To make the language concise and expressive, we should pay attention to verbs? The tempering of adjectives, etc? For example, the advertising slogan puts forward "reducing the burden", which can be "it is imperative to implement quality education and it is urgent to reduce the burden on students"? In this advertising slogan, the verb "push"? "Take it easy", the idiom "It's imperative"? The application of "urgency" reveals the urgency of the current transformation from exam-oriented education to quality education?
Two? Clever use of rhetorical devices
Clever use of rhetoric can turn abstract into concrete, boring into vivid, decadent into magic?
1 metaphor? For example, the advertisement for middle school students in the new century, "New century, a flying dragon, a phoenix spreading its wings", evokes our beautiful reverie of the new century with vivid rhetoric?
2 dual？ Or write an advertisement for the above content, which can be "try to write a beautiful gift;" Struggle and weave a brilliant future "? The upper and lower sentences are equivalent, the parts of speech are consistent, and the antithesis is neat? Warn us of opportunities? Fate only favors hard-working people? Only by working hard today can we have a brilliant tomorrow?
3 personification? If the TV station wants to open a "middle school student channel", would you please write an advertising slogan for it? Someone wrote: "Middle School Student Channel, impeccable tutor? It is indispensable for students to become talents. Parents will say, okay? Middle school students are a huge group, but few TV channels are devoted to solving their problems? Faced with an important moment in life, students are at a loss and parents are worried? This slogan expresses their feelings?
4 repeatedly? The function of repetition is to emphasize a certain meaning and deepen a certain feeling? For example, the slogan of "reducing the burden on middle school students" is "reducing the burden is good, the schoolbag on the back is light, the students' brains are alive, and the future of the motherland is bright"? The repetition of "three" ... "makes people more relaxed and cheerful. Why not clap your hands and praise "reducing the burden"?
Three? Try to be subtle and interesting.
Implicit language is thought-provoking, such as chewing olives; Can funny language make the article vivid and not boring? For example, the slogan of "protecting the environment" is "Please don't let carbon monoxide? Nitrogen dioxide? Sulfur dioxide, these ghosts that endanger human beings, is floating in the street? Environmental protection is a topic of concern to all mankind, which implies that toxic gases cannot be discharged at will?
Four? Pay attention to the beauty of phonology
Do you want to let the language of small compositions such as advertising slogans play a propaganda role and use overlapping words? Rhyme is a better way?
1 the use of reduplication? Such as "being diligent in physical exercise is easy to succeed"? Life lies in exercise. Only by diligent exercise can we have a healthy body and achieve academic success? The combination of "diligence" and "relaxation" is pleasant to remember and will never be forgotten?
2 Pay attention to rhyme? For example, the advertisement for "A message to middle school students in the new century" is "Beautiful buds bloom in the new era and sweet fruits are shared in the new century"? Do the words "Fang" and "Xiang" in the advertisement rhyme with "Ang"?
Five? weed through the old to bring forth the new
Here, "bringing forth the old and bringing forth the new" refers to imitating ancient poems. As the saying goes? Famous words? Conclusion, etc. To find new sentences? The word "Chen" is concise and vivid, which can play the role of taking one word as ten. For example, the slogan of "reducing the burden" can be "suddenly hearing" reducing the burden "overnight, and all teachers in Qian Qian will be happy"? This sentence imitates a poem by Cen Can, a poet in the Tang Dynasty, "Like a spring breeze, night comes and blows open the petals of ten thousand pear trees", and describes the joy of teachers and students after the examination-oriented education is "reduced"?
Six? Absorb advertising slogans
Most advertisements are expressive, and the advertising language is well known to women and children, so it is better to apply it to such a small composition as "an advertising slogan"? For example, write a slogan for the school's "starting point" literature club: "Literature has no best starting point? The literature in the starting point is only better? " Evolved from Aucma's advertisement "There is no best, only better"? Enterprises should pursue the never-ending enterprising spirit, so should the road of literature?