The price of eyebrow pencil is medium and high. As Hua Mantian, the founder of Hua, once said frankly, "Becoming a mid-to high-end make-up brand is Hua's positioning and goal for himself." 1 1 On the same day, the customer service in China responded to the price issue and said that "our products are relatively cost-effective".
Although taking the high-end route, it is not technically competitive compared with international beauty giants. According to enterprise survey data, Huaxi Zi's parent company Zhejiang Yige Enterprise Management Co., Ltd. has valid patents11,of which 79 are appearance patents, accounting for 70%.
Xizi was founded on 20 17. At first, it entered the consumer's field of vision with the slogan of "Oriental make-up, make-up with flowers" and the packaging design rich in national fashion. However, it is worth noting that all products of Huaxi Zi are produced by OEM mode.
Take Hua Mei Pen as an example. Its Taobao product page shows that the manufacturer of this eyebrow pencil is Shanghai Chuangyuan Cosmetics Co., Ltd. ... In addition to the eyebrow pencil, the manufacturer of carved lipstick, air honey powder and air cushion liquid foundation promoted by Hua Li is also Shanghai Chuangyuan.
The origin of brand name
The origin of the brand name "Hua": the word "Hua" in flowers means "using flowers to raise makeup". Refers to the west lake and the stone. The word "calligraphy" is taken from Su Dongpo's poem "To compare the West Lake to calligraphy, light makeup and heavy makeup are always appropriate". It is also the honorific title of Stone, and the first of the four beauties in ancient China.
The English name of flower is "flora", which means "Flora”+“Sis" and "Flower God", which means that women who use flower products are as touching and beautiful as lotus stone.
Interpretation of the symbol of flower calligraphy: the shape of flowers and the beauty of fashion. Hua wants to make exquisite and fashionable China makeup. Classical window, oriental rhyme. China will open a window to the east for the world. The beauty of harmony and balance. It not only inherits the classical implicit and restrained, but also integrates the modern openness and innovation.
Reference to the above content: Baidu Encyclopedia-China