidu has made "Baidu Click" synonymous with search with its "simple and reliable" search experience.
Baidu has always been committed to developing a search engine that best suits the usage habits of Chinese people. Currently, Baidu search engine has become one of the most powerful Chinese search engines in the world.
As of the fourth quarter of 2006, Baidu is the most commonly used search engine, and its share has risen to 62.6%.
If calculated based on search volume, our market share has reached 69%.
Among the Internet brands that users feel they can’t live without, Baidu also ranks the highest, with 65.8%.
Baidu also ranks first among the Internet companies that users are most willing to work for.
The Baidu group basically represents the image of the overall Chinese Internet user group.
Among the 136 million Internet users in China, 80% or 90% are users of Baidu.
Baidu’s mission and culture
Baidu’s mission is:
“Let people obtain information more conveniently and find what they want.”
Robin Li (Robin): “In the past, when we talked about the company’s mission, we said it was to provide people with the most convenient way to obtain information.
Later on, we made these words simpler. On the other hand, the four words added are to find what you are looking for.
Because we are increasingly aware that the Internet is not only an Internet of technology, but more of an Internet of people, and Baidu is on the Internet. Companies that have grown up in this era, we have deeply felt from the path we have taken in the past, that is, people have a greater impact on the Internet than many people imagine.
Regardless. Whether it is searching for information or obtaining information, in many cases it relies on human power.
Baidu launched Tieba in 2003, then later launched Encyclopedia, and now it has launched Space. This approach has always been followed, that is to say, we not only value technology, but also value people.
Finding what you are looking for also includes finding the person you are looking for.
So for this. This better summary of our mission is actually a better summary of our work over the past few years, and it is also a guide for the future for many, many, many years.”
Baidu’s culture is. :
“Simple and reliable.”
Zhu Hongbo (David): In fact, when Baidu makes any adjustments to its business model and product design, it must insist on user experience. Center, we must consider user experience to the greatest extent; in addition, for our customers, we must also give them a big return, whether it is our new smart starting price, smart ranking, or display strategy last year , to a large extent, we hope that our business rules will be more reasonable, fairer and more efficient.
Robin Li (Robin): We need to constantly summarize and actively share.
Because many people grow very quickly in Baidu.
Many people enter Baidu right after they come out of school without much work experience. It is both a process of work and a process of learning. This learning is often done through interactions with colleagues. Obtained from sharing among others.
Cherishing time has always been my philosophy.
I have also told many colleagues that if we can exchange money for time, we will be willing.
Liang Dong: Once during a meeting in the company, Robin once asked Yu Jun, "Yu Jun, do you know how to explain this matter?" As a result, Yu Jun said I don't know, and he asked Robin, do you know? Robin said I don’t know either.
When I first came here, as a bystander, I felt very surprised as to why this company could have such a dialogue. Later I found that this is the most interesting and valuable thing about a company, seeking truth from facts and knowing what to do. Know it, don't know it.
Yu Jun: The longer I work at Baidu, the more I find that choosing a realistic behavior is the most beneficial.
The fact itself will not change because of what others think, or what other people want him to do.
When you go over and stand on the side of the facts, the facts are actually objectively on your side.
When the facts are on your side, if someone else's opinion is different from yours or is on the opposite side of you, and he goes against you, he is going against the facts.
Ren Xuyang: All our employees should learn such a way of thinking. When we encounter new problems, we must learn from the outside and learn from the best.
When you encounter a problem where you have made a mistake, you should carefully summarize it to avoid similar problems in the future.
Then when we want to do things well, we carefully study whether our team system has a good solution and whether our architecture system has a good solution.
Wang Zhansheng (shawn): In fact, the most profound thing I have experienced in the past two years of working at Baidu is that the pursuit of excellence is something you must think about every day and is something in your behavior. This is very important to Baidu people. It is an unavoidable choice.
To achieve this, we will face countless challenges. We must pursue excellence, set a higher goal for ourselves every day in our work, and be able to constantly surpass ourselves.
Cherishing time has always been my philosophy.
I have also told many colleagues that if we can exchange money for time, we will be willing.
William I. Chang: "My view on time is this. Time and sharing are both very important. Everyone needs to have enough sleep and enough leisure time to be able to do good things. Only then can you have time to think about what to do.
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