Flattery-compliment and please people in various ways.
Flattery-Flattery: Compliment others with words; Flatter: Flatter, please. Qu follows flattery, caters to others and tries to please others.
Come down in one continuous line-handed down from generation to generation by the same lineage and faction. Criticize the inheritance relationship between certain ideas, behaviors or theories.
Inheritance-refers to continuation and continuation.
Word of mouth-refers to accepting rumors.