"Shandong businessmen" is the general name of Shandong businessmen engaged in commercial marketing activities. Geographically speaking, marketing can be divided into two parts: local businessmen within the jurisdiction of Shandong Province and Shandong businessmen outside the province. So the name "Lu Shang" has three meanings. It is not only the title of a professional group, but also a geographical concept, and it is also a name with unique commercial characteristics compared with businessmen from other provinces.
As a regional culture with a long history, the unique culture created by Shandong businessmen is an important part of China's ancient commercial culture and has made outstanding contributions to the formation of China's ancient commercial culture.