What font is best for posters?
Question 1: What font is best for posters with dark backgrounds? Are you talking about which font or color? This depends on your color Warmth and cooling depend on content needs.
Question 2: Which font is used most often for posters? "Big Title"
Variety Style
Wending Advertising Style
Han Yi Ling Xin Ti
Wang Hanzong's poster style
Wang Hanzong's Kanting style
"Neiwen"
Microsoft Yahei
Thin isoline
Bold body
or
Song body, thin body style.
About posters:
The name poster first originated in Shanghai. In the old days, posters were used for performances such as plays and movies, or for events such as football games. People in Shanghai usually call professional theater performances "Hai", and those who engage in professional theater performances are called "Xiahai". It is a promotional poster that attracts customers as information about the performance. Perhaps because of this, people call it "poster".
Question 3: What font is generally used for posters "Big Title"
Variety Style
Wending Advertising Style
Han Yi Ling Xin Ti
Wang Hanzong Poster Style
Wang Hanzong Kanting Style
"Neiwen"
Microsoft Yahu
Thin isoline
Bold font
or
Song font, thin font
Question 4: What are generally used to make posters Font, it depends on what kind of poster it is. If it is a hand-drawn poster, then POP font is very commonly used. If it is made by computer. Commonly used fonts are nothing more than Song typeface, Huawei font, Fanghua font, Youyuan font, Caiyun font, etc. However, if you make it on a computer, it is recommended to download some fonts online. If you are not sure what font to use, just try more!
Question 5: What kind of fonts are used in old Chinese posters? Regular scripts are the main ones, and there are more fonts imitating the Song Dynasty. The first time I saw a poster like this, I saw that it was in regular scripts, and it was clearly a title in regular scripts, with a white background and red This poster has several fonts. There are regular script, bold script, Song script, imitation Song script, hollow bold script, and running script, etc.
Question 6: Are there any good-looking fonts that can be used to design posters and the like? It should be novel, as shown below:
Question 7: What fonts are used for the 2nd anniversary poster? It is better to use boldface or official script
Question 8: What is the font on the poster? The font is Yimo and Shanghei:
Question 9: Looking for a more formal poster The better-looking font name that can be used depends on the type of poster. Directly enter "font download" on Baidu, compare it in the font material library, and usually you will find a satisfactory one
Question 10: What software is good for making posters? The best fonts are generally used for posters. Photoshop, CDR or AI, you can find the corresponding fonts and download them as needed, and then copy them to "Fonts" in the "Control Panel" to use them. What are the fonts commonly used in posters?
Titles available:
Lanting
Bold black simplified, Founder and large simplified, classic thick imitation black, and many more
Calligraphy fonts
< p>The main text is available: Lanting Black Simplified, Fashionable Medium Black Simplified, and Founder Quasi-Circle SimplifiedIf the page is slightly active, you can use: Huakang Poster Font
You can go to these fonts Downloaded directly from the website. What calligraphy fonts are commonly used for movie posters
Posters, also known as posters or posters, are a two-dimensional form of advertising.
It has the characteristics of large picture, extensive content, rich artistic expression and strong visual impact. It is mostly used in movies, dramas, competitions, theatrical performances and other activities.
Movie posters are a branch of posters. As promotional materials for film art, they often condense the essence of a movie, have profound cultural connotations and artistic aesthetics, are highly ornamental, and allow the audience to get Another kind of graphic art enjoyment besides the movie itself.
An excellent movie poster often has a high design level. The use of design elements such as graphics, text, and color complement each other, enhance visual expression, and have unique artistic charm.
In movie poster design, in addition to the expression of pictures and colors, the font design with the movie name as the main part is also a very important part.
It is an important carrier to convey movie information. After artistic design, the text image can be contextualized and visualized, strengthening the language effect, and playing a role in improving the quality of poster design and visual expression. Great effect.
The font design of excellent movie posters has great reference significance for us in dealing with fonts in brand design or page design.
The following will discuss the font design in movie posters and analyze how excellent font design plays an important role in poster design.
Since it is about font design, we have to start with the history of writing.
Our country is a multi-ethnic country with many types of characters. Chinese characters are the most widely used among them and are also the official characters of China.
Chinese characters, also known as Chinese characters and Chinese characters, are a type of writing widely used in the Chinese character culture circle.
The current Chinese character system is divided into traditional Chinese characters and simplified characters. The former is used in Chinese communities in Taiwan, Hong Kong, Macau and North America, and the latter is used in Chinese communities in mainland China, Singapore and Southeast Asia.
Chinese characters are one of the oldest writing languages ??in the world. The evolution of Chinese characters has gone through a long process of thousands of years, including oracle bone inscriptions, bronze inscriptions, seal script, official script, regular script, cursive script, running script, Song style, etc. stage.
The characters written on tortoise shells and animal bones in the Shang Dynasty were called "oracle bone inscriptions".
Oracle bone inscriptions are the earliest relatively mature writing that we have discovered so far. Our Chinese characters today evolved from oracle bone inscriptions.
The bronze inscriptions that appeared later refer to the inscriptions cast or carved on bronze vessels.
In ancient times, copper was called gold, so it was called bronze inscriptions.
In the late Western Zhou Dynasty, the bronze inscriptions tended to be linear and the strokes were neat and well-proportioned. This type of font was called Dazhuan.
After the unification of Qin, Chinese characters were organized and simplified, and new writing standards were formulated and implemented throughout the country. This new font is called Xiaozhuan.
The small seal script standardized the writing, but it was still very inconvenient to write. Therefore, a simpler font called official script gradually became popular among the people.
Official script is the bridge between the ancient writing era and the current writing era.
Its characteristic is to transform the uniform lines of small seal script into straight and angular strokes such as horizontal, vertical, dot, stroke, stroke, pick, hook, etc. This makes writing with a pen much more convenient. .
In the late Han Dynasty, official script evolved into regular script.
The writing in regular script changes the wave-like picking method of official script into the stereotyped hooking method, making the character shape more square and straight, and writing easier.
Parallel with regular script are cursive script and running script.
The characteristics of cursive script are connected strokes, simple structure, coherent momentum and unrestrained fonts.
Running script is a font between regular script and cursive script. It is simpler than regular script and easier to recognize than cursive script, so it is widely used.
In the Song Dynasty, with the invention of woodblock printing, a font that was horizontally, vertically, and squarely more suitable for engraving on printing plates—Song style—appeared.
With the development of cultural undertakings, over the past hundreds of years, various variations such as Long Song, Flat Song, and Imitation Song have been derived from the Song style characters.
After the introduction of Western printing in modern times, under the influence of Western fonts, various new fonts such as boldface and artistic fonts appeared.
After thousands of years of evolution of Chinese characters, although the fonts have become more and more concise and more convenient for writing and printing, these ancient fonts have still been well passed down and used in contemporary calligraphy art. The form has been carried forward and is widely used in various designs, artworks, print media and environmental art, demonstrating our long historical heritage and profound cultural heritage.
Calligraphy is a form of graphic art with a strong sense of design and artistic expression. It is often used in poster design, especially in movie poster design. Some of them have historical and cultural significance. Movies with backgrounds or strong emotional appeals often choose calligraphy characters to express them, which can not only enhance the visual expression of movie posters, but also add cultural connotation and enhance the temperament of the movie.
Various calligraphy fonts will give us different temperament feelings due to the different historical periods in which they were produced.
For example, seal script and official script will appear more primitive and have a sense of history and culture than regular script and running script.
In terms of other style characteristics, different calligraphy fonts also have their own unique and delicate personalities.
Excellent movie posters must accurately grasp this point, and play a role in highlighting the style attributes of the movie.
Calligraphy prototype: Dazhuan
This is an informal conceptual poster for Zhang Yimou's movie "Hero". The story is set in the late Warring States period, when Dazhuan was used as the main font.
The main body of the poster is a seal character "sword", which is what Wuming asked Canjian for. When Wuming took ten steps towards King Qin, he did not stab Qin. King Qin turned his back and watched. When looking at the huge character "Sword" in the poster, I suddenly understood what Can Jianzai also understood. The character "Sword" in seal script on the poster has round strokes, smooth charm, and profound artistic conception, which also conveys the spirit of the movie.
Calligraphy character prototype: Xiaozhuan
The Battle of Chibi is a famous battle in the history of the Three Kingdoms in which a small number of people defeated a large number, and the wise military strategy in it was praised by future generations.
In this "Red Cliff" poster, the original seal script font is also used, which is easy to recognize without losing the classical charm and rich historical atmosphere. The seal script is restrained, calm, solemn and beautiful, and also It reveals that what the movie wants to show is not the ferocity and destruction of war, but the wisdom, strategy, sentiment, etc. of the characters under war, and Zhuan Ti perfectly grasps this appeal, allowing people to savor it for a long time.
Prototype of calligraphy characters: official script
The poster of "Tou Ming Zhuan" uses the title of the prototype of official script. In the form of an inscribed seal, it looks more solemn and simple, calm and restrained, and this kind of solemnity The temperament is in line with the contradictions and entanglements in the character relationships shown in the plot development of the movie. Humanity, integrity, love, power, ambition, brotherhood, these values ????appear at the same time, conflict with each other, one ebbs and flows, the other constitutes the same. It tells such a tragic and colorful historical drama, and at the same time brings the audience into deep value thinking.
The solemn and solemn temperament unique to official script renders these just right.
The prototype of calligraphy characters: regular script
The title characters of "Lust, Caution" directed by Ang Lee are based on regular script, and at the same time, traces of rubbings are incorporated.
In addition, the plum red color application is full of erotic colors without losing the literary and artistic temperament. It adopts the arrangement of ancient characters from right to left, plus the combination of English and small seals, making it appear more refined. and international style.
Calligraphy prototype: cursive script
The poster of "The Grandmaster" directed by Wong Kar-wai creates a very classy atmosphere, and he is indeed a master of playing with artistic conception.
In the rainy night, Ye Wen fought alone against a group of enemies. After subduing the enemy, he assumed a battle posture, controlled the movement with silence, relaxed and relaxed, seeming to advance but retreating, calm and sharp.
The Chinese cursive script behind him serves as the background. It is free and smart, with scattered brushwork, majestic and unique. In line with the overall vast and rich atmosphere of the poster, it really becomes more and more interesting the more you look at it.
Calligraphy prototype: running script
The title of the movie poster "Mei Lanfang" is written in running script. The strokes are gentle and smooth, elegant, elegant and beautiful. It is used to express the quintessence of Chinese Peking Opera. The story of Mr. Mei Lanfang in the background can be said to be perfect. One expresses Chinese elements, and the other reflects Mr. Mei Lanfang's Peking Opera art and his integrity and sentiment. The elegant and elegant running script is just right.
As for the analysis of fonts in posters, it is more necessary to start from the movie itself, to know what kind of story the movie tells and what it wants to express.
After understanding these first, you will naturally have an accurate grasp and understanding of the pictures and text.
Therefore, regarding the use of fonts, I think the first thing is to develop a good sense of fonts, be sensitive enough to various fonts, understand the characteristics and styles of various fonts, and use them to reflect the temperament of the theme and fonts. The characteristics are well grasped.
I think this should take priority over design methods.
As for the specific methods of font design, it is actually nothing more than accumulating more, learning more, thinking more and practicing more.
If we want a faster and more utilitarian method, we can learn from and imitate it, use its essence for our own use, draw inferences from one instance and draw parallels from others.
As the saying goes, imitation is the beginning of creation.
Font design is a major subject in design.
Text is not only an important carrier for conveying information, but also an important part of design elements.
It is necessary for us to design the text, increase the design beauty, give it a unique personality and make it easier to spread.
In brand design or web design, we will encounter this design topic, which requires our continuous exploration and learning.
This article only takes the perspective of movie posters and makes some superficial analysis of its text design, aiming to have more exchanges and discussions with everyone.